试论战略乘数的概念及获取途径

以企业为着眼点，通过协同学理论与战略管理理论的分析，对乘数概念进行初步的探索。并在分析过程中结合企业竞争实际，得出乘数的获取途径，希望能对企业的经营决策活动有一定的启发。     

品牌经营引领中国传媒业的发展

品牌理念在传媒业的运用，为中国传媒业在产业发展的过程中展示了方向。文章就近年来我国传媒领域品牌经营的案例，分析了品牌意识的形成及经营历程，以及品牌经营向纵横领域的探索与发展。     

“It wouldn't be the same without nature”—The value of nature according to Finnish upper secondary school students

This article describes an interview study on Finnish upper secondary school students' values of nature. Even if the Finnish adolescents' interest in nature has decreased, most of the interviewees in this study regarded nature as worthy of maintenance. They valued nature for its material, aesthetic, and recreational values, as well as its diversity and future value, and because of their holistic view of nature. The nature values of the students were complex. Therefore, we suggest education that supports their value development through deliberation, authentic involvement, and outdoor activities.     

互联网交战下的集体认同问题

信息化时代促使人际交往方式发生转变,个体可以自由发表言论的同时也引发了很多网络冲突事件,甚至影响到现实社会。本文试图通过思考网络事件所反映的集体认同冲突,寻找解决冲突的合理途径,以宽容的原则实现网络世界的和谐发展,促进和谐社会的进步。     

军工企业核心价值观教育的内容及其社会价值--以青年员工为视角

青年是包括军工企业在内的任何企业实现可持续发展的储备力量和中坚力量。在军工企业工作的员工尤其是青年员工,相对于其他单位工作的员工,更应该树立包括报效祖国、爱岗敬业、诚实守信和遵纪守法等在内的核心价值观念。对企业而言,除了拥有健全的制度以外,还应该拥有具有特色且不断完善的核心价值观教育体系,使员工能感受到单位的积极上进的气氛,继而很快融入其中使之对该企业产生归属感和认同感。优秀的核心价值观教育体系,一旦成型且得以保持,不但会感染本单位的员工尤其是青年员工,也可以间接地影响到与该企业存在往来的其他企业,使其认知到优秀的核心价值观念对于企业发展、员工培养所产生的积极作用。在军工企业的影响之下,全社会形成一个合法经营、积极上进的企业文化,无论是对于企业还是社会而言,都具有积极意义。     

从“独立系统”到“生态系统”再到“价值系统”——中国电子商务发展的新方向

首先从商业模式创新的角度提出如何利用云计算、大数据和O2O联盟三种方式实现从"独立系统"向"生态系统"的跨越;其次,从提高综合管理价值、推进渗透扩张价值、提升客户服务价值、强化转型升级价值和突破战略支撑价值五个方面阐述了实现如何从"生态系统"向"价值系统"的跨越,为企业的电子商务系统发展提出建议。     

论福斯特的生态马克思主义思想及其当代价值

约翰·贝拉米·福斯特认为马克思的唯物论理论蕴含着深入人心的生态观,他指出全世界经济和社会秩序在实际与理论之间呈现出的致命性冲突越来越明显,特别是生态环境方面的矛盾,地球正面临着日益严重的生态崩溃威胁。他提出的只有马克思主义理论才能在真正意义上克服生态危机的思想被世界所瞩目,福斯特在对新自由主义、新保守主义以及资本主义进行抨击的同时,提出社会主义复兴的伟大趋势并指出对此充满信心。他的生态学马克思主义思想不光是对马克思主义生态学理论进行了重新构建,并且对我国社会主义和谐社会的发展具有重要的战略性意义和重大研究价值。     

跨部门联盟的匹配因素与公司社会创业价值创造的关系研究

公司社会创业日益成为我国社会创业活动的重要内容，而跨部门联盟是其价值创造的必然工具。以我国10个具有代表性的公司社会创业项目为研究对象，采用扎根理论分析公司社会创业跨部门联盟匹配因素的内在构成以及其与价值创造的关联机理，归纳与提炼公司社会创业跨部门联盟的文化匹配、资源匹配和管理匹配3个关键匹配因素，并指出其对价值创造的作用存在互补或替代关系。本研究揭示了我国公司社会创业中跨部门联盟价值创造的路径，对于丰富和拓展公司社会创业和跨部门联盟理论具有一定意义。     

利于专业化众创空间可持续发展的商业模式探索

近年来，以低成本、便利化、全要素、开放式为特点的新型创新平台——众创空间快速发展。先对众创空间的起源与内涵作了梳理，并简要分析中国众创空间发展现状和盈利模式。针对国内众创空间盈利困难的问题，探寻可持续发展根源，以理论联系实际，探索一种新的商业模式。以BIOINN生物技术国家专业化众创空间为例，引入国外较为成功的“概念证明中心”功能，结合现有的专业化众创空间运营模式，基于众创空间价值链视角，构建新的商业模式，利于众创空间的自我造血与可持续发展，对其它专业化众创空间提供参考借鉴和对策建议。     

On the intrinsic value of information objects and the infosphere

What is the most general common set ofattributes that characterises something asintrinsically valuableand hence as subject to some moral respect, andwithout which something would rightly beconsidered intrinsically worthless or even positivelyunworthy and therefore rightly to bedisrespected in itself? Thispaper develops and supports the thesis that theminimal condition of possibility of an entity'sleast intrinsic value is to be identified with itsontological status as an information object.All entities, even when interpreted as only clusters ofinformation, still have a minimal moral worthqua information objects and so may deserve to be respected. Thepaper is organised into four main sections.Section 1 models moral action as an information systemusing the object-oriented programmingmethodology (OOP). Section 2 addresses the question of whatrole the several components constituting themoral system can have in an ethical analysis. If theycan play only an instrumental role, thenComputer Ethics (CE) is probably bound to remain at most apractical, field-dependent, applied orprofessional ethics. However, Computer Ethics can give rise to amacroethical approach, namely InformationEthics (IE), if one can show that ethical concern should beextended to include not only human, animal orbiological entities, but also information objects. Thefollowing two sections show how this minimalistlevel of analysis can be achieved. Section 3 provides anaxiological analysis of information objects. Itcriticises the Kantian approach to the concept ofintrinsic value and shows that it can beimproved by using the methodology introduced in the first section.The solution of the Kantian problem prompts thereformulation of the key question concerningthe moral worth of an entity: what is theintrinsic value of x qua an object constituted by itsinherited attributes? In answering thisquestion, it is argued that entitiescan share different observable propertiesdepending on the level of abstraction adopted,and that it is still possible to speak of moral value even at thehighest level of ontological abstractionrepresented by the informational analysis. Section 4 develops aminimalist axiology based on the concept ofinformation object. It further supports IE's position byaddressing five objections that may undermineits acceptability.