情感诉求在广告中的应用

文章论述了情感广告的含义及情感诉求在广告中的作用,并从三个方面论述情感诉求的表现形式,即人类的基本情感、幽默感和社会性情感。进一步提出广告创意中情感诉求应注意的问题。     

跳动的“初心”--论席慕蓉的诗歌创作

席慕蓉的诗歌作品以感悟见长,新颖的情感表达技巧与强烈的自我认知使她的诗歌透露出早熟于他人的情感意识。席慕蓉的诗歌通常呈现出细腻温婉的情感基调,善于在诗中以乐写哀,用悲与喜的二元对立统一来诠释自身对生活“非完美”的追求。再者,在禅理结合的渗透下,诗歌道出人世的瞬间与永恒、前世与今生,呈现一种具有宿命论抒情色彩的情感表达。同时,在坚持自我本真的诗歌创作中,席慕蓉突破了社会语境的禁锢,用自给自足的诗情表明写诗的原由、目的及价值,从女性的独特视角来窥探人事百态,解读人生哲学。     

Interactive Kiosk at the Texas Tech University Libraries

The academic library, given its often privileged position on campus, is the information source that can include directional as well as general campus facts among the myriad of print and e-resources for reference. Also, an academic library's audiences can be quite varied and include prospective students or parents seeking more general knowledge of the building and the campus. Many times this need for information drives patrons to the library service desks. Sometimes, especially during the high-demand seasons of new student orientation and beginning of the fall semesters, the desk is so busy that many patrons will leave because they don't have the time to wait. To address this immediate need for information, Texas Tech University Libraries developed an interactive kiosk to provide general information for frequently asked questions in a more efficient, creative, and interactive way. The kiosk provides a fun method of satisfying a patron's information needs without the requirement of a staff member or the need to wait in line for help. The kiosk is available as long as the Library is open and provides a variety of useful answers to general questions, as well as facts about the Library.     

不同类型的经典音乐对大学生情绪的影响

目的:通过分组调查研究的实证方法考察大学生性别和专业对音乐所引起的情绪体验有何影响.探讨不同类型的经典音乐对大学生情绪的影响.得出结论:不同情绪类型的音乐引发大学生不同的情绪体验.     

艾米莉·狄金森诗歌世界探微

作为美国诗歌史上唯一可同华尔特·惠特曼相媲美的伟大诗人,狄金森的诗歌以想象丰富,意象奇特、艺术表现形式多种多样著称。从狄金森诗歌意象涉及最多的自然、情感、宗教入手,寻找其诗歌灵魂的吉光片羽,探寻这个敏感与敏锐的女诗人之魂。     

阮籍《咏怀》诗的心灵体验

阮籍《咏怀》诗并非针对一时一事,而是在宏观层面上表达了对宇宙人生的哲学思考,是一种丰富情感体验的个人抒发,包括幻灭感,孤独感,危机感三个方面,由此构成《咏怀》诗独特的艺术魅力。     

关于聋生心理健康教育的研究

特教学校心理健康教育是素质教育的重要组成部分。要使聋生健康心理素质得以形成,必须全面了解和研究聋生的心理。提高聋生的认识水平,培养聋生的道德感和世界观。注重书面语言的情感交流,给聋生以成功的体验。创设交往空间,友善人际关系。开展个别心理辅导,不断创新健康心理教育模式,搭建健康心理发展的平台。     

当代青年大学生对“中国梦”的认同现状和培育践行--基于浙江部分高校的调查

当代青年大学生是中国特色社会主义事业的生力军和接班人,承担着推动和接力实现“中国梦”的伟大使命。在大样本问卷调查和深度访谈的基础上,从理性认知、情感认同和行为实践三个维度探索分析了当代青年大学生对“中国梦”的认同现状和主要特征,继而提出用“中国梦”引领当代大学生坚定理想信念、强化责任担当和激发文化气质。     

基于用户需求的地方高校图书馆IC空间构建

用户学习习惯的变化导致了用户对学习空间的需求较以往发生了很大的改变。用户越来越注重协作学习与交流学习,希望拥有更为合适的学习空间。地方高校图书馆可以结合自身的特点,通过构建合理的IC实体空间对图书馆的功能和资源布局重新设计与整合,以改善图书馆日渐萎缩的服务功能,适应不断改变的用户的需求。通过功能的整合实现图书馆服务的无缝式链接,科学合理地对信息资源进行归并,并根据各功能区块所提供的服务内容配置设施,使IC能够为用户提供一站式服务。     

What and how teacher educators prefer to learn

In which areas and domains do individual teacher educators prefer to work on their professional development? What kind of learning activities do they want to take on and with whom? Are there significant differences in these preferences between teacher educators? This article reports on a recent survey (N = 268) about the professional development of teacher educators and differences in learning preferences between less and more experienced teacher educators and between university-based and school-based teacher educators. Findings show, for example, that while most university-based teacher educators were mainly interested in improving their teaching, less experienced school-based teacher educators were more focussed on aspects such as coaching skills. In this study, ‘learning profiles’ have been developed for four categories of teacher educators. These profiles may help to create more meaningful arrangements for teacher educators’ initial education and further professional development in a context where teacher education is required to have a more school-based as well as a more research-based orientation.