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Patric R. Spence Deborah D. Sellnow-Richmond Timothy L. Sellnow Kenneth A. Lachlan 《Journal of Applied Communication Research》2016,44(3):199-215
Exemplification, or the use of highly emotional and arousing messages to elicit responses based on impression formation, has been shown to influence perceptions of events, individuals, and organizations. News coverage concerning the use of lean finely textured beef (LFTB) is one such example, and anecdotal evidence suggests that this coverage may have had a negative impact on public perception of the manufacturers producing LFTB. The current study examined the use of social media (specifically video-sharing sites) as a means of combating the negative effects of exemplars concerning LFTB. Respondents reported their perceptions of threat severity, susceptibility, behavioral intentions to avoid LFTB, and perceptions of organizational trust and reputation associated with the manufacturer. The findings are consistent with exemplification theory and indicate that message ordering can influence exemplification effects. Results are discussed in terms of implications for public relations and risk communication. 相似文献
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The Editor-In-Chief of The Internet and Higher Education compiles for the last issue of each year's volume resources that may be useful for researchers, teachers, administrators, or students who wish to locate information about the field of online learning and the uses of the Internet for instructional delivery. Over 200 resources are organized into several categories. 相似文献
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本文对专题学习网站的基本组成进行了分析,从结构化知识展示,进行交流、讨论、答疑的空间,网上自我评价系统等方面研究其共同性,并对共同性的问题提出了设计方法。 相似文献
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朱芸 《扬州大学学报(高教研究版)》2004,8(5):88-90
随着计算机和信息技术的迅猛发展,网络远程教学、多媒体课件等将成为英语教学的崭新手段。作为英语教师,应该充分利用互联网延伸、拓宽传统教室的外沿,将虚拟的网络世界与现实世界有机结合,为学生创设最佳学习环境,提供最佳学习机会。 相似文献
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赛事官方网站如何提高赛事吸引力——NBA官网和CBA官网比较研究 总被引:1,自引:0,他引:1
章浩 《广州体育学院学报》2008,28(5)
通过对NBA和CBA官方网站的比较,分析出NBA官网具备、而CBA官网不具备的特征和设置,其中包括比赛报道的写作模式、比赛预告的方法、各支球队主页的设置,以及赛事外延内容的报道等四个方面。这四个方面正是NBA联盟通过其官网有效提升其联赛吸引力及官网自身点击率的手段。这些手段并不需要显著增加人力和财力的投入便可以实现,故而对CBA及其他体育赛事的宣传推广均有很强的借鉴意义。 相似文献
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教育部部级查新工作站网站的调查与分析 总被引:3,自引:0,他引:3
调查教育部部级查新工作站网站的现状,分析其网站内容和功能方面的诸多问题,并借鉴国外科技信息咨询的先进经验,探讨查新工作站网站的意义和作用,提出建立统一管理的教育部查新咨询门户网站的发展构想以及对现有网站的改进对策。 相似文献
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论博客在图书馆领域的应用 总被引:16,自引:1,他引:15
本文在对博客概念及精神进行分析的基础上,介绍目前我国具有代表性的图书馆学专业博客网站,同时论述图书馆创建博客网站的可行性,阐明了博客在图书馆领域中的应用. 相似文献
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Raising public awareness of body donation is crucial for countries like Turkey that have struggling donation programs. The official websites of anatomy departments may contribute to achieving this goal. Nevertheless, previous studies reported institutional or individual reluctance of departments or anatomists, respectively, due to an expectation of adverse publicity. This study aimed to investigate whether the official websites of Turkish anatomy departments provided information on body donation and analyzed the content of these websites. Websites of anatomy departments at 100 medical faculties were evaluated. Only 12 departments (12%) provided information on body donation with varying content. A thematic analysis of the information provided revealed five main themes. These were (1) legal aspects, (2) significance, (3) acceptance/rejection criteria, (4) availability, and (5) redirection. All departments (n = 12, 100%) outlined the legal aspects of body donation, seven departments (58%) highlighted the significance of body donation, seven departments (58%) provided contact information for potential donors, five departments (41%) covered acceptance/rejection criteria, and three departments (25%) provided a link to the official website of the Turkish Society of Anatomy and Clinical Anatomy. Thus, Turkish anatomy departments were reluctant to provide information on body donation, and the content of provided information varied greatly among departments. This lack of information, coordination, and participation in existing awareness activities for body donation in anatomy department websites may be contributing to the low numbers of body donations and donor registrations seen nationally. 相似文献