Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.     

期刊网站页面自适应分析及重构

基于响应式网页设计的理念、特点,对比分析传统期刊网站与响应式网页设计的价值特性,以“用户为中心”对期刊网站在个人电脑和不同移动设备平台上的文字、图片及控件等信息进行自适应分析及重构设计,为期刊用户在移动设备上访问期刊网站提供新的解决方案和参考,对于期刊网站的建设具有较好的实践意义和指导意义。     

Microsoft Agent技术在Authorware中的应用

Authorware是目前最为常用和最受欢迎的多媒体及课件制作软件之一,将Microsoft Agent技术应用到Authorware,能够改变作品界面单调及交互方式枯燥无味等问题,使作品更具人性魅力.     

A novel method for mobile robot simultaneous localization and mapping

INTRODUCTION A key prerequisite for a truly autonomous robot is that it can simultaneously localize itself and accu-rately map its surroundings (Kortenkamp et al., 1998), which is known as Simultaneous Localization and Mapping (SLAM), which, when phrased as a state estimation problem, involves a variable number of dimensions. Murphy and Russell (2001) adopted Rao-Blackwellized particle filters (RBPFs) as an effective way for representing alternative hypotheses on robot paths and ass…     

Pedagogical and technological augmentation of mobile learning for young children interactive learning environments

The ubiquity and educational potential of mobile applications are well acknowledged. This paper proposes six theory-based, pedagogical strategies to guide interaction design of mobile apps for young children. Also, to augment the capabilities of mobile devices, we used a humanoid robot integrated with a smartphone and developed an English-learning app that applied the design strategies to this environment. Our observations of children's one-on-one use support the promise of the strategies and the combined use of robots and mobile devices to be a viable option to help optimize mobile learning.     

Agent在网络教学中的应用

随着Internet和多媒体技术的发展，网络教学逐渐兴起。Agent作为一种软件代理工具，在网络教学智能化方面可发挥更灵活、更多样化的作用。     

信息过滤Agent的WWW文档分析实现

介绍信息过滤与Agent的概念，讨论信息过滤中获取WWW档、汉字自动分词和机器生成等问题，并描述用Java实现信息过滤Agent中上述功能的过程．     

Agent中的仿生技术综述

仿生是模拟生物的合理性行为，从而提高计算机对某些复杂问题求解的效率．仿生技术为Agent的研究提供了好的思路，越来越多的仿生技术被应用到Agcnt中．文章对智能Agent、移动Agent和多Agent系统中的仿生技术进行了综述，从仿人类、仿动物和仿生物机体3个方面展开讨论，提出结合几种动物或人类的合理行为构造更优化的多Agent系统将是Agent中仿生技术应用的重点和发展趋向．     

指尖流转的文学新宠--手机文学

手机文学亦称“短信文学”或“拇指文学”,是创作者为手机量身定做、给手机用户提供可阅读文本的文学样式。受手机平台的限制,手机文学作品篇幅短小。手机文学具有语言精炼含蓄、内蕴深厚、哲理性强的特点。它的出现,大大拓宽了文学的表现对象,也给更多的文学青年开辟出一块新的发表园地。     

Multimedia augmented m-learning: Issues,trends and open challenges

The advancement in mobile technology and the introduction of cloud computing systems enable the use of educational materials on mobile devices for a location- and time-agnostic learning process. These educational materials are delivered in the form of data and compute-intensive multimedia-enabled learning objects. Given these constraints, the desired objective of mobile learning (m-learning) may not be achieved. Accordingly, a number of m-learning systems are being developed by the industry and academia to transform society into a pervasive educational institute. However, no guideline on the technical issues concerning the m-learning environment is available. In this study, we present a taxonomy of such technical issues that can impede the life cycle of multimedia-enabled m-learning applications. The taxonomy is devised based on the issues related to mobile device heterogeneity, network performance, content heterogeneity, content delivery, and user expectation. These issues are discussed, along with their causes and measures, to achieve solutions. Furthermore, we identify several trending areas through which the adaptability and acceptability of multimedia-enabled m-learning platforms can be increased. Finally, we discuss open challenges, such as low complexity encoding, data dependency, measurement and modeling, interoperability, and security as future research directions.