CDIO商务英语写作课程设置及教学设计

CDIO是当今国际上工程教育与人才培养的一种创新模式,但它的意义不仅在于工程类人才的教育和培养,其整体观、系统观对于文科类的课程设置和人才培养也具有高屋建瓴的指导意义。在商务英语写作课程的设置及教学设计中,应该以CDIO为基本环境来设置商务英语写作课程内容,并将CDIO大纲中规定的人才培养目标的三个层次(知识、技能、素养)融入课程教学的各个环节中去。     

开展产学研相结合的教育模式,培养商务策划应用型专业人才

本文回顾了产学研相结合的教育模式的发展历程,阐述了商务策划专业采取产学研相结合的教育模式的必要性,同时提出了商务策划专业采取产学研相结合的教育模式的两种途径。     

Transitioning to the Embedded Librarian Model and Improving the Senior Capstone Business Strategy Course

In collaboration with a strategy professor, a research librarian at a four-year SACS and AACSB-accredited Southern college transitioned from the one-time library instruction model to the role of an embedded librarian within a senior-level capstone course over a multi-year transition period. Through the use of multiple quantitative and qualitative assessment instruments, as well as anecdotal comments, and finally pre- and post-test student satisfaction and learning surveys, the library instruction and course requirements were revised. This course's implementation formed the basis of a campus-wide effort to embed librarians within on-campus and online/hybrid courses. Conclusions, discussion and areas for future research are included.     

冬奥会电视传播机制现状与对策研究

电视传播是现代奥运会体育传播媒介的重要组成部分,关系到奥运会的持续发展与广泛传播。冬奥会的电视转播常常作为奥运传播商业模式变革的试航平台,对奥林匹克组织的体系构建影响深远。然而,近年来全球经济形式在整体上呈现的持续低迷,政治形势复杂多变,直接影响着奥运会的传播方式,在外部环境的影响下,冬奥会的电视传播面临诸多困境,亟需商业模式和传播理念的创新与发展。本文采用文献资料法、专家访谈法、逻辑分析法对冬奥会电视传播机制的现状进行研究,发现：冬奥会电视传播在营销方面面临诸多挑战,电视传播的传统影响力被削弱、电视传播权谈判过度商业化产生了极大的负面效应。文章针对以上问题提出解决对策,以期在掌握电视转播的特征与趋势的基础上,对我国电视转播事业向国际化迈进,实现可持续发展提供理论依据。     

非语言因素对跨文化商务活动的影响

21世纪是经济全球化的世纪,经济的发展和各国的交往频繁使得各国间的商务交流成了很重要的一个环节。跨文化商务沟通中,非语言因素起着举足轻重的作用,占整个交际过程的70%。本文从跨文化商务沟通和非语言交际的概念入手,通过具体案例,分析了身势语、商务礼仪、时间与空间安排等方面的非语言因素对跨文化商务活动的影响。     

开放式创新环境下创业企业商业模式的构建与形成研究

商业模式的构建与形成是创业企业存在和发展的基础.在梳理商业模式内涵等研究基础上,分析开放式创新环境下创业企业商业模式的动态均衡性与网络嵌入性等特征,在此基础上,分析商业模式形成与构建的关键变量,探讨创业企业商业模式的构建方式与形成途径,即通过技术与市场开放式搜索交互驱动下客户价值的确认,交易范围和内容多样性与交易结构开放性促动下交易模式形成,以及内外部治理机制作用下盈利模式优化,并通过三方面构件共同作用并不断重构形成动态均衡的商业模式.最后,通过验证性案例研究方法对研究理论进行验证.     

面向生态创新的商业模式与企业绩效研究述评

在全球大力发展绿色经济和中国推进生态文明建设的背景下,以环境效益提升为目标的生态创新,在推动绿色成长中的作用日益凸现出来。作为拉动生态创新的重要诱因,商业模式的转型及对生态创新和企业绩效的影响成为人们关注的焦点。本文将生态创新和商业模式进行融合,在理论层面围绕理论和概念演绎、基于案例的理论构建等方面总结了生态创新背景下的商业模式相关研究,在实证层面对生态创新、商业模式与企业绩效的相关研究进行了梳理,指出了当前研究存在的不足,并对未来研究进行了展望。     

商务英语函电的＂7C＂原则

商务英语函电是商贸类专业的一门核心课程,它将英语与外贸业务知识相结合,因而广泛应用于国际贸易。除了须满足一般英语写作的基本要求外,商务英语函电还有其自身在格式、内容、语法以及标点符号方面的特点。高水平的商务英语函电应当遵循七条原则。本文将从这七个方面阐述商务英语函电写作应遵循的原则与需掌握的技巧。     

A non-linear business process management maturity framework to apprehend future challenges

In a context where enterprises and organizations aim to optimise their behaviour, obtain certifications and labels, and benefit from the smart use of information systems and technology, two considerations drive this research: (1) the weak maturity level of worldwide Business Process Management (BPM), which exposes the need to reconcile academic theories with industrial contexts, and (2) the need for upcoming software functionalities that prioritize removing the barriers frequently encountered by industrialists when trying to implement the method. To reach such goals, this research work has developed a conceptual framework to represent the BPM implementation state. It is built along three axes: the BPM Cycle (Design, Enact, Maintain), the Field (Culture, Business, IT) and the Abstraction Level (Data, Jobs, Behaviour). An organization’s overall BPM maturity can thus be evaluated by positioning its capabilities along the framework’s axes. It is also suggested that the framework be used to track the implementation of new procedures in an organisation. The framework is presented and detailed before being applied to a complete case study.     

A symbolic interactionism perspective of using social media for personal and business communication

Achieving the anticipated business benefits of a social medium is important as organizations diligently invest in different social media platforms. While much previous research assumes that social media helps organizations to communicate with customers, less is known about whether customers embrace using social media to interact with organizations. It is important to understand the role of social media for business communication from the customers’ perspective, as this may significantly deviate from the organizations’ own communicative intentions. In this exploratory case study of the Moon Struck hotel in China, we investigate both how customers interpret the hotel’s use of WeChat official account for business communication and how customers respond to messages received from Moon Struck’s WeChat account. Adopting a symbolic interactionism perspective, we surprisingly find that WeChat personal accounts and Moon Struck’s official account offer radically different meanings to followers. Specifically, WeChat personal account symbolizes a sociality-oriented meaning (e.g., relationship and image building), while Moon Struck’s WeChat official account symbolizes information broadcasting-related meaning (e.g., selling, advertising, and branding). Both technological features and the distance of relationships among users contribute to the constructed symbolic meaning of technology, subsequently affecting users’ WeChat use patterns. The theoretical implications of this study are discussed and recommendations are made for future research and practice.