图书馆人力资源培训需求研究

本文从图书馆内部人力资源开发的角度出发,通过对图书馆人力资源培训的内涵、意义、动机进行分析,提出了图书馆人力资源培训需求分析的方法与过程.参考文献5.     

消费者序列购买影响因素及路径选择研究

消费者经常会依照一定的顺序从同一企业购买多种产品,这种购买顺序反映了消费者的购买路径.这种现象也为企业提供了销售多种产品的有利的机会.本文通过对影响消费者序列购买路径因素进行识别.建立购买效用模型,从而对消费者序列购买路径进行预测.期望能够帮助企业将有限的营销资源分配给那些最可能为企业带来利润的消费者,同时帮助消费者更加理性地进行决策.     

社会主义新农村建设中农民愿望和诉求调查报告——以天津市文明生态村为例

在推进社会主义新农村建设大背景下,本文通过问卷调查,对天津市11个涉农区县的104个文明生态村农民的愿望和诉求进行了调查.结果显示:目前文明生态村农民的各项生活状况指标均高于全市农村平均水平.他们切实感受到了建设带来的变化,对文明生态村建设整体满意度很高.同时,加大农村社会保障体系建设成为农民最大的诉求.     

Web 2.0环境下的客户关系管理

Web2．0时代为客户关系管理CRM带来了新的发展空间,软件即服务、按需服务模式的流行更加速了CRM的发展,不同行业、不同规模的企业在实施CRM时有了更多的选择方案。在介绍Web2．0特点的基础上,阐述了其对CRM的重要性,详细说明了按需服务CRM的特征,并给出了四种最流行的企业CRM解决方案的选择模式,分析了各自的优势和劣势,为企业的CRM选型提供了参考;同时还指出了当前CRM面临的挑战,为CRM的发展提供了借鉴。     

信息市场的需求分析与思考

本文通过对影响信息需求的几种因素的分析,揭示目前我国信息市场存在的一些问题,并进行了粗浅的探讨。     

The role of facial attractiveness in tennis TV-viewership

Social sciences, anthropology, psychology, and economics researchers have shown various effects of physical attractiveness. In this study, the authors analyze 622 live tennis matches from 66 Grand Slam tournaments between 2000 and 2016, examining the relationship between facial attractiveness, measured by tennis players’ facial symmetry, and TV-viewership. Results indicate that facial symmetry plays a positive role for female matches while there is no significant effect for male matches. The effect persists in several subsample regressions and robustness checks. The findings have important implications for managers in the field of sports. While public broadcasters have a public service function and therefore should be careful in exploiting consumer biases to avoid reinforcing non-sports taste-based discrimination types. Commercial broadcasters and media institutions with solely profit-maximizing objectives will likely exploit consumer biases.     

Analyzing repeat consumption of identical cultural goods: some exploratory evidence from moviegoing

This study offers a preliminary exploration of repeat consumption of identical cultural goods, specifically moviegoing. The term ‘identical’ in this study refers to cases where, for example, individuals view the same film at a movie theater, in a short time interval, on more than one occasion i.e. experiencing the cultural good in precisely the same format. It is not meant to embrace the case of individuals who, for example, view a particular film at a movie theater and then see it some time later in another format, such as via a DVD player. The repeat viewing phenomenon is discussed and then considered empirically. Films aimed predominantly at children attract the highest number of repeat views, while those aimed at an older audience attract significantly fewer repeat views. The profile of repeat viewers of the 10 films which attracted the greatest number of repeat viewers was subject to more detailed scrutiny. In general, repeat viewers tend to be younger but the gender balance differs markedly according to film content. An earlier version of this article was presented at the 3rd European Workshop on Applied Cultural Economics, University of Oviedo in Aviles, Spain 14–16 June 2007 and the 9th International Conference on Arts and Cultural Management (AIMAC), Fundación Universidad Empresa (ADEIT), Valencia, Spain 8–11 July 2007. We are grateful for comments received and the usual caveat applies.     

中国耕地需求量的多目标预测与分析

耕地资源不仅是粮食生产的重要保证、经济发展的空间储备，同时也是保障农民生活稳定和国家生态安全的物质基础。人多地少是我国的基本国情。随着工业化和城镇化的快速发展，人地矛盾不断加剧，耕地短缺的问题还将进一步凸现。科学预测我国的耕地需求，并制定有效政策保障一定数量耕地，对促进我国社会经济发展非常重要。从耕地保护的政策出发， 本文在深入探讨耕地需求量预测原则、 方法的基础上， 采用多目标的预测方法， 对2010年、 2020年的中国耕地需求量进行了预测和分析， 可为新一轮全国土地利用总体规划编制提供参考依据。     

企业投入要素和产品产量的优化组合研究

企业投入要素及产品产量优化组合决策是企业决策的重要组成部分。本文通过对企业产品的需求量和投入要素的最优组合分析,得出了投入要素的最优组合条件;并通过实例对建立产品产量的最优组合数学模型进行了探讨。     

需求导向下我国西北地区体育公共服务供给困境及实施路径研究

体育公共服务的供需关系是一个框架内的对立统一,供需导向各有侧重点。本文通过供给导向和需求导向2个维度,以甘肃省数据分析为例,研究我国西北地区体育公共服务供需状况,分析供给导向下的体育公共服务存在的问题及困境,分析问题原因,调整体育公共服务供给结构,建立以需求导向的体育公共服务实施路径,促使体育公共服务实现动态供需平衡。