知识优势对企业竞争力的作用机理研究

知识优势对企业竞争力的重要作用一直备受关注,但知识优势对企业竞争力的转化机理问题却很少有研究。在回顾国内外相关研究基础上,构建了知识优势对企业竞争力的作用机理模型,并选取华为企业进行案例分析。研究表明：(1)企业持续竞争优势的获取实际上就是企业打造知识优势的过程,知识优势对企业竞争力提升具有至关重要作用；(2)知识优势对企业竞争力的转化过程分别经历了“内部知晓-内部响应-外部知晓-外部响应”知识链环节,对应于“知识获取与吸收-知识内化”、“知识应用与创新-知识生产”、“知识积累与积淀-知识外化”三个部分。本研究揭示了企业竞争力形成的内在转化机理,为企业管理者培育和提升企业竞争力提供理论指导和决策参考。     

骨骼肌纤维类型与遗传和运动训练关系研究状况

文章以文献资料法,数理统计法和综合分析为主要研究方法,围绕运动训练能否导致骨骼肌纤维类型转这一有争议话题,阐述目前对此问题的两种不同观点及其实验证据,以及运动训练对骨骼肌纤维产生的影响,以使读者对当前纤维类型与遗传和运动训练关系研究状况有所了解,并具同时阐述了自己的一些观点。     

试论职业联赛表演业产业链的构成要素特点

随着我国提出从＂体育大国＂迈向＂体育强国＂的发展方针,联赛表演业的发展已成为引领我国迈向＂体育强国＂的关键之一。本文从联赛表演业的产业链视角出发,在找准其产业链构成要素的基础上,重点对产业链构成要素的特点进行分析,以求为联赛表演业产业链的良好运转提供理论依据。     

基于供应链中不确定性的生产计划研究

供应链管理环境下的企业,将面临复杂多变的市场环境,信息的多源性、多态性和不确定性,增加了其在供应链环境下制定生产计划的复杂性和难度。论文以全球供应链为研究背景,分析了供应链环境下生产计划信息不确定性的主要根源,从不同角度分析了供应链信息不确定性对生产计划的影响,指出如何通过信息共享机制与弱化信息不确定性等提高生产计划动态响应性的方法。     

浅谈企业绿色营销存在的问题及其对策

随着现代企业的发展,建立新型的企业营销发展战略对企业的长远发展有着重要意义。可持续发展将成为中国经济发展的主题,面对这一趋势,不少企业开始实行绿色营销。本文从绿色营销的含义入手,深入分析了当前我国企业在绿色营销中存在的问题,并且提出了相应的对策。     

基于价值链管理模式的企业财务战略研究

现在的企业竞争更多表现为战略层面的竞争,从属于企业战略的财务战略也应从价值链管理角度进行重新分析和设计,构建基于价值链管理模式下的企业财务战略,以适应企业总体战略要求。文章从企业战略、财务战略与价值链理论关系入手,分析了价值链管理模式下的企业财务战略的内涵和目标,创造性提出,在顾客让渡价值增值前提下的企业价值最大化是企业财务战略目标,然后,从纵向价值链、横向价值链、内部价值链三个角度进行了财务战略模式分析。     

Teaching Supply Chain Management Complexities: A SCOR Model Based Classroom Simulation

The SCOR (Supply Chain Operations Reference) Model Supply Chain Classroom Simulation is an in‐class experiential learning activity that helps students develop a holistic understanding of the processes and challenges of supply chain management. The simulation has broader learning objectives than other supply chain related activities such as the Beer Game. Competing supply chains work to produce and sell two products, each experiencing differential demand. Seasonal demand, time delays, quality defects, and disruptions offer complexities that are part of actual supply chain management. The behavioral dynamics of collaboration between various functional nodes is illustrated through students’ interactions as they try to achieve their role's objectives. Through their decisions and actions, students develop a practical understanding of the processes and complexities of supply chain management. The classroom simulation actively engages students, and has been used successfully in multiple courses at the undergraduate and graduate levels at multiple universities and by a major corporation during a manager training session. Assessments indicate that the simulation is an effective experiential learning activity. While it offers learning outcome flexibility, common debrief themes are SCOR model processes, supply chain relationships, information flow, seasonal demand, quality defects, reverse logistics, and supply chain disruptions.     

连锁零售企业发展之困境及其破解

连锁零售企业以其产品标准化,连锁布局经营,快速复制,品牌优势,统一管理而快速实现规模扩张。近年来受金融危机导致的通货膨胀、经营成本上涨、电子商务、人口红利丧失等多重因素影响,连锁零售企业面临前所未有的挑战。连锁零售企业可采取线上线下经营方式改变、转行、收缩战线、拓展分销渠道、争取战略合作伙伴共担风险等举措,从而实现可持续发展。     

从零售业发展历史看实体店与电商之争

从零售业发展历史来看,电子商务其实只是一个零售业务,只不过是通过电脑实现的零售业务,电商最终将回归到零售本质。零售业的演进实质是供应链效率不断提高过程,表现为:供应链可以获取更多需求信息,更精确分析需求信息,更快反应需求信息,从而降低时间和成本,提高效率。     

Teaching Lean Six Sigma within A Supply Chain Context: The Airplane Supply Chain Simulation

Lean six sigma is a management methodology that firms can employ to achieve substantial improvement in supply chain performance. However, few pedagogical exercises facilitate students’ use of a comprehensive set of lean six sigma principles within a supply chain context. We describe the Airplane Supply Chain Simulation that helps students understand how lean six sigma concepts may be leveraged to improve supply chain performance. The basis of this simulation is a four‐tier supply chain, consisting of suppliers (two tiers), a manufacturer, and a customer, that produces three models of paper airplanes to meet randomly distributed customer demand. In the first of three successive runs, a highly structured simulation is executed in which supply chain roles are well defined, material flows are convoluted, and a “push” production strategy is followed. The first simulation as the “current state” and, for the second and third simulation runs, challenge competing student teams to leverage lean six sigma concepts to develop a “future state” that enables the fulfillment of all customer orders at the lowest cost. Results based on statistical analyses of survey response data from 194 MBA students show that the Airplane Supply Chain Simulation is an effective participative, team‐based learning tool.