论我国“三包”规定的完善--兼评《消费者权益保护法》第24条之不足

我国“三包”规定产生于计划经济时期,《消费者权益保护法》修订后,“三包”规定亟须修改以做到明确统一。与此同时,《消费者权益保护法》第24条也应做相应完善。     

虚拟社区的营销价值形成机理研究

阐述了虚拟社区的营销价值,剖析了虚拟社区营销价值的形成机理。指出虚拟社区的营销价值来自互动、信息、关系、信任和认同等五个关键要素的作用,其中互动是核心要素。这五个要素改变了消费者与企业之间的传统关系,对消费者行为模式产生深刻的影响。     

基于成本效益分析的公共图书馆经济价值研究

公共图书馆的发展对公共财政的耗费越来越大,不可避免地面临纳税人和公共财政管理部门对投资效益的质询,这就要求公共图书馆能够描述其自身的存在能够产生什么样的效益。图书馆经济价值研究就是针对这一问题而兴起的评估研究。本研究在对杭州图书馆经济价值进行评估的基础上,对条件价值法和消费者剩余法的运用进行了研究,同时对影响图书馆经济价值的因素进行了分析。研究发现:①条件价值法与消费者剩余法的研究信度受市场替代品价格的处理方式和调查问卷的提问方式影响较大;②单个图书馆与图书馆群所产生的经济价值有较大差别;③在基础服务一定的情况下,要通过高附加值服务项目来提升图书馆整体经济价值;④在投入一定的条件下,降低服务成本有利于提高经济价值。     

职业足球赛事的法律属性及其外部法律关系

本文采用文献资料法与规范分析法,遵循消费者保护法的研究进路,对职业足球赛事的法律属性及其外部法律关系进行研究。研究表明:职业足球赛事应被认定为是由足球经营者向球迷提供的精神产品,具有"产品"的法律属性。购买球票观看足球比赛的球迷与足球经营者成为足球赛事产品消费中的法律关系主体,这种法律关系应受到消费者保护法的规制。而从法律关系的具体内容来看,足球经营者与球迷消费者之间围绕着足球赛事产品消费形成了"安全保障、公平交易以及信息提供"的权利义务关系,而且在经营者违反法定义务时,球迷依法享有索赔的权利。旨在为足球赛事产品消费行为的法律规制问题之深入研究奠定理论基础。     

Confirmatory factor analysis of the Purchaser Style Inventory for Sport Products (PSISP)

Consumers are bombarded every day by numerous promotion messages, and their decision making in purchasing sport goods or services is frequently confused by these advertised information (Lysonski, Durvasula, & Zotos, 1996). For this reason, research in consumer decision-making styles has become increasingly popular. In 2009, Bae, Lam, and Jackson developed the Purchaser Style Inventory for Sport Products (PSISP) to identify consumers’ shopping behaviors. However, the PSISP was exploratory in nature. The purpose of this study was to validate the PSISP using confirmatory factor analysis. Participants (N = 455) were college students in the southern region of the United States. Fit indices (e.g., CFI = .92, SRMR = .068, RMSEA = .065: 90% CI = .062; .068) indicated the model provided reasonable fit to the data. After model respecification, the 37-item PSISP-II model significantly (p < .001) improved and included nine latent factors: Quality, Brand, Fashion, Recreation, Price, Impulse, Confusion, Habit, and Endorsement. It was concluded that the PSISP-II was a reliable scale in measuring consumer decision-making styles in purchasing sport products.     

A Review of “Kids Online: Opportunities and Risks for Children”

While there is no question that the commercial development of the World Wide Web is still in its infancy and growing rapidly, this development faces a serious barrier to ultimate commercialization. In this article we develop the argument that the primary barrier to the successful commercial development of the Web is the current lack of consumer trust in this new commercial medium. This lack of trust is engendered primarily by the industry's documented failure to respond satisfactorily to mounting consumer concerns over information privacy in electronic, networked environments. We examine how such concerns are affecting the growth and development of consumer-oriented commercial activity on the World Wide Web and investigate the implications of these concerns for potential industry response. In the short run, the commercial development of the Web depends on giving consumers the opportunity to be anonymous when engaging in information exchanges and online transactions. Ultimately, however, commercial Web providers must come to realize that the Internet dramatically shifts the balance of power between a business and its customers, and therefore, radical new business strategies will be required for long-term success. Because the Web offers unprecedented opportunities for interacting with customers, strategies that take advantage of the medium's unique features are likely to reap important rewards in customer satisfaction, loyalty, and retention. Therefore, in the long run, the most effective way for commercial Web providers to develop profitable exchange relationships with online customers is to gain consumer trust by allowing the balance of power to shift toward more cooperative interactions between firms and their customers.     

Antecedents of Consumer Repatronage Intentions and Negative Word-of-Mouth Behaviors Following an Organizational Failure: A Test of Investment Model Predictions

The purpose of this study was to examine the antecedents of consumers’ repatronage intentions and negative word-of-mouth behaviors following organizational failures. Participants were 233 people who had actually complained to organizations. Using Rusbult's investment model of relational stability, consumers’ perceptions of their investments, alternatives, satisfaction, and commitment were measured with respect to their impact on customers’ intent to do business with organizations in the future and willingness to spread negative publicity about an organization following a business failure. Results indicated that a modified version of the investment model helped to predict significant variance in consumers’ repatronage intentions and negative word-of-mouth behaviors.     

Creating a Consumer Health Outreach Program for Western New York Senior Citizens: Continuing a Library School Project

ABSTRACT

The Internet has made accessing information a simple task. Each day millions of Americans log on to the Web in search of information on a variety of subjects. One of the most sought after type of information is medical information. Individuals are taking a more proactive role in their personal health care and the health care of their friends and families. Attempting to locate and evaluate quality health care information can pose a variety of problems for the consumer. Academic libraries have an opportunity to play a crucial role in facilitating the consumer's access to quality, reliable health information by developing and implementing consumer health outreach programs designed to address search problems and information interpretation difficulties. The benefits for both the community and the library are numerous when a consumer health information outreach program is successfully employed. This article will chronicle the creation of a Consumer Health Outreach program, entitled “WNY Consumer Health,” intended for senior citizens in Western New York. This program was designed to satisfy the requirements of a graduate special project for the completion of the authors' MLS degree.     

What Your Patient Reads: Creating a Value-Added Tool for Physicians

Through a number of media sources, today's consumers have unprecedented access to health information of varying reliability and authority. Empowered by this information, patients are more involved in their health care decisions and more willing to question physicians' advice. This poses a challenge for physicians who must now find time to read mass media health reports in addition to medical research. In order to help physicians with this task, librarians at the University of Manitoba Health Sciences Libraries created What Your Patient Reads – one-page summaries of health-related media reports supplemented with references to evidence-based medical literature.     

Why We Say “Cheese”: Producing the Smile in Snapshot Photography

This essay explores the history of the toothy smile as a standard expression in snapshots. An analysis of popular photo journals throughout the twentieth century suggests that Kodak played a leadership role in shaping the conceptualization and the cultural habits around photography at the time when the technology was becoming mass-consumed. The Eastman Corporation actively and innovatively used the idea of consumer happiness in its persuasion work, skillfully exploiting visual codee.