Building bridges across fields,universities, and countries: Successfully funding communication research through interdisciplinary collaboration

Even though there are few directorates explicitly dedicated to communication research at places like the National Science Foundation, there are significant opportunities for funding of interdisciplinary research on "communication problems." This article informally shares some principles, rules of thumb, and ideas about funding communication technology research projects, though it applies to other areas as well. The article draws on the experience of the communication technology research experience at the international, cross-university, and interdisciplinary network of Media Interface and Network Design (M.I.N.D.) Labs.     

To Hope or to Know: Coping with Uncertainty and Ambivalence in Women's Magazine Breast Cancer Articles

Breast cancer is one of the most feared diseases in contemporary Western society. Popular women's magazines are important sources of information about and orientation to the disease. The current study applies problematic integration theory in an interpretive analysis of all breast cancer articles appearing in five top-circulating women's magazines between 1997 and 2002. In so doing, the study illuminates two major challenges (uncertainty and ambivalence) and several imperfect approaches to coping constructed in this discourse (simplification, information-seeking/provision, affect management, trusting intuition, sustaining hope, and metaphoric reframing). These results have several clear and important practical implications and highlight a major and largely untried direction for future research.     

Crafting the Apology: Japanese Apologies to South Korea in 1990

This rhetorical study of Japanese government apologies made in 1990 to the President of South Korea considers national apology as part of a process, rather than as standalone and rhetor-driven text. These apologies demonstrate the interactional and intersubjective nature of national discourse, revealing perhaps surprisingly the role of the recipient and audience in the construction— indeed “co-construction”—of the apology. The role of the media is particularly important in this process.     

Exploring “STEM-Readiness” in Public Libraries

Abstract

Many public libraries are offering Science, Technology, Engineering, and Mathematics (STEM) programing to their patrons. Using data from a national survey of public library professionals, the current study examined the growing STEM movement by measuring “STEM-readiness” and through the lens of Diffusion of Innovations Theory. Results indicate that most libraries are ready to implement STEM programing. Characteristics of STEM-ready libraries included serving more patrons, having more space, and engaging more often with STEM programing. Such findings suggest that public libraries that have access to resources are more likely to be STEM-ready; whereas, those with fewer resources may need additional support.     

Using Performance to Learn How to Balance Reporting with Compassion

In this study we examine performance as an approach to train journalists in order to alleviate negative public perceptions of media victimization and to identify behaviors more conducive to effective, but compassionate reporting. After an overview of literature related to public perceptions of media victimization and the potential of applied performance, we describe a collaborative partnership between an advanced journalism seminar exploring media victimization and an introductory performance studies course. We conclude by sharing implications and suggestions for using performance to train journalists covering tragic events.     

Discursive Struggles in Families Formed through Visible Adoption: An Exploration of Dialectical Unity

This study is the first to provide best practices exclusively for communication about crises that involve issues of culture, ethnicity, and/or race from expert crisis managers' perspectives. Using complexity theory as a framework, this study provides an in-depth, theoretically grounded understanding of managing issues and crises involving culture, ethnicity and/or race through the experiences of 34 senior crisis communicators. Complex insider perspectives suggest that responsibility for crisis management must move beyond any managerial bias to become more organic, normative, inclusive, and community spirited. First, issues and crises involving culture, ethnicity, and/or race are defined, laying a foundation for future theory development on ways these issues can become or exacerbate crises. Second, research participants’ stories coalesce to produce best practices and a useful decision-making framework for practical application in organizations.     

Engagement as Co-Generative Theorizing

To meet current and ever shifting problems people continually need new and better ways to attend to, talk about, and respond in the world. All communities can have an impoverished language for talking about human interaction and making decisions in times of fundamental and rapid change. Three current impoverishments are discussed. Engaged scholarship using co-generative theorizing can initiate productive conversations enriching the languages of both scholarly and everyday life communities.     

Accommodating Translational Research

This is an article in a series illustrating the way scholars in communication have pursued translating their research into practice. The translational nature of communication accommodation theory and examples of its application are the focus of this contribution.     

CDC's Use of Social Media and Humor in a Risk Campaign—“Preparedness 101: Zombie Apocalypse”

This is a multiple methods study that highlights the tension between awareness- and behavioral-based campaign successes, particularly when communicating using social media and pop-culture-referencing humor. To illustrate, it examines the Centers for Disease Control and Prevention's (CDC) “zombie apocalypse” all-disaster-preparedness campaign. An interview with a CDC campaign manager, campaign document analysis, and a 2 (information form: social vs. traditional media) × 2 (message strategy: humorous vs. non-humorous) experiment uncovers benefits and pitfalls of using social media and humorous messaging for risk communication. Findings show social media can quickly spread information to new publics for minimal costs; however, experiment participants who received the humorous (i.e., zombie) risk message reported significantly weaker intentions to take protective actions in comparison to those who received the traditional, non-humorous risk message.