基于Usage Metrics的中文学术论文用户平台偏好和兴趣偏好比较研究

研究中文学术论文用户使用模式有助于分析使用规律,为应用决策提供依据。本文以八个学科被CSSCI或CSCD收录的61本开放获取期刊发表于2014—2015年的学术论文为样本,以期刊官网和信息集成平台上的使用数据为来源,采用Usage Metrics的方法,从用户平台偏好和用户兴趣偏好两方面比较中文学术论文的用户使用模式。研究发现:①期刊官网与信息集成平台的用户平台偏好存在差异。一是从学科视角看,用户整体上倾向于使用期刊官网而不是信息集成平台获取所需论文,而社会科学的信息集成平台篇均下载次数均大于自然科学。二是从期刊视角看,社会科学用户比自然科学用户更倾向于使用信息集成平台获取所需论文;与信息集成平台相比,期刊官网的用户下载数据呈现更为明显的“两级分化”现象;期刊官网下载次数与信息集成平台下载次数整体上的相关性较低。②期刊官网与信息集成平台的用户兴趣偏好存在差异。每本期刊官网和信息集成平台下载次数前20%的学术论文的Jaccard相似系数较低;在所列举的图书馆、情报与文献学中,期刊官网与信息集成平台的用户关注主题不同。图7。表5。参考文献37。     

Health science libraries in Sweden: new directions,expanding roles

Librarians in Sweden are facing huge challenges in meeting the demands of their organisations and users. This article looks at four key areas: coping with open science/open access initiatives; increasing demands from researchers for support doing systematic reviews; understanding user experiences in Swedish health science libraries; and the consequences of expanding roles for recruitment and continuing professional development. With regard to changing roles, there is an increasing shift from the generalist towards the expert role. The authors raise the issue as to how to prepare those new to the profession to the changing environment of health science libraries.     

Trends of infodemiology studies: a scoping review

Introduction

The health care industry is rich in data and information. Web technologies, such as search engines and social media, have provided an opportunity for the management of user generated data in real time in the form of infodemiology studies. The aim of this study was to investigate infodemiology studies conducted during 2002–2016, and compare them based on developed, developing and in transition countries.

Methods

This scoping review was conducted in 2017 with the help of the PRISMA guidelines. PubMed, Scopus, Science Direct, Web of Knowledge, Google Scholar, Wiley and Springer databases were searched between the years 2002 and 2016. Finally, 56 articles were included in the review and analysed.

Results

The initial infodemiology studies pertain to the quality assessment of the hospital's websites. Most of the studies were on developed countries, based on flu, and published in the Journal of Medical Internet Research.

Conclusion

The infodemiology approach provides unmatched opportunities for the management of health data and information generated by the users. Using this potential will provide unique opportunities for the health information need assessment in real time by health librarians and thereby provide evidence based health information to the people.

     

Spatial Discovery of Linked Research Datasets and Documents at a Spatially Enabled Research Library

Current publishing practices in academia tend to result in datasets that are difficult to discover. This is because datasets are not well-integrated across academic domains and they are often not linked to the documents that reference them. For these reasons, discovering datasets across domains can be challenging; for example, discovering archeological observations and biological specimens using the same search is not widely supported, even if both datasets share a similar spatial extent, like Mesoamerica. It is also challenging to retrieve relevant documents that reference datasets; for example, retrieving a series of field reports that reference archeological observations is typically not supported. Our work develops an extensible method for: (1) geographically integrating collections across disciplinary repositories and (2) connecting datasets to related documents. We describe a collection of spatially-referenced researcher datasets, capturing their metadata elements and encoding them as linked open data. We then leverage existing library services to formalize links from datasets to documents. The system described in this work has been deployed, resulting in an experimental open data site for the UCSB campus. Results indicate that this system can be scaled-up with support from an institutional repository in the near future.     

An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

Two Thousand Students,One Librarian: Balancing Depth and Breadth of Library Instruction for Online Graduate Students

Many librarians struggle with how to balance scalable instructional offerings with more personalized instruction for online students—scale tends to come at the cost of personalization and vice versa. This paper will discuss three methods for connecting with online students that range from one-to-one personalization to widely scalable instruction: individual consultations, scaffolded instructional webinars, and asynchronous video tutorials. The student engagement with each type of instruction will be discussed, with ideas for future directions provided.     

Power Struggles,Regulation and Responsibility

This article explores the relationship between the British Board of Film Classification (BBFC) and government during the implementation of the Video Recordings Act (VRA). It considers the public Parliamentary debates about the VRA, and places them alongside private correspondence between the Home Office and the BBFC, and internal BBFC material from the recently catalogued James Ferman papers held at the BFI. As well as exploring the introduction of the VRA, this article also aims to briefly consider its implications for the BBFC, how they set about interpreting and implementing its stringent recommendations and how this impacted upon the organisational working practices of the Board. While the VRA was without doubt one of the most significant pieces of legislation within the history of film regulation in Britain, the time is ripe for its reappraisal and with it a re-evaluation of the role played by the BBFC in securing statutory regulatory powers.     

视频组播分层解决方案的研究

组播作为一种节约网络带宽、降低网络负载的有效手段,在视频传输中具有广阔的应用前景。本文针对组播中的会话内公平性问题,深入研究了多速率组播分层解决方案的实现机制,并基于目前的研究现状和进展指出了分层组播现存的有关问题。同时为分析分层解决方案在解决组播会话内公平性问题中的有效性,文中通过网络仿真器NS进行了实验评价。     

Segmenting the audience of a cause-related marketing viral campaign

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.