高校教材巡展,路在何方

相关分析指出,高校教材存量市场不断扩大,品种逐年增加,供给过剩与需求旺盛并存。在数字化时代激烈的市场竞争中,高校教材巡展这一成熟的营销手段暴露出一些弊端,本文结合笔者多年参与教材推广的经验,总结高校教材巡展面临的四大主要问题,并提出五点对策。     

基于网络环境的集团财务信息管理系统研究

财务信息管理系统改变了财务信息的载体和信息存储的方式,加快了信息处理、披露和使用的及时性以及财务信息的共享性。本文是对集团财务信息管理系统的研究,从集团传统财务管理存在的弊端出发,通过集团的财务信息管理系统的目标、网络结构、系统功能设计和数据库的选取等方面进行了相关探讨。     

浅析企业网络营销渠道建设中存在的问题与对策

网络作为一种新兴的营销渠道,适应了现代传播手段和大众消费者的某些需求,也给企业带来了拓展市场的有利条件。企业从事网络营销,是利用网络营销特定的优势与功能开展的。随着网络营销的出现,网络营销成为企业进行市场开拓的重要渠道。目前在企业网络营销渠道建设中,面临一些值得关注的问题,应采取特定的策略来完成。本文结合营销理论对企业网络营销渠道建设存在的问题进行分析,并提出了企业建设网络渠道的建议。     

Effects of worked examples, example-problem, and problem-example pairs on novices’ learning

Research has demonstrated that instruction that relies more heavily on example study is more effective for novices’ learning than instruction consisting of problem solving. However, ‘a heavier reliance on example study’ has been implemented in different ways. For example, worked examples only (WE), example-problem pairs (WE-PS), or problem-example pairs (PS-WE) have been used. This study investigated the effectiveness of all three strategies compared to problem solving only (PS), using electrical circuits troubleshooting tasks; participants were secondary education students who were novices concerning those tasks. Based on prior research, it was hypothesized and confirmed that WE and WE-PS would lead to lower cognitive load during learning and higher learning outcomes than PS. In addition, the open questions of whether there would be any differences between WE and WE-PS, and whether there would be any differences between PS-WE and PS were explored. Results showed no differences between WE and WE-PS or between PS-WE and PS. This study can inform instructional designers on which example-based learning strategies to implement: it does not seem necessary to alternate example study and problem solving, but when doing so, example-problem pairs should be used rather than problem-example pairs.     

人力资本视野下的农民工发展问题

＂三农＂问题的核心是农民问题。农民工的产生、发展乃至终结将伴随着中国城市化和工业化的全过程。在阻碍农民工发展的制度坚冰难于一时消融,促进农民工发展的机制难于一步到位的情况下,通过人力资本投资,建立稳定的、有效运转的促进农民工发展与人力资本投资良性互动机制,提高农民工的文化素质和技能素质,提升他们的就业竞争力,是有效解决农民工问题,促进农民工发展的好办法。     

廊坊市节水农业发展存在的问题及对策研究

廊坊市属于农用水供给不足的地区且水资源分布不均,因此,大力发展节水农业,提高农用水资源的利用效率对于本地区农业的增产增收和农民收入及生活水平的提高具有极其重要的意义。通过对全市范围内节水农业的现状进行全面系统的分析,进而发现存在的问题并提出解决的方法,为政府的决策提供有价值的参考,最终达到促进该地区农业的可持续发展、农业产量和农民收入水平的双提高,保障当地的粮食生产安全的目的。     

我国上市公司资本结构动态调整的区域差异

选取深沪两地A股上市的725家企业2001—2009年的6525个数据为样本,采用动态调整模型对企业的资本结构进行实证分析。结果表明,金融发展水平、公司规模和成长性与资本结构正相关;而盈利能力和偿债能力与资本结构负相关;金融发展水平较高的省份,资本结构动态调整的速度相对快于发展水平较差的省份。     

Developing and Implementing a Behavior Policy for an Academic Library

A behavior policy provides guidelines for determining and managing unacceptable behavior. It protects library patrons and staff from abusive actions of others that undermine the purpose of the library. Development of a policy is facilitated by consulting staff, campus police and other officials, and by examining other libraries' policies and procedures.     

The Difficult Patron Situation

Summary

Problem/difficult patron incidents that occur in libraries are on the rise. Library administrators and library employees have attempted to decrease the number of incidents by providing staff training and formulating policies and rules to control the situation. The purpose of this article is to share the proactive steps that the Education and Behavioral Sciences Library, Penn State University Libraries, took to prevent or decrease the incidences of difficult patrons as the library prepares to relocate. The focus was on assisting the frontline staff members, who work on the reference desk, to acquire the competencies they need to provide consistent quality reference services to patrons, and to reduce incidences of unsatisfied, difficult, and problem patrons.     

多媒体教学设计原则在数字化学习中的实践

梅耶的多媒体学习研究是由基本假设、学习科学、教学科学和应用领域构成的严谨科学体系,是一门扎根于理论的循证科学,其最终落脚点在于指导教学实践,促进和优化教学。数字化学习是多媒体学习科学研究重要的实验场和应用领域,梅耶及其同事紧紧抓住数字化学习的内涵,提出了基于信息获取的接受学习、基于反应强化的训练学习和基于知识建构的引导发现学习三种层次递进的学习方式。在这三种数字化学习的实践中,多媒体原则、一致性原则、接近原则、人性化原则、分段原则和前训原则具有普遍适用性。而辅助性示例原则和训练原则则非常适用于以程序性知识为焦点的训练型数字化学习。在以问题解决为焦点的引导发现型学习中,游戏与仿真型学习和网络在线协作学习最能体现问题解决的本质。