高职商务英语专业顶岗实习存在的问题及对策——以连云港职业技术学院外国语学院实践教学为例

顶岗实习是职业院校学生基于职业岗位的、真实的、参与工作过程的实践。指出了目前高职商务英语专业校外实习中存在的一些问题,提出了解决问题的对策与建议。     

商务英语专业实行“课证结合”人才培养模式的思考

高职院校在校学生取得相关行业资格证书,可以提高学生的职业素质及就业能力。商务英语专业学生就业方向及教学中,存在课程教学方法单一、缺乏实训、教师缺少行业经验等问题,要实施"课证结合"人才培养模式,力求将"课"与"证"有效结合,提高商务英语专业就业率。     

基于任务的商务汉语词汇教学探讨

本文根据联结主义理论对心理词典表征特点的阐释,提出词汇的聚类和语义单元的激活是词汇习得的重要步骤,也是商务汉语词汇教学中应重点把握的环节。在此基础上,对商务汉语词汇教学中引入任务教学法的可行性进行了考察,并从任务的界定、设计和实施几方面对基于任务的商务汉语词汇教学法进行了详细的例证说明。     

Integrating Geographic Information Systems in Business School Curriculum: An Initial Example

Geographic information systems have experienced rapid growth and user adoption over the last four decades, due to an increasing value to the business community. However, business schools are not teaching geospatial concepts and the related location intelligence to their students. This curriculum decision seems completely at odds with business’ day‐to‐day dependence on a wide array of geographic information system applications. Business schools typically teach relational and object‐oriented database courses, quantitative methods, decision supports systems, and Visual Basic for Applications, which are all directly related to the basic concepts of geographic information systems. In addition, these concepts are all part of location intelligence, a more business intuitive term than geospatial analysis. Spatial data modeling is discussed and compared to standard data modeling frameworks such as ANSI/SPARC. Geographic standards are introduced, along with an overview of the OpenGIS Simple Features Specification for SQL. A discussion of how to utilize MySQL open source database software for spatial queries is included, along with a comparison to PostgreSQL/PostGIS. Through the use of these software programs and the techniques introduced in this article, it is possible to integrate the concepts of location intelligence into business curriculum without requiring students to learn new GIS‐specific programs. Enhancing student knowledge of this subject area through existing skill sets provides for smoother integration of this material into existing curriculum, as these topics could be added into established courses and would not require new courses to be developed.     

A Bookstore for Bailey: A Novel Approach to Teaching a Small‐Business Management Course

This article presents the development of an online, student‐centered, introductory small‐business management course that uses an educational business novel, hypertext graphic‐design features, an interactive workbook, and a student‐authored final chapter. Student learning was assessed through the use of a pre‐ and posttest survey. Student reflection was incorporated to make students consider the impact of learning. Results showed that student learning and understanding increased in two separate courses.     

纠正反馈对商务英语写作准确性的影响

在反馈理论和过程体裁法指导下,采用实验方法,探讨三种方式纠正反馈对提高商务英语写作准确性的作用,发现三种反馈方式都在一定程度上提高了商务英语写作准确性,表明全面、清晰、直接的纠正反馈在短期内对提高学生写作准确性有显著作用,还表明纠正反馈后修改重写对提高商务英语写作准确性非常必要。     

基于工作过程的高职“外贸英语函电”课程重构

以＂外贸英语函电＂课程对应的外贸业务员这一岗位为逻辑起点,按照基于工作过程的理念对课程进行重构。以典型工作过程为主线设计课程架构,围绕外贸业务流程重组课程内容,采用＂做中学＂、＂工学结合＂的教学模式,运用多媒体、网络等手段帮助学生掌握目标岗位的必备知识和技能。     

应用型普通高校人力资源管理课程教学改革研究

本文分析了应用型普通高校工商管理专业人力资源管理课程教学中存在的问题,形成依据人才培养目标定位课程功能与任务并改革教学体系的思路,提出更新教学理念、丰富课堂教学、创新实践教学、加强课程建设等一系列改革措施,提高学生的实践应用及创新能力。     

春秋战国时期的商业活动

春秋战国时期,铁器的广泛使用、牛耕技术的推广和水利事业的发展,促进了农业和手工业的进步,带来了商业交换的扩大;而金属铸币的使用,则促进了商业和城市经济的繁荣,使原来政治、军事据点性质的各国都邑,同时成为商贾辐辏的工商大都会。频繁的商业活动加强了各地区之间的经济和文化联系,使"大一统"的理念率先在经济领域得以实践。     

浅议体育市场营销、体育服务与管理专业的商务英语教学

商务英语是一门实用性、实践性都比较强的一门课程。传统的学生被动听讲式已不再适合当下商务英语之教学。本文结合本院实际,拟从教学对象的情况、教学内容和教学方法的选择等几方面,探究针对体育类高职院校市场营销、体育服务与管理专业学生的商务英语教学实践,旨在为此项教学发展提供参考和依据。