“双向串连”教学模式在体育专业排球普修课扣球教学中的实验研究

根据多年的教学实践,结合前人的研究成果,把排球正面扣球动作排列成相互串连的单元序列,运用“排球正面扣球双向串连教学模式”,突出初学者在学习排球正面扣球技术过程中,以“保持良好的人与球关系”为学习重点,建立具有“共同要素”的单元序列,体现扣球技术的完整性和连惯性。通过教学实验,收到了良好的效果。     

浅谈在体育比赛公用信号制作过程中如何更好传播"人文奥运"

比赛是电视转播的主体,而且观众在观看比赛的时候会更加容易被紧张激烈的比赛所吸引,而且电视画面的美感在比赛中会使观众更加容易受到感染,所以比赛电视信号的制作更能够潜移默化的影响观众。体育比赛公用信号制作是面向全世界的一项工作,它有机会将制作出来的内容向全世界播放。     

National Sporting Pastimes,Spectacles of Sporting Otherness and American Imaginings, 1880–1920

This discussion focuses on how the rise of America's national sporting pastimes, during the period 1880–1920, was inextricably tied to the ambitions and outpourings of American print capitalism and a concomitant congealing of a sense of modern American nationhood. In examining this thematic, we explicate the manner in which American national sporting audiences during the period 1880–1920 were variously constituted through discourses of national and ethnic sporting difference or Otherness. Hence, we examine the popular representation of turn of the century rodeo practices (as narrated through the spectacle of the western showman William Frederick ‘Buffalo Bill’ Cody's Wild West show productions), the position of early-twentieth-century American baseball in relation to other sporting cultures (graphically depicted by Albert Goodwill, or A.G., Spalding's promotional publications, specifically the 1911 America's National Game) and the national and ethnic differences discerned within the global sporting landscape more generally (explicated within the 1919 National Geographic article ‘The Geography of Games’). These performances and representations of ethnic and national sporting Otherness played an important role in re-inscribing and legitimating the (White European American) normative core of American sport culture (as manifest within and through the dominant practices of playing and/or spectating of football, baseball and basketball).     

A case study of the diversity culture of an American university athletic department: perceptions of senior level administrators

The topic of diversity has received considerable attention from scholars who study sport within the context of higher education in the USA. But despite this interest in the topic, an in-depth focus on how college and university athletic departments effectively manage diversity is missing from the literature. Therefore, we conducted an intrinsic case study of an American university athletic department in efforts to highlight its unique diversity culture (i.e. how it creates and sustains a culture of diversity and inclusion) and the potential impact this culture could have on its various educational stakeholders, and how they interact in this organizational or workplace setting. Findings from our qualitative case study with senior level administrators uncovered two major interrelated themes. First, this institution of higher education has a history and culture of valuing diversity, and this in turn has positively impacted the athletic department's commitment to diversity. Second, the integration of the athletic department into the broader university culture, particularly because of its organizational structure, has enabled this department to better embrace diversity and avoid some of the educational challenges many of its peers face. Research and practical implications are discussed in this study.     

美国体操的运作与发展因素分析

通过查阅文献资料、访问调查、数理统计等方法,分析了美国体操的具体运作情况,认为导致美国体操发展的因素主要包括两个方面:政府对体育的优惠政策、体育的商业化运作、“体教结合”的后备力量培养机制以及发达的体育传媒,它们构成了美国体操优越的外在环境;体操的历史背景、教练员机制以及体操协会的良性运作,它们成为促进美国体操发展的内部因素。     

体育比赛电视转播权与知识产权划界初探

指出了我国“电视转播”常在“转播”和“直播”两种意义上使用的现象,然后介绍了国际上通行的“电视转播”的概念,由此得出“电视转播权”概念。根据这一概念,对体育比赛电视转播权的法律性质进行了阐述．认为体育比赛电视转播权部分属于普通的无形财产权,部分属于知识产权。     

我国电视体育节目的特征分析

电视体育节目是通过电视播出体育比赛的实况画面、报道与体育有关的新闻评论、展现体育内涵的传播活动.中国电视体育节目面临着各方面的竞争压力,同时在传播理念、政策制度和管理模式等方面也存在诸多的问题.在查阅大量资料的基础上分析了我国电视体育节目的主要特征并对其进行分析.     

电视体育节目对城市居民体育行为的影响

现代电视体育节目不断发展,北京奥运更是将我国电视体育节目的发展推向了顶峰。电视体育节目对城市居民体育健康观形成及参与体育活动的意愿、内容、时间有促进作用。但以技术体育传播为主的大众体育传播,导致人们对体育作为文化的误读。     

北美职业体育经营模式对我国职业体育发展的启示——基于2008年奥运会后的分析

经过十余年的市场化改革,在奥运会后,我国职业体育产业基本上形成了一个以联赛俱乐部、广大球迷、各类媒体、以及管理层为主体,其他组织并存的职业体育市场。同时也存在不少问题,各职业体育俱乐部的经营仍然较困难,与北美职业体育的发展差距较大。本文采用文献资料法、逻辑分析法等研究方法,结合2008年北京奥运会后我国职业体育的发展现状,从产业链控制、实现企业价值的方式、所涉及的业务和产品范围三个方面,对北美职业体育的经营模式进行了深入剖析,总结了其对2008年后我国职业体育发展的有益启示。     

体育赛事电视转播权转让的法律关系考察

奥运会确立了体育赛事电视转播权有偿转让的制度,随着体育市场的不断发展,我国需要加强体育赛事电视转播权转让的立法与规范。而进行体育赛事电视转播权转让的立法,必须考察其转让的法律关系,包括体育赛事电视转播权转让的主体、客体以及内容。体育赛事电视转播权转让的主体包括转让方与受让方,客体是具有表演权性质的体育赛事电视转播权,内容是主体之间的权利义务关系的设置与安排。