职校生技能满意度与学习动机关系研究

采用技能满意度量表与学习动机量表对职校生进行问卷调查,主要是为了探讨职校生技能满意度与学习动机的特点及两者之间的关系。研究表明,职校男女生在技能满意度及各维度得分上存在某些差别,但差异性不显著;各年级学生在学校满意度上存在显著性差异,学习动机方面不存在显著的性别与年级差异。技能满意度各维度与学习动机两个维度之间存在显著正相关。     

高等教育满意度调查研究

从大学教学与大学教育满意度、大学科学研究素养培养与大学教育满意度、大学管理与大学教育满意度、大学氛围与大学教育满意度、硬件设施与大学教育满意度5个维度进行了探索。通过对全国各地高等院校的本科生进行问卷调查,将样本数据进行计量分析,从而得出相关结论及政策建议。     

武汉公交司机职业归属感及影响因素分析

公交司机作为大众人的一员,社会提供一定的角色认同（尊重与满足）是提高他们职业归属感的一个重要途径。在整个调查中,作者及所在的团队以结构式访问为主,调查问卷为辅的方式对武汉市公交司机群体展开调查,得到了第一手的资料,也找出了不少的问题,收入低、劳动时间长、劳动强度大、职业病多发等问题是每一位公交司机的近状,提高福利待遇、工资水平是每一位公交司机的呼声。籍此,文章从四方面提出提高武汉公交公司职业归属感的对策。     

A network-based concept extraction for managing customer requests in a social media care context

Web 2.0 changed everyday life in many aspects, including the whole system that orbits around the purchase of products and services. This revolution necessarily involved also companies, because customers became increasingly demanding. The diffusion of social media platforms pushed customers to prefer this channel for quickly obtaining information and feedback about what they want to buy, as well as for asking help after the selling. In this framework, many organisations adopted a new way of providing assistance known as social customer care. A direct link to companies allows customers to obtain real-time solutions. In this paper, we introduce a new strategy for automatically managing the information listed in the requests that customers send to the social media accounts of companies. Our proposal relies on the use of network techniques for extracting high-level structures from texts, highlighting the different concepts expressed into the customers’ written requests. The texts can be then organised on the basis of this new emerging information. An application to the requests sent to the AppleSupport service on Twitter shows the effectiveness of the strategy.     

Cloud-based big data analytics for customer insight-driven design innovation in SMEs

Fast development of IT and ICT facilitate customers to post a large volume of their concerns and expectation online, which are widely accepted to be a valuable resource for product designers. However, it is found that only a small number of small and medium-sized enterprises (SMEs) have capabilities to leverage customer online insights for design innovation, which often demonstrate a significant share in national economies growth. To discover the beneath reasons regarding the barrier that prevent them to make effective utilization, in this study, as a concrete example, manufacturing SMEs in the South Wales and Greater Manchester industrial areas of the UK are focused and their potential motivations for using and knowledge of big data-based customer analytics are investigated. An exploratory survey was conducted in terms of the type of customer data they have, the storage approaches, the volume of customer data, etc. Next, a carefully devised exploratory study was undertaken to understand how SMEs perceive the relations between customer data and product design, how about their expectations from big customer data analytics and what really challenges SMEs to exploit the value of big customer data. Besides, a demonstration platform is developed to present SMEs an automatic process of analysing customer online reviews and the capacity on customer insights acquisition and strategic decision making. Finally, findings from two focus groups indicate the different managerial and technical considerations required for SMEs considering implementing big data and customer analytics. This study encourages SMEs to welcome big customer data and suggests that a cloud-based approach may be the most appropriate way of giving access to big data analytics techniques.     

The role of social media in the engagement and information processes of social CRM

This study furthers investigation into exactly how Social CRM (S-CRM) is different from traditional CRM, and models the interrelationships between its capabilities. It is underpinned in dynamic capabilities theory, to explain how social media, as a resource all organizations use, can lead to differing performance outcomes. It is underpinned in seminal research into traditional CRM, but which does not cater for the disruptive nature of social media. We outline how S-CRM is a second-order dynamic capability consistng of a set of first-order integrative dynamic capabiliies that, when properly interrelated, lead to performance outcomes. We particularly model the role of S-CRM front- and back-office technology capabilities, customer engagement initiatives, and social information processes in driving customer relationship performance. Findings show that S-CRM is different from traditional CRM in a range of ways in the front- and back-offices, and provide a framework for researcher and managers in information systems and marketing to operate at strategic and tactical levels within S-CRM, while being congisant of both.     

Sustainable career development for R&D professionals: Applying a career development system in Basque country

The goal of this study is to measure the effectiveness of a career development system implemented at a research and technology organization at satisfying the context requirements of a decree issued by the Basque Country government. Through in-depth surveying of 80 R&D professionals over the five years, the authors aimed to determine whether a career development system, when it is linked to context requirements and researchers’ contributions, could offer researchers feedback about their career aims and increase their job satisfaction. During the five years of the study, the researchers’ capacity to meet career requirements improved by 20%, and job satisfaction, although it declined at first, increased substantially in the last two years, reaching a historic high for the employee satisfaction survey.     

付费有声书知识服务满意度研究——以“樊登读书”为例

【目的/意义】知识付费带动了付费有声书的兴起与发展,有声书知识服务成为一种新的知识服务模式。对有声书知识服务用户满意度的研究有助于有声书平台提升用户服务,促进有声书市场的健康发展。【方法/过程】本文以有声书平台——“樊登读书”为研究对象,基于用户评论、用户访谈与文献调研构建了评价付费有声书知识服务用户满意度的指标体系,并结合问卷调查与访谈对“樊登读书”当前的用户满意度展开具体分析。【结果/结论】丰富了付费有声书领域的学术研究,从满意度评价角度入手,给出改进当前付费有声书平台知识服务的建议。内容与知识效用是付费有声书平台的核心竞争优势与用户吸引点,服务与价格是制约用户满意度的重要维度。付费有声书知识服务可以从赋能用户、优化功能、促进社交、丰富内容与灵活定价等方面提高用户满意度。     

试论CRM的实施与评价

面对CRM的巨大产业,企业决策者们心之向往。针对实施CRM的风险及失误,本文提出了实施CRM的原则、策略、步骤及评价,以辅助企业顺利实施CRM,以达到成功实施CRM的目标。     

Acculturation and academic achievement of rural to urban migrant youth: The role of school satisfaction and family closeness

China's 'tidal wave' of rural to urban migration has had a tremendous impact on the educational outcomes of its children. It remains unexplored how and when do migrant children’s experience of acculturation following arrival in the place of settlement influence their academic achievement. This study used a stratified cross-sectional sample of 2412 Chinese migrant children and adolescents aged 10–18 (Mean = 14, 45 % female) to investigate the role of school satisfaction and family closeness in the relationship between acculturation patterns and academic achievement. Acculturation patterns are derived from the bidimensional model proposed by Berry (2005). The results indicated that integration had a positive association with concurrent academic achievement. School satisfaction was a mediator between integration and academic achievement. Furthermore, the full mediation of school satisfaction was only supported when there was a high level of family closeness. Findings from this study underline the usefulness of the bi-dimensional model in understanding the individual differences in academic achievement and suggest greater attention to the cultural variations in interpersonal functioning at the family and school context.