英语教学中的跨文化渗透教学探究

在英语教学中落实素质教育,让学生在掌握英语语言技能的同时,提高语用能力,实现跨文化交际,是英语教师肩负的重任。文章从文化素质教育对英语跨文化交际的要求、文化与语言的关系入手,讨论了文化背景知识在英语教学中的作用,文化素质教育的内容以及在教学中进行跨文化渗透的原则及方法。     

论体育市场和大众传播

从传播学的角度简要分析体育市场与传播及大众传播之间的内在联系，着重从传播学的视角阐述了当前培育和发展体育市场应注意解决的问题。提出关于体育市场满足需求的多元化、体育市场推销导向科学化、体育市场人员素质的现代化、体育市场管理的法制化和体育市场发展整合化的建议与意见。     

简论跨文化交际的失误

跨越不同文化背景的交际常会发生故障 ,使交际双方产生误解其原因不仅限于发音、语法和词汇等语言各方面 ,还有其它如文化背景的原因 ,影响了有效交际 ,本文就此进行了初步探讨     

小白鼠力竭运动后抗感染免疫功能的研究

用封闭群昆明鼠为实验对象,研究机体力竭运动后的抗感染能力,研究结果显示,力竭运动后,T细胞转化试验和LPCA活性水平降低。100%的实验组小鼠被志贺福氏杆菌感染,50%的实验组小鼠被志贺福氏杆菌和阿米巴原虫混合感染。     

运用多元决策数学模型评价体育实验教学质量的研究

立足于体育实验教学实际，通过查阅文献资料、专家咨询调查等方法，并借鉴已有的教学评价经验，运用模糊数学原理和统计学理论，构建出体育实验教学质量评价指标体系和方法体系。它对于加强实验教学管理，促进实验教学质量的提高具有重要的实际意义。     

网络不同媒体组合的传播效果检测分析

本文通过对多通道刺激反应心理学理论的回溯 ,援引美国传播学教授斯·斯亚姆·山德尔 (S .ShyamSundar)在 2 0 0 0年所做的网站多媒体组合信息传播实验结果———在目前网络软硬件技术还有待大幅度提高的情况下 ,越多的媒体参与网络传播 ,并不一定能取得好的传播效果。本文借此提出文本 图片是目前网站较为合适的信息传播形式的观点。     

E-mail in government: Not post-bureaucratic but late-bureaucratic organizations

Empirical research provides evidence that electronic communication does not change government agencies into post-bureaucratic organizations. Structuration Theory is used to explore the interaction between e-mail use, communication patterns of civil servants, and two bureaucratic characteristics: formalization and hierarchy. Previous research suggested that the use of e-mail leads to less formalization and less hierarchy, but empirical research in three bureaucratic organizations in the Netherlands leads to different conclusions. First, the use of e-mail leads to informal formalization: the style of communication is more informal but the content focuses less on personal issues and emphasizes efficient recordings of agreements. Second, the use of e-mail leads to hierarchical horizontalization: horizontal contacts take a more central position in bureaucratic organizations but these horizontal contacts are tightly linked to vertical structures. The result of the interaction between e-mail and government bureaucracy is horizontal communication directly linked to vertical structures. Electronic communication turns government agencies into late-bureaucratic organizations.     

The Concept of Inclusive Education: Teacher Training and Acquisition of English Language in the Hearing Impaired

Three languages are widely used in schools in Kenya – English, Kiswahili and Kenya Sign Language. Many pupils with hearing impairments are taught separately from the mainstream, in specialist settings. The fact that most of the formal teaching, assessment and examination processes in Kenyan schools rely upon spoken and written English compounds the separation of these pupils from the mainstream of education and, potentially, from the mainstream of society. In this article, Gertrude Wamae, graduate assistant in the Department of English and Linguistics at Kenyatta University, and Rachael Kang'ethe-Kamau, lecturer in the Department of Special Education at Kenyatta University, discuss the relationships between language, hearing impairment and inclusion in the Kenyan context. The article suggests that the use of signed exact English would enhance opportunities for inclusion for those with hearing impairments and that programmes of teacher training need to take account of persuasive research in this area. The article closes with a plea for further research, carried out collaboratively by educationalists, linguists, teacher trainers and practitioners, to develop policies and practices suited to more inclusive futures. The article is based on a paper presented to the International Conference on Inclusive Education run by Maseno University in September 2002.     

如何提高大学物理实验课程的教学作用

本文通过介绍作者在大学物理实验课程改革中所做的一些探索 ,阐述了如何提高实验课程的教学作用。     

席勒——传播政治经济学的批判领袖

传播政治经济学的批判领袖席勒 ,不仅是积极活动型的学者 ,而且是以学术成果影响传播实践的典范。其著作启发推动了国际社会对世界传播秩序的讨论和对新秩序的呼吁 ,其思想和见解影响了一些第三世界国家的传播政策和实践。他影响了世界各国传播政治经济学派的学者 ,也影响了传播政治学研究本身