微信平台在职业体育俱乐部品牌传播中的应用研究 ——以CBA东莞新世纪俱乐部微信公众号为例

微信平台为职业体育俱乐部搭建了一个"内容为王、个性有趣、互动沟通、增值盈利"的品牌传播平台.文章运用实证调查、文献分析等方法,以CBA东莞新世纪篮球俱乐部公众微信号为例,对其使用现状、现存问题以及优化对策进行了全面研究,提出了搭建服务平台、提高服务质量来优化传播的策略.     

扪心五问：体育科学研究的选题

摘要：选题是科学研究的开始,也是许多研究者关注的重点和难点。基于选题在科学研究中的重要作用,从5个不同的角度对体育科学领域的选题问题进行分析,包括：1）从大处着眼、小处着手;2）注重理论的地位与发展;3）遵循母学科的研究范式;4）沿着狭窄而稳定的研究方向积累自己的学术成果;5）让最优秀的期刊和最优秀的论文引领自己。探讨当前体育科学研究存在的问题,提出了解决这些问题的具体建议。研究认为：选题需要一定程度的甚至是深厚的知识积累、思考积累和探索积累;选题看似是研究的开始和起点,但其实是一个厚积薄发的过程。     

泸州医学院体育课选课系统的研究

泸州医学院体育课选课系统基于校园网设计,采用科学合理的设计和先进的计算机技术,系统安全性高、性能稳定,改变了过去繁杂的人工统计而节省大量时间与人力,同时使学生选课更便捷、科学和满意。     

观众效应研究的理论综述

观众效应是社会促进研究的一个重要领域。作者对观众效应的含义、产生的机制和影响因素等做了较为系统和深入的分析评述,针对目前观众效应的研究多偏于运动竞赛中,在体育教学中的研究比较薄弱的事实,作者指出应该扩大观众效应的研究领域．     

睫状神经营养因子（CNTF）在运动人体科学中的研究展望

本文概述了近年来睫状神经营养因子（CNTF）与运动神经元和肌肉生长发育的研究成果,并探讨了CNTF可能的两种减肥机制,展望了CNTF在未来运动人体科学中的应用。     

关于两个战略协调发展时期两类体育院系发展的研究

我国体育战略协调发展时期,对高校体育两块阵地：专业体育院校和高校的体育院系学术研究的失衡,实践中顾此失彼,使专业体育院校日益受到重视,其它高校的体育院系逐渐被冷漠,专业体育院校和其它高校的体育院系的关系被割裂,导致“两个战略”发展理论和发展方向的误导以及实践过程中支持力量的缺失。把两块阵地放在同等战略位置发展,将会觅得“两个战略”协调发展的历史契机,同时,也可以激发出“两个战略”发展持久蓬勃的动力。     

分层分组合作教学方式在篮球教学中的实验研究

运用实验对照法和统计分析法,将分层分组合作教学方式运用在高校篮球专选班的教学中,结果表明,分层分组合作教学方式能有效提高学生的技战术水平,增强学生的自信心和成就感,充分体现了学生的主体地位和教师的主导作用,同时培养学生的团队合作精神。     

Culture without “world”: Australian cultural policy in the age of stupid

In March 2013, after six years of consultation, an Australian Labor government launched the national cultural policy document, Creative Australia. In July 2013, a Coalition government was elected, Senator George Brandis became Minister for the Arts, and the policy was dumped. With it went cross-party consensus about funding rationales and measurement strategies, with disastrous consequences for the cultural sector. This cautionary tale of gaffes, pay-back and abrupt changes of direction, highlights the fragility of policy memory that condemns artists and arts managers to a never-ending reinvention of the evidentiary wheel. Our paper examines the problem of collective understanding (“world”) in cultural policy-making in Australia, exacerbated not only by the short-term electoral cycles which undermine long-term cultural outcome timescales, but by a fixation on what Hannah Arendt calls “the peculiar and ingenious replacement of common sense with strict logicality”. Evidence of value is only meaningful when it occurs in a policy memory that can fully avow it and respond in appropriate ways. Measurement methods are over-determined by epistemology and by experience. We argue that the balance between these determinants of effective cultural policy-making has been lost. An emphasis on numerical data – especially economic data – has forced arguments for culture into a decontextualised register of quantitative proof. Recent events in Australia suggest that different, more direct ways of engaging with cultural policy-making are required for the problem of collective understanding to be successfully assayed.     

论文化互动教育研究的价值取向、对象与方法

在联合国教科文组织大力推进文化互动教育走向国际化的进程中,愈来愈多的国家开始关注并积极助推文化互动教育的现代发展。纵观当前我国学界关于文化互动教育的研究成果,价值取向上,理论价值与实践价值并举;研究对象上,宏观、中观与微观相联结;研究方法上,时间—历史研究与空间—比较研究相互演进。然而,文化互动教育研究依然存在着理论研究的“薄弱化”、实践研究的“片段化”、综合研究的“浅表化”等问题。为此,今后的相关研究需要注重丰富更多视域的理论研究、畅显文化互动教育的具体实践研究、开展三观互联的综合性研究。     

Catalyzing Research Competitiveness: The Georgia Research Alliance

Virtually everywhere, there is governmental interest in developing and using science and technology as a tool for economic development and other public purposes. States within the United States look to advance vis-à-vis other states, just as nations seek to rise in competitiveness. What institutional mechanisms work? What research and other strategies are effective? The Georgia Research Alliance (GRA) represents an important model that appears successful. During the 1990s, key business executives, university presidents, and state government forged a research partnership - GRA. A non-profit entity, GRA played a catalytic role in getting state government, industry, and universities in a specific region to work in concert to hire scientific luminaries, attract federal research funds, and translate research into economic development. The dynamics of this catalytic entity are discussed using a life-cycle model of organizational development.