刍议“大西柏坡”的红色旅游市场营销策略

通过从产品、定位、价格、宣传四个方面分析西柏坡的红色旅游市场营销中存在的问题,找到制约西柏坡发展的瓶颈,从营销的角度为河北省的大西柏坡旅游项目的开发运作出谋划策。     

我国图书情报领域期刊论文的科学数据引用特征研究

[目的/意义] 探索期刊论文科学数据引用特征与规律不仅有助于描述学科领域对科学数据的利用情况，还能够揭示学术成果表达中的数据引用模式。[方法/过程] 以我国图书情报领域6种期刊2017年与2018年第一期刊载论文为样本，结合国家标准《信息技术科学数据引用》的引用元素，采用内容分析法从9个维度对样本论文的科学数据引用行为进行数据编码，应用统计学方法描述图书情报领域期刊论文科学数据引用特征并探索不同维度特征间的关联关系。[结果/结论] 图书情报领域期刊论文广泛引用来自国内外的统计整理类科学数据，对期刊论文中个人研究科学数据的引用量较大；科学数据引用标注方式与科学数据类型存在一定对应关系，但多样化的标注方式缺乏统一性；二手引用现象较为突出，二手引用程度与科学数据创建者类型相关。     

The role of a digital engineering platform in appropriating the creation of new work-related mind-set and organisational discourse in a large multi-national company

This paper reports on a case study involving a strategic and innovative approach to creation of an in-house multifaceted digital engineering platform (the DEP) in overcoming a number of organisational problems at a multinational engineering company. The DEP was to be used strategically for simplifying the operational complexity and to create and appropriate new work-related mind-set and new organisational discourse to achieve homogenous working across the organisation, which is a huge challenge. The need for this system emerged from the need to resolve many organisational services related problems that carried phenomenal amount of processes, health and safety risks and to regulate, and, control the running of engineering project. Research data were collected using a longitudinal case study approach over a period of six months. In order to make sense of how the DEP helped the organisation, the study used certain elements of Extended Structuration Theory as a lens to assess the case study. This research discovered that the DEP succeeded in creating and appropriating work-related mind-set and organisational discourse. It also had real influence on working processes and employees at all levels while encouraging transparency, responsiveness, agility and accountability. It continues to help the organisation to govern, manage and maintain good standard of service but many barriers still remain.     

Usage Comparison between an English-Language and a French-Language E-Monograph Collection in a Bilingual Canadian University

Abstract

This article reports the results of a quantitative and systematic analysis comparing usage rates between English-language and French-language e-monograph titles at Laurentian University, Canada. Full-text viewings were collected as usage metrics. English-language e-monographs exhibited medium strength linear relationships between collection size and usage. On the other hand, French-language e-monographs exhibited weak linear relationships between collection size and usage. The French-language e-monograph collection experienced a higher rate of full-text use, relative to size. The cost-per-viewing ratio for the English-language e-monograph collection was higher than those that calculated for the French-language collection.     

国内外社交媒体存档研究与实践述评

[目的/意义]社交媒体是网络信息资源的重要组成部分，对国内外社交媒体存档的相关研究成果进行总结与梳理，形成比较完整的综述内容，为国内该领域研究提供参考与借鉴。[方法/过程]基于多学科视角，通过文献计量与内容分析得到社交媒体存档领域的文献分布情况，总结社交媒体存档的理论基础，从宏观层面将社交媒体存档理论与实践研究归纳为"目的与主体""政策与指南""问题与障碍"三个研究主题并展开综述。[结果/结论]国内外社交媒体存档研究具有发展速度较快、与实践结合紧密、区域发展不均衡等特征，在未来研究中需要重视研究对象的变化、管理标准的构建以及多主体间的协作。最后对国内社交媒体存档研究与实践的发展提出建议。     

Using pig die and simulation to explore probability and expected values

We present a variant of the Game of Pig to introduce the concepts of probability, simulation and expected value.     

Teaching principles of inference with ANOVA

Analysis of variance (ANOVA) is a test of mean differences, but the reference to variances in the name is often overlooked. Classroom activities are presented to illustrate how ANOVA works with emphasis on how to think critically about inferential reasoning.     

Dialectics of design: how ideas of ‘good design’ change

This paper advances a first‐pass theory of change in the styling of objects of domestic utility. It is based on the idea that the expressive potential of design for the maker, the user and the designer exists in tension with other desirable properties of the designed artefact. Respectively these are mass availability, conformity to professionally‐defined ideas of good taste, and the demands of function and marketability. The theory is illustrated by reference to the emergence and subsequent dilution of three design movements; Arts and Crafts, Art Nouveau and certain versions of Modernism.     

高职教育统计专业应注重技能培养

在统计课教学中，要设置基本技能标准，积极改进教学方法，强化实践教学环节，以此来增强学生基本技能，以实现高职学生的培养目标。