浅谈东西方不同企业形象模式

鉴于企业形象识别中的主要部分——企业识别要素和企业形象设计在实际CI过程中和起主要作用,在此,针对企业识别要素和设计来进行探讨,并论述了企业形象设计发展和东西方的不同的企业形象模式的认识问题。     

在视觉艺术教学中如何培养大学生的视觉文化鉴赏力

当下视觉文化对于大学生的影响日益深入,如何培养大学生对视觉文化理性、客观、科学的鉴赏能力,这是我们应该予以最大关注的内容.教师正确的引导、加强自身学习和艺术实践是提高视觉文化鉴赏能力的必要手段,除此,在视觉艺术教学中培养大学生的视觉文化鉴赏能力还可以通过以下四个方面入手:一、学习视觉艺术的语言;二、在视觉艺术中发展各种观念;三、在视觉艺术中传递和阐述意图;四.在情景中了解视觉艺术.     

Pupil participation and the home–school relationship

Schools are required to develop policies and practices in line with the principles of both partnership with parents and pupil participation. However, there is increasing recognition of the potential tensions that may exist between these two principles. This paper reports on a study that aimed to explore the question of how schools might develop their home–school relationships in ways that enhance rather than constrain pupil participation. It focuses on the perspectives of children aged 6 to 16 years (with and without special educational needs), parents and teachers concerning children's involvement in decision-making at home and at school, and their participation within the home–school relationship. The findings highlight the need for schools to develop a coherent view of what active participation means for children and a vocabulary to communicate about this not only with pupils and staff across the whole school, but also with parents. They demonstrate that there is scope for two-way support between parents and teachers in relation to the promotion of children's involvement in decision-making both at home and at school. Further, they illustrate the complex and evolving three-way partnership between parent–child–teacher that is central to the home–school relationship. While it is acknowledged that children may rightly wish to keep a distance between aspects of home and school life, it is argued that there is a need for schools to give explicit consideration to the place of pupil participation within the home–school relationship.     

We make the road by walking together: New teachers and the collaborative and context-specific appropriation of shared social justice-oriented practices and concepts

This study examined the work of a collaborative group of six new United States-based social studies teachers from the same social justice-oriented teacher education program (SJOTEP). Shared practices and concepts introduced previously in the SJOTEP were developed and appropriated to their classrooms and schools in consideration of the local context, through the collaborative problem-solving process of the group. It is argued that SJOTEPs and TEPs committed to issues of diversity, democracy, inclusion, and/or equity should be collaboration-based, teach a coherent and consistent social justice-focused curriculum, and provide post-graduation collaborative support and research it.     

Universities and government‐sponsored contract research: an Australian case study

Based on interviews, this article provides a case study of the experiences of academic staff at one Australian regional university in undertaking contract research projects sponsored by government departments and agencies. Academics from a surprisingly diverse range of disciplines are attracted to government‐sponsored research for a variety of reasons but particularly important is the financial support provided for research projects and postgraduate research students. Projects vary in scale, amounts of funding involved and purposes, with research activities covering a wide range of different activities including collection and analysis of data, provision of documentation on good practice, design of implementation strategies, evaluations, organisational reviews and policy recommendations. Overall, respondents are highly positive about their experiences, despite problems such as delays in payment of funds, inappropriately restricted timelines, frequent changes in senior agency personnel, unrealistic expectations, and restrictions in the use of data and publication of results. While many academics from different disciplines provide policy recommendations and carry out evaluative studies, few are well informed about the extent to which their work is actually utilised.     

论图书馆视觉文化建设

阐述了视觉文化在社会文化发展中的地位和作用，着重论述了图书馆进行视觉文化建设的意义和必要性，以及图书馆视觉文化建设的主要内容。     

浅谈篮球视野与训练

一名优秀的篮球运动员应具备宽广的视野。视觉基本功的训练是目前刻不容缓、亟待解决的问题     

讲述老百姓自己的体育故事——论央视《体育人间》的叙事特色

选取我国体育纪录片《体育人间》中3个系列片为主要研究对象,通过对其文本进行分析,结果发现:《体育人间》偏重使用第三人称叙事,其限制性视角促成了其栏目的平民定位,并有助于形成客观的叙事态度及叙事的同步性。     

运动员注意优先效应的初步研究

通过考察分心刺激数量、目标-线索一致性和目标特征来探讨运动员视觉选择性注意中的优先效应,力图对运动员的信息加工能力从注意认知的角度提供新视角。实验采用3×2×2被试内设计。结果表明:有效线索提示和新异目标具有注意优先权,有效线索-新异目标>无效线索-新异目标>有效线索-非新异目标>无效线索-非新异目标;运动员具有较好的视觉选择注意加工能力,能充分利用现有的诸多信息进行合理有效的整合加工和决策,调整自己注意的范围和焦点。     

妈祖石雕神像蕴含之互动意义解读——从社会符号学的角度

在后现代时期,科技、数字、多媒体的发展改变了人际交流方式和意义表达。除了语言,图像、颜色等其他社会符号系统同样也具有社会功能。以Kress & Leeuwen的视觉图像语法理论为基础,妈祖石雕神像为例,尝试对其社会符号学的视觉解读,探究神像所表达的互动意义。从接触、社会距离、态度和情态等方面分析发现,无论是设计者的创意、构思还是具体的表现手法和产生的效果,都充分体现了妈祖石雕神像丰富的人际互动意义。