Facebooking It: Promoting Library Services to Young Adults through Social Media

With social media a normal part of the daily lives of young adults, librarians are using these sites to promote library services. This article investigates the perceptions and attitudes of librarians toward social media as a tool for libraries and explores the way librarians utilize social media to portray professional roles and responsibilities to young patrons. This author focuses on the pastoral role of librarians and discusses possibilities for performing this role through social media. Although presently under-researched, social media provides librarians with one more avenue to advocate for, engage with, and support young adults.     

A Difference We Can Call Our Own

The article contends that communication scholars' most influential work is often not identifiably “communication” research. This phenomenon is a result of: (a) theory, which emphasizes message effects rather than message content, and (b) method, which has failed to provide valid, detailed, and shared methods for the quantitative examination of message content. It is suggested that a stronger focus on message content is required if communication is to maintain a disciplinary identity and a unique disciplinary contribution.     

公共图书馆阅读推广活动评估初探

阅读是人类社会不可或缺的重要活动,公共图书馆作为公民终身读书和教育的学校,在阅读推广活动中扮演着重要角色。文章在介绍我国阅读推广活动发展现状的基础上,论述了对阅读推广活动进行评估的必要性,最后提出从内部和外部两方面对阅读推广活动进行评估。     

Covering Democracy's Forum: Canadian Press Treatment of Public and Private Broadcasting

A content analysis of Canadian press coverage of public service and private broadcasting conducted by NewsWatch Canada, a media monitoring project at Simon Fraser University, shows that the Canadian Broadcasting Corporation receives far more coverage than do private broadcasters. Moreover the institutional structures, mandates, and principles of private media networks tended to be excluded. These findings suggest that commercial media are viewed as private property and therefore outside the boundaries of legitimate political discussion. Both public and private broadcasters received more positive than negative coverage.     

Moving Beyond the Name: Defining Corporate Entities to Support Provenance-Based Access

SUMMARY

The second edition of the International Standard Archival Authority Records for Corporate Bodies, Persons, and Families (ISAAR(CPF)2) focuses on describing entities as they exist in reality, rather than on establishing authorized terms. This change allows authority records to include multiple authorized terms representing an entity as it changed over time. Traditionally, an authority record has been created for a corporate body each time its name changed. This practice results in an artificial, fragmented view of the entity, concentrating on heading control rather than on providing contextual information necessary to assist with the provenance-method of retrieval and the interpretation of the records. In order to describe entities as ISAAR(CPF)2 allows and better reflect records-creating environments, the author proposes that an authority record describe a definable unit that performs a distinct function without major temporal interruption.     

青少年阅读推广的选题探讨

目前我国青少年课外阅读的现状不容乐观,青少年阅读教育作为青少年教育中的重要内容,也存在很多不足。文章从青少年阅读推广角度入手,分析阅读推广中的选题部分,希望能够通过选题的研究使得阅读推广得以改善我国青少年阅读现状。     

播撒阅读种子 营造读书氛围——以江西省图书馆青少年阅读推广实践为例

青少年是祖国的希望,青少年阅读关乎民族的未来。从青少年阅读现状入手,以江西省图书馆青少年阅读推广实践为例,提出青少年阅读推广建议。     

儿童心理学与公共图书馆少儿活动策划——以重庆图书馆阅读推广活动为例

做好少儿阅读推广工作,是公共图书馆的一项重要任务。为了发挥馆藏资源的作用,培养少儿早期阅读的良好习惯,图书馆往往引入少儿活动来提高少儿阅读兴趣。参考儿童心理学理论、方法和研究成果,可组织策划行之有效的少儿活动。以重庆图书馆阅读推广活动为例,论述了儿童心理学在少儿活动中的实际运用。     

基层图书馆阅读推广对策探究——以江西省永新县图书馆为例

开展阅读推广活动,是图书馆教育职能的重要体现。在分析基层图书馆开展阅读推广服务面临困境的基础上,结合永新县图书馆的阅读推广服务实践,探讨了基层图书馆阅读推广的策略。     

iTunes University and ARL Academic Libraries

iTunes University is a free service offered by Apple iTunes to educational institutions. It serves as a platform for the management and distribution of educational, instructional, and informational resources through both audio and video podcasts. Participation in the service among colleges and universities continues to grow since its official launch in 2007 as an official offshoot of the iTunes store. While several universities in the United States and Canada have established a presence on iTunes University, the involvement of the ARL members varies. This study surveys the presence of ARL academic libraries on iTunes University and the visibility of the library on the school's iTunes University page and examines the types of resources offered by participating libraries. It also highlights model participants as examples for other institutions and considers what implications future involvement in the service may hold for academic libraries.