文本歧义的理解机制及读者的选择原则

借鉴认知语言学、语用学等方面的理论研究成果,讨论文本歧义的理解机制及读者进行意义选择时所遵循的原则。     

组织形象传播战略的信任导向

信任作为一种自觉行为，具有社会学和心理学的来源。过去的记忆是产生美誉度的心理基础，美誉度是形成信任的前提。但美誉度不是信任，而仅是一种态度。要将这种态度转变为行动——信任，组织形象传播战略就必须以信任为导向。组织形象传播战略在实施过程中可按时间维度分为前、中、后三个阶段或策略，分别把吸引公众注意、增加熟悉度、满足公众需求作为阶段性重点。     

基于WEB与PLC的远程电力监控系统的设计与实现

嵌入式W eb服务器的实现使得用户可以通过浏览器对系统进行监控、管理,也为用户提供丰富、直观的数据表现形式;可编程序控制器(PLC)由于具有程序设计灵活方便、通用性好、抗干扰能力强、可靠性高、能在恶劣的工作环境长期工作等特点,成为工业自动化领域中发展极其迅速的通用控制装置;本文综合嵌入式W eb服务器和PLC的优点,设计一套高性能的远程电力监控系统。     

A novel method for mobile robot simultaneous localization and mapping

INTRODUCTION A key prerequisite for a truly autonomous robot is that it can simultaneously localize itself and accu-rately map its surroundings (Kortenkamp et al., 1998), which is known as Simultaneous Localization and Mapping (SLAM), which, when phrased as a state estimation problem, involves a variable number of dimensions. Murphy and Russell (2001) adopted Rao-Blackwellized particle filters (RBPFs) as an effective way for representing alternative hypotheses on robot paths and ass…     

少数民族心理状态对西部开发的影响

少数民族心理研究对西部大开发有着重要的意义。少数民族心理对西部大开发进程有着促进与阻碍双重作用,其消极心理因素严重阻碍着大开发的顺利进行。应该发展教育,逐渐改变观念,激发人们内动力,加强东西部之间的人材交流。     

话语分析:如何为媒介社会语言实践提供说明?--兼评《话语与社会变迁》的传播学意义

当代英国语言学家诺曼?费尔克拉夫是西方传播学中批判的话语分析学派的著名代表人。他通过自己的著述和教学活动，为当代媒介等社会语言实践提供了独特的分析视角。本文侧重于他的《话语与社会变迁》的传播学意义的问题，讨论话语分析与媒介话语实践之间的关系。     

媒介集团化的喜悦与尴尬

媒介集团化被认为是我国媒介走向世界的重要措施，但媒介集团化应该是市场经济的产物，还是行政命令的结果，并没有取得共识。违背新闻传播媒介自身发展规律的集团化过程遭遇了预料之外的尴尬。集团化以后的媒介社会性质和社会地位应该怎样确定，如何尽快掌握世界传播市场一体化背景下的媒介集团运行规律、规则和各种惯例，成为媒介集团化能否加速进行的重要问题。     

Pedagogical and technological augmentation of mobile learning for young children interactive learning environments

The ubiquity and educational potential of mobile applications are well acknowledged. This paper proposes six theory-based, pedagogical strategies to guide interaction design of mobile apps for young children. Also, to augment the capabilities of mobile devices, we used a humanoid robot integrated with a smartphone and developed an English-learning app that applied the design strategies to this environment. Our observations of children's one-on-one use support the promise of the strategies and the combined use of robots and mobile devices to be a viable option to help optimize mobile learning.     

实践社区核心成员大五人格特征及其与沟通技能的关系

文章采用修订的大五人格问卷和自编的沟通技能问卷,对宁夏8家企事业单位中15家实践社区的核心成员进行了调查,结果表明:大五人格问卷和沟通技能问卷信度和效度良好;实践社区核心成员一般拥有敏感的、外向的、温和的、开拓性、高利他性、灵活性等人格特质;核心成员的沟通技能在年龄、职位、文化程度、单位性质等变量上均有不同程度的显著性差异;大五人格特质与沟通技能之间存在密切的关系,五个因素中的社交性、开放性和利他性对沟通技能水平具有较大的影响。     

Exploring Division-I Student-Athletes’ Memorable Messages From Their Anticipatory Socialization

This study explored the socialization of 118 Division-I student-athletes via the topics of memorable messages that they received prior to their arrival on campus. Ten topics were identified (i.e., desirable attitudes, hard work, physical skill or ability, opportunities, pride, inclusion, challenges, athletes as symbols, the importance of education, and the duration of college athletics) using first cycle coding and were subsequently categorized as either addressing the characteristics or experiences of collegiate student-athletes using second cycle coding. These findings continue to demonstrate that characteristics and experiences associated with roles are prevalent within athletes’ memorable messages but also highlight the inherent ambiguity and the contradictions regarding how to use these messages and balance the dual roles of being a student-athlete. This study provides a novel communicative lens for understanding athlete socialization but underscores the need to recognize receivers’ processing and application of memorable messages.