Reasons for Student Engagement in Extra-Class Communication

This study extends instructional communication research on extra-class communication (ECC) by presenting an integrative analysis comparing the explanatory utility of student- and instructor-oriented reasons for student engagement in frequent ECC. Results from 495 college students suggested that student-oriented reasons, specifically the relational and functional student motives, were the only significant, positive predictors of students’ perceptions of frequent ECC engagement. Other student motives (excuse making, participation, sycophancy) and perceptions of instructor approachability did not significantly predict perceived frequency of ECC engagement.     

It’s More Than Self-Presentation: MUM Effects Can Reflect Private Discomfort and Concern for the Recipient

Is the reluctance to share bad news (i.e., the MUM effect) motivated more by a public display or private concern, and does it benefit mainly the messenger or the recipient? An experiment (N = 309) that crossed good/bad news with three communication channels (face-to-face, text messaging, e-mail) revealed that messenger reluctance was greatest under conditions of bad news and did not vary based on the channel through which the recipient contacted the messenger. In contrast with earlier work, this MUM effect was more consistent with a private fear of distressing the recipient. Theoretical implications and limitations are discussed.     

民国时期中美图书馆交流史序说:研究综述、理论基础与历史分期

民国时期的中美图书馆交流史不仅是理解中国图书馆与图书馆学缘起的重要议题,在回应图书馆领域史学研究的“双重困境”方面,也具有其特殊的价值。梳理民国时期中美图书馆交流史的相关文献和研究主题发现,本课题难点在于庞杂的线索、社群与诸多政治、经济因素的介入等。由此,本研究吸收“世界体系理论”“书籍交流圈”等跨学科的思想和方法,提出一个由宏观、中观和微观三个层次组成的理论视角,并阐述这一理论视角如何转化为具体的研究方法,以提高学界对民国时期中美图书馆交流史研究的整体理解和把控能力。研究发现,“专业交往”到“文化外交”的视角渐变是民国时期中美图书馆交流的核心轴线,以此可以将这段历史分为四个时期,帮助我们把握不同时期的交往脉络、主要成就和基本特点。表1。参考文献73。     

Family Communication Patterns as Predictors of Organizational Dissent: A Replication Study

This study replicated a previous research project addressing connections between family-of-origin communication and organizational dissent expression. We predicted that family communication patterns (FCPs), specifically conversation and conformity orientations, would predict upward, lateral, and displaced dissent. As in the original study, significant findings emerged for upward dissent and conformity orientation. This replication study indicated family type as an inconsistent predictor of expressed dissent. Contrary to the original study, we found no evidence to support a connection between pluralistic family types and upward dissent. Finally, as an extension of the original study we analyzed effects of FCPs on displaced dissent, finding an inverse association with conversation orientation. Implications for future research are discussed.     

“I thought I’d have more trouble with white people!”: Exploring racial microaggressions between West African immigrants and African Americans

Racial tensions continue in 21st-century United States through the communication of racial microaggressions. We are interested in the communication of racial microaggressions directed towards West African immigrants by people with whom they expected to be allied, African Americans. Sixteen people who identified as West African immigrants were interviewed about communication struggles with African Americans in this qualitative, interpretive analysis. Owen’s thematic analysis was employed to analyze interview data. Results suggest the communicative impact of racial microaggressions on recipients is far-reaching and consequential. Narratives illustrate microaggressive communication occurs daily through invalidating, dismissive lines of questioning as well as targeted name calling and pejorative dialogue.     

问题与策略:我国省级综合档案馆微信公众号移动服务研究

由于具有互动营销功能,微信可作为档案移动服务平台建设的重要选择之一.本文以《档案移动服务平台建设指南》为依据,采用网络调查法调查了我国省级综合档案馆微信公众号开展档案查询、档案展厅、档案资讯、互动交流等移动服务的现状,在此基础上分析了其中存在的问题,并以部分优秀微信公众号和移动服务平台为例提出了相应的优化策略.     

全球化语境下中印媒体对社会冲突的再现之比较——一个传播政治经济学角度的分析

本研究在全球政经大变革的背景下,选择以中国和印度两个第三世界国家对社会冲突的媒体再现为例,结合内容分析和话语分析的方法,考察在不同的媒介体制下,政治制度和市场驱动如何错综复杂地影响媒介产制和媒介内容。     

大众媒体与共同知识的建构

大众传播不仅具有传播、传承知识的功能,以大众媒体为载体的内容传播本身还是建构知识的过程。本文以此为基本视角,以《北京晚报》和《新京报》关于《北京媒体公信力调查报告》的抽样样本是否具有代表性的争论为案例,解析媒体传播知识的同时也是建构知识的过程,认为知识传播本身可能导致建构某种偏见为知识本身。同时,本文还对描述性研究的抽样原理进行了必要的解释。     

法兰克福书展中国主宾国活动报道效果分析

本文分析了20家西方主流媒体关于2009法兰克福书展中国主宾国活动的报道,认为这些媒体对中国文化的报道基本保持了客观和平衡;但在将文化议题政治化或者涉及政治议题时,这些媒体的二次编码以及国内网络意见的不对称传播,形成对中国不利的传播效果。有鉴于此,我方传播者应从共同经验出发,提升对外文化传播能力。     

Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.