新媒体环境下从众心理对消费者行为的影响研究

基于新媒体环境下的从众心理,构建影响消费者行为的因素模型,通过网络搜集和问卷调查等方式获取消费者行为数据,分析挖掘从众心理对消费者行为的影响方式及路径。利用AMOS软件对所建模型进行统计分析,计算模型中各研究变量对消费者从众行为的影响机制,提出相应的策略与对策。     

Can you hear it? Toward conceptual clarity of emotional cost and negative emotions

Research on cost beliefs has surged over the past several years. Though many dimensions of cost have been identified, researchers have often conflated these dimensions with one another. Moreover, some dimensions of cost may actually refer to already established constructs. In the current study, we explore the potential jangle fallacy between emotional cost and negative emotions, including anger, frustration, anxiety, boredom, and confusion, with particular attention to the costs and emotions that students anticipated to be associated with a course, as well as the costs and emotions that students actually experienced during the course. Results of this study provide evidence that emotional cost and negative emotions are distinct constructs in both their anticipated and experienced forms, although some similarities between constructs were also identified. Future directions are discussed for providing more conceptual clarity of emotional cost.     

基于目标导向行为的高技术产业产品创新绩效研究

以我国2008—2019年28个省份的高技术产业为研究对象,对相关数据进行剔除缺失值和熵值法处理,构建产品创新绩效、目标导向行为下研发人员和研发资金投入、战略能力、宏观经济调控等5个指标的面板向量自回归（PVAR）模型,并在建模基础上进行格兰杰因果检验、脉冲响应和方差分解,分析目标导向行为对于企业产品创新绩效的影响机制。结果表明,目标导向行为下的研发人员和研发资金投入均正向影响企业产品创新绩效,且研发资金投入影响更显著;战略能力主要通过对目标导向行为的作用机制间接正向促进产品创新绩效,但在长期有弱化趋势;宏观经济政策调控对目标导向行为的直接贡献率较小,其影响机制主要在于直接正向促进企业产品创新绩效。     

音乐审美体验中的音乐行为研究

伴随音乐审美体验这一种动态过程,必然会发生一些音乐行为,诸如听赏、创作、概念化、分析以及评估等行为。不同的音乐行为对审美体验有着不同的作用,主要有目的和手段音乐行为,各音乐行为之间不是孤立存在,而是紧密联系且相互作用,从而实现或达到音乐审美体验的目的。     

基于计划行为理论的高校图书馆移动信息服务质量评价

为研究移动信息服务质量这一图书馆以及用户共同关注的焦点问题,文章基于计划行为理论,构建移动信息服务质量评价指标体系,设计调查问卷对使用移动信息资源的用户进行指标重要度调查,利用加权统计方法对调查结果进行计算获得指标权重,通过模糊综合评价方法对西安科技大学图书馆移动信息服务质量进行评价。研究结果显示,该馆移动信息服务质量处于中等偏上水平,该图书馆还需要在服务手段、移动资源、检索系统、个性化服务等方面加强和创新,提高其移动信息服务水平,从而更好地满足用户的移动信息需求。     

Searching for Safety Online: Managing "Trolling" in a Feminist Forum

A common phenomenon in online discussion groups is the individual who baits and provokes other group members, often with the result of drawing them into fruitless argument and diverting attention from the stated purposes of the group. This study documents a case in which the members of an online community--a feminist web-based discussion forum--are targeted by a "troll" attempting to disrupt their discussion space. We analyze the strategies that make the troller successful and the targeted group largely ineffectual in responding to his attack, as a means to understand how such behavior might be minimized and managed in general. The analysis further suggests that feminist and other nonmainstream online forums are especially vulnerable, in that they must balance inclusive ideals against the need for protection and safety, a tension that can be exploited by disruptive elements to generate intragroup conflict.     

Domesticating Computers and the Internet

The people who use computers and the ways they use them have changed substantially over the past 25 years. In the beginning highly educated people, mostly men, in technical professions used computers for work, but over time a much broader range of people are using computers for personal and domestic purposes. This trend is still continuing, and over a shorter time scale has been replicated with the use of the Internet. This paper uses data from four national surveys to document how personal computers and the Internet have become increasingly domesticated since 1995 and to explore the mechanisms for this shift. Now people log on more often from home than from places of employment and do so for pleasure and for personal purposes rather than for their jobs. Analyses comparing veteran Internet users to novices in 1998 and 2000 and analyses comparing the change in use within a single sample between 1995 and 1996 support two complementary explanations for how these technologies have become domesticated. Women, children, and less well-educated individuals are increasingly using computers and the Internet and have a more personal set of motives than well-educated men. In addition, the widespread diffusion of the PC and the Internet and the response of the computing industry to the diversity in consumers has led to a rich set of personal and domestic services.     

经济转轨时期发展高技术产业的政府行为

本文从我国高技术产业发展及管理模式的现状分析入手，主要研究由计划经济向市场经济转轨时期，我国发展高技术产业的政府行为的特点，探讨在社会主义市场经济的条件下，政府行为模式在发展高技术产业中的宏观调控作用     

南京市高职院校学生体育锻炼行为研究

本文应用文献资料法、问卷调查、数理统计分析等方法,对南京市高职院校大学生体育锻炼行为现状进行分析研究,发现样本学生体育锻炼强度偏小,锻炼频率偏低,锻炼持续时间较短;锻炼项目以球类项目为主;锻炼目的方面,四成以上的学生选择了"强身健体";影响因素的分析中,"没有时间"占据了主要地位;而学生希望的锻炼方式主要是"和同学自由地锻炼"。这些都表明,学生参加体育锻炼存在着一定的问题。根据研究结果进行分析,揭示了南京市高职院校学生体育锻炼行为存在的一些问题,分析了这些问题存在的部分原因,为行政决策和学校体育工作提供参考。     

浅谈公路工程施工项目成本控制

在目前公路工程施工走向招投标确定项目工程承包的条件下,市场竞争越来越激烈,承包价格走向低势,企业成本较高,结算微利润甚至亏损,直接影响到企业的生存与发展。为提高企业竞争力,本文主要从成本控制的角度,对如何做好公路工程施工成本控制提出了个人的看法及建议,以供业内同行共同参考借鉴。