New Media/Internet Research Topics of the Association of Internet Researchers

This study summarizes prior reviews of new media and Internet research, and the growth of the term Internet in academic publications and online newsgroups. It then uses semantic network analysis to summarize the interests and concepts of an interdisciplinary group of Internet researchers, as represented by session titles and paper titles and abstracts from the 2003 and 2004 Association of Internet Researchers conferences. In both years, the most frequent words appearing in the paper abstracts included Internet, online, community, social, technology, and research. The 2003 papers emphasized topics such as the social analysis/research of online/Internet communication, community, and information, with particular coverage of access, individuals, groups, digital media, culture; role and process in e-organizations; and world development. The 2004 papers emphasized topics such as access; news and social issues; the role of individuals in communities; user-based studies; usage data; and blogs, women, and search policy, among others.     

“互联网+”环境下大学生网络信息消费影响因素的实证研究

[目的/意义]为探究互联网+环境下大学生网络信息消费的影响因素,[方法/过程]通过对国内外研究现状以及互联网发展现状的了解,探讨分析了大学生网络信息消费的内涵、大学生网络信息消费的现状以及互联网+对大学生网络信息消费的影响,并采取实证研究的方式,运用SPSS软件对调查问卷所得数据进行信度分析、效度分析、相关性分析和主成分分析,[结果/结论]得出大学生网络信息消费的主要影响因素,并针对大学生网络信息消费当前存在的问题给出优化对策。     

An information push-delivery system design for personal information service on the Internet

As Web-related techniques and equipment grow, the Internet has become popular as a major channel for providing a wide variety of information. However, users face the serious problem of information overload when acquiring increasing amounts of information from the Internet. This problem is one of the most important issues in providing information services to meet users’ requirements in an electronic commerce environment. In this paper, we propose an information push-delivery system, which applies fuzzy information retrieval and fuzzy similarity measurement to avoid the information overload problem. This proposed system is helpful for users to acquire suitable information from the Internet. An empirical investigation of the proposed system is implemented in this study. The results show that the degree of satisfaction for the received information for all participants was as high as 71%, indicating that the proposed system can effectively provide correct and interesting information for users.     

基于ASP的动态网站的设计与实现

本文以一具体的高校动态网站的规划与建设为例,运用ASP编程技术和Microsoft Access2003数据库技术,以Windows 2000 Server or windows 2000 Advanced Server为运行平台,介绍了高校动态网站在日常管理工作中所发挥的巨大作用。包括学院信息自动发布系统,院系管理系统,学生成绩管理系统,电子公告板系统,用户注册模块,用户调查系统。本文针对当前多数高校的校园网建设,提出了加强"动态交互能力"以提高网站的应用效率的新思路。     

Neutralization theory and online software piracy: An empirical analysis

Accompanying the explosive growth of information technology is the increasing frequency of antisocial and criminal behavior on the Internet. Online software piracy is one such behavior, and this study approaches the phenomenon through the theoretical framework of neutralization theory. The suitability and applicability of nine techniques of neutralization in determining the act is tested via logistic regression analyses on cross-sectional data collected from a sample of university students in the United States. Generally speaking, neutralization was found to be weakly related to experience with online software piracy; other elements which appear more salient are suggested and discussed in conclusion.     

基于IAP框架的我国动漫游戏产业三维推动模式研究

基于帕森斯AGIL模型和经典的SCP分析范式,设定相关假设,探索性地构建了IAP(Institution-Ability-Performance)的分析框架。在此框架下,提出了我国动漫游戏产业发展的三维推动模式,并具体分析了各维度的运作机理,包括：双向产业链发展：以品牌授权和知识产权质押为核心的经济推动;新平台应用：以数字技术应用为引导的技术推动;社会网络效应：以“生产者——消费者——研究者”社会网络为基础的社会推动。在以上分析的基础上,进一步探讨了三维推动模式的实现机制。     

网络"虚拟世界"质疑

从计算机网络的硬件的制造和软件的创制,到网络的运行与信息传播活动,最后再到网络的终端,不仅凝聚着人类的智慧,标志着现代科学技术的最新发展,而且整个过程的主体是具有社会属性的、现实的、具体的人。计算机网络在创造新的传播交流平台的同时,还深深地影响到网络终端主体的心理状态、思想观念和实际行为。因此,计算机网络不是一个虚拟的世界,而是现实社会的有机构成部分。     

五羊-本田市场营销策略的博弈分析及启示

针对五羊-本田市场营销策略的现状:高品质、高成本、高价格、低利润、市场萎缩,以价格作为切入点,用博弈论中不完全信息静态博弈、不完全信息动态博弈的方法浅析其营销策略的有效性,并得出五羊-本田市场营销策略不妥的结论及对企业在制定营销策略中的启示。     

大学生利用互联网资源进行英语自主学习状况调查研究

文章以问卷调查方式,分析大学生在课外利用互联网资源进行自主学习的状况。调查显示：大学生对利用网络资源进行英语学习认同度较高,但对其有效利用率较低,自主性较低,缺乏足够的自主学习能力,英语实践性和专业性运用能力有待提高。