Western and Eastern culture differences in commercial field

The communication of people partially is the communication of cultures. Culture has a direct effect on international commercial activities in all aspects. Different conceptions about time, space, equality, law and the like, lead people to deal with things in different ways. So to know cultures of the counterpart is to facil-itate our enterprises so as to have a smooth and successful communication in commercial activity.     

关注学生的心理健康

随着社会的不断发展和进步，独生子女的教育问题也显得越来越重要．学校片面追求升学率以及家长对孩子的过高期望，导致了青少年产生各种各样的心理问题．作为教师如何让学生的心理健康得到充分发展呢？①创设民主、平等的教学环境；②调控自身的情绪智力；③制定不同层次的目标，满足不同学生的心理需求．并且实行赏识教育，让学生的身心得到健康发展．     

Shrinking selves in synthetic sites: On personhood in a Walt Disney World

In this essay we show how certain tendencies of theself are enhanced and hindered by technologicallyorganized places. We coordinate a cognitive andbehavioral technology for the control of personalidentity with the technologically totalizedenvironments that we call synthetic sites. Weproceed by describing Mihaly Csikszentmihalyi'sstrategy for intensifying experience and organizingthe self. Walt Disney World is then considered as theexample, par excellence, of a synthetic sitethat promotes ordered experience via self-shrinkage. Finally, we reflect briefly on problems andpossibilities of human life lived in a world that canbe described with increasing accuracy as anarchipelago of synthetic sites.     

工作关联性、朋友网络范围、网络地位与工作意义——有调节的中介模型

对于工作意义形成机制的研究已从员工个体特征(动机、信念等因素)转向了社会关系视角,关注于企业中同事、领导、朋友对员工工作意义的影响。然而,基于社会学"组织现场理论"的分析发现:建立在客观的工作联系基础上的人际关系才能有效地影响员工工作意义感知。据此建立起"工作关联性、朋友网络范围、网络地位与工作意义"间有调节的中介模型关系,利用社会网络分析技术及相关量表进行了问卷调查,经过统计分析发现:工作关联性正向影响朋友网络范围,朋友网络范围正向影响工作意义,但是朋友网络地位调节了朋友网络范围与工作意义间正向关系的强度——朋友网络地位越高(即员工与较高层级成员间人际关系越紧密)则朋友网络范围对工作意义的影响越弱。实践启示是:企业应通过员工之间横向工作间的紧密联系来提高员工的工作意义感,而不是企业文化宣贯、领导、全员范围内的大型集体活动。     

Editor's choice 2008: Selected online learning resources

This article is an annual compilation of useful resources that pertain to the field of online learning and uses of the Internet for instructional delivery. Updates were made to this list since last year's publishing. Resources are organized into several categories, including texts, journals, and Web sites.     

对应分析法对差异性网站评价的比较研究

本文引入对应分析法，分别对30个中国新闻类媒体网站和中国大学网站定量地进行评测和分析，并且将评测结果进行对比分析，对对应分析的适用性和优缺点进行研究，得出了有价值的结论，以期促进我国网站建设和网络信息资源的规划和构建。     

iSpy: seeing what students really do online

Numerous studies have shown that college students use computers, the internet, and social networking websites (SNS) at high rates; however, all of these studies have relied on self-report measures of technology use. Research in other areas of human behavior has shown that self-report measures are considerably inaccurate when compared to actual behaviors. This study produces more effective estimates of the time that college students spend on computer and internet activities by using logging software to collect data on actual use. A sample of 45 students installed a computer monitor for two months. The results show that social networking was the most popular computer activity, with Facebook being the most popular SNS. Furthermore, the results also suggest that students may be able to somewhat regulate their computer use in ways that could benefit them academically. For instance, students spent significantly more time using the university's learning management system when classes were in session and less time watching videos. Although there are some limitations of monitoring computer usage, such monitoring is an effective method of evaluating frequency of use.     

The Suitability of Web Analytics Key Performance Indicators in the Academic Library Environment

As the demand for library assessment grows, academic libraries are becoming more interested in Web analytics. Data are automatically gathered and provide information about a wide variety of online interactions. Libraries have long used simple counts such as visits and page views, but have more recently begun to choose strategic benchmarks, also known as key performance indicators (KPIs). Many common KPIs were created for commercial websites and are challenging to adapt for libraries. However, the underlying concepts are sufficiently valuable that libraries should explore their use. By evaluating the validity of web metrics, libraries can further the development of standards and benchmarks to support future investigations. This article discusses how commercial web metrics might be adapted for use in academic libraries. First, the limitations of web analytics are presented. Major key performance indicators used in the commercial sector are reviewed in the academic library context. Finally, the article discusses how the various indicators might support specific library website goals and decisions and uses local data to illustrate one example case. As libraries choose web analytic methods, they should deliberately evaluate their validity. Over time, this will slowly build the profession's ability to use web analytics more effectively for library assessment.