Librarian Like a Rock Star: Using Your Personal Brand to Promote Your Services and Reach Distant Users

ABSTRACT

The business world has been using corporate branding and relationship marketing to build customer loyalty and satisfaction. In recent decades, individuals have applied the tenets of branding to themselves to create the idea of personal branding—marketing yourself as your own brand. By thinking in terms of personal branding and relationship marketing, distance education librarians can more effectively reach out to remote students and build long term relationships that are beneficial to both students and librarians.

This article originally published in Journal of Library Administration, Vol. 50, Issues 5–6, pages 628–637, 2010. doi:http://dx.doi.org/10.1080/01930826.2010.488928.     

Marketing Law Libraries: Strategies and Techniques in the Digital Age

SUMMARY

Marketing is no longer a sporadic activity undertaken on an ad hoc basis, but rather has become an integral component of every library's day-to-day operations. This article provides an overview of basic marketing principles and then examines effective marketing strategies and promotional techniques in an academic environment. While viewed within the context of the law school setting, a majority of the marketing activities discussed are equally applicable in other types of law libraries.     

The Reference Desk,Points-of-Sale,and the Building of Loyalty: Applications of Customer Relationship Management Techniques to Library Marketing

This article argues that the reference desk is a primary interaction point for direct marketing of the library and remains, despite all the other marketing methods (e.g., posters, speaker's events, email announcements, brochures, RSS feeds), an extremely potent agent to act as a physical point of sale for the library, so necessary in producing a loyal community of returning scholars. This method of marketing the library by the reference desk librarian has much to do with face-to-face interactions. Summaries adopted from Customer Relationship Management literature are discussed as marketing guidelines for the reference desk librarian.     

浅谈兴趣的培养与英语听力的关系

人们常说:兴趣是学习最好的老师。它是人们积极探索研究某种事物或进行活动的一种心理情绪,是学习动机中最现实、最活跃的因素。在英语听力的学习过程中,很多来自郊区或县区的学生在中学阶段缺乏必要的听力指导和语音知识的讲解,导致他们在进入高师的英语专业学习中谈听色变。慢慢的很多学生就对听失去了兴趣,听力成绩始终不理想。本文试图从学习兴趣的培养与听力教学的关系谈谈怎样进一步提高学生的听能水平。     

从话语分析的角度看英文平面广告劝诱力的实现——解读广告中作者和读者身份及相互关系的建构

本文从话语分析的角度解构一则英文平面广告,以此探析英文广告如何通过建构作者和读者身份及二者亲密的私人关系来实现广告的劝诱力。以此帮助消费者深入理解广告,理性消费;方便外贸企业为外销产品(含服务)打造更有力的促销"武器"。     

The role of parents in special education: the notion of partnership revised

ABSTRACT

While parents' role in schools has attracted growing attention in educational research, very few researchers have directed any interest to the role of parents in special education. In this paper, we focus upon the concept of partnership, relating our analyses of interviews with classroom teachers and parents to the notion of partnership as described and explored by different researchers. Our main focus is on how teachers describe and perceive their relation to parents, and how parents experience their relation to the school. Our analysis shows that the relationship between teachers and parents seems to contain some other features than those reflected in the existing literature on parents’ role in education. To extract some of these features based on our data, we construct two roles: parents as ‘implementers’ and parents as ‘clients’, which we believe better captures the distinctive feature of the role of parents in special education. ‘Implementer’ implies parents being given responsibility for following up aims and measures set by the school, with very little possibility to influence how things are being done. ‘Clients’ occur when teachers see parents as part of their child's problem. Both roles place parents in a subordinate and powerless relationship with the school, as a result of a strong inequality of power between parents and schools. This inequality is caused, among other factors, by the socially defined power relationship between laypersons and professionals, and the stigma attached to special education which restrains parents from forming any collective resistance.     

大学生职业生涯规划教育与思想政治教育互动关系研究

大学生职业生涯规划教育和思想政治教育是高校提高学生综合素质和能力的两条重要途径,思想政治教育是职业生涯规划教育的前提和基础,职业生涯规划教育是思政教育的深化和延伸。基于此,提出了实现两者互动的路径：强化师资队伍建设;构建系统的大学生职业生涯规划教育与思想政治教育体系;以职业生涯规划活动为载体,拓展思想政治教育方式。     

网络社会和谐师生关系促进策略研究

现代教育技术伴随着网络技术的发展推动了现代学校教育内容、教育方法、教育手段及教育过程的改革与发展。在网络环境中,虚拟社区技术、视频点播系统、网络多媒体教室的广泛应用,使师生关系正在发生深刻变革,“和谐师生关系”作为网络社会中师生关系发展的终极目标和根本出发点,师生社会关系、师生教学关系和师生心理关系都在传统师生关系基础上发生了深刻变化,和谐师生关系促进策略是内化尊重教育理念、营建和谐教育文化、体验和谐网络课堂、寻求师生共同发展、坚持过程评价。     

企业知识型人才的人际关系管理

论述了知识型人才的内涵以及知识型人才人际关系管理的重要性,指出当前知识型人才人际关系管理存在的问题,归纳分析了问题的根源,最后提出解决企业知识型人才人际关系困境的相关对策,包括完善培训教育机制、建立沟通机制、促进参与机制、建立评价和激励机制和构建企业文化等若干建议。     

A环取代喜树碱衍生物抗肿瘤的构效关系

采用量子化学密度泛函理论方法,对A环取代喜树碱衍生物进行几何构型优化和电子结构计算,根据计算结果分析其抗肿瘤活性与电子结构的定量构效关系．结果表明,A环取代喜树碱衍生物的抗肿瘤活性与最低空轨道能量E_（LUMO）及11号、10号位上C原子的净电荷密切相关．