CS营销理论在高校图书馆管理中的应用

本文在阐述CS营销理论的基础上，将CS营销理念引入到图书馆管理工作之中，分析CS营销理念对高校图书馆工作所起的作用，探讨了高校图书馆创新发展的新思路。     

积极情感、消极情感和薪酬满意度的关系实证研究

以3家家电制造企业的145名管理人员为样本，研究了积极情感、消极情感和薪酬满意度的关系。结果表明，消极情感与薪酬满意度不相关，积极情感与薪酬满意度正相关；但当薪酬水平低于一定值时，这种相关关系遭到破坏。因此．把薪酬水平作为奖励信号在解释积极情感与薪酬满意度的关系时要考虑可能存在的边界条件。     

Student satisfaction in higher education: a meta-analytic study

This paper discusses the results of a meta-analysis performed to identify key antecedent and consequent constructs of satisfaction in higher education. We offer an integrated model to achieve a better understanding of satisfaction in the context of higher education. To accomplish this objective, we identified 83 studies that were valid and relevant to the research objective of the current study, generating a total of 469 observations. We identified studies published from 1986 to 2016 and analyzed six antecedent dimensions (perceived value of educational services, resources provided to the student, service quality perception, marketing orientation, identity of the higher education institution, university environment) and one consequent dimension related to satisfaction. The 7 dimensions exhibited a total of 51 relationships. We believe that the originality of the findings clearly contributes to future academic research in higher education.     

现代远程教育校外学习中心学习支持服务满意度个案调查与分析

校外学习中心是远程教育院校在各地社区建设的学生学习支助服务体系的基层组织机构,是网络学院与学生之间沟通的"桥梁",发挥着重要的纽带作用。通过对广东省校外学习中心学习支持服务满意度的调查与分析,发现不同层次、不同专业类型、不同性别、不同年龄的学生对学习中心学习支持服务的满意度存在显著差异。在分析产生差异的原因的基础上,找出了学习中心建设、管理、服务等方面存在的问题,提出了校外学习中心要"切实做到‘以学生为中心’"、"高度重视学生的满意度"、"积极采取措施提高学习支持服务质量"的建议,以便更好地促进网络教育健康、科学、持续发展。     

Listening and Experiences of Interpersonal Transcendence

Interpersonal transcendence is a phenomenon marked by total immersion in an interaction, a deep sense of understanding, feelings of mutuality, new insight, and playfulness. Such experiences can be exhilarating, memorable, and rare. This study examines relationships between various listening dispositions and people’s propensity to experience interpersonal transcendence. Participants (N = 300) completed the Interpersonal Transcendence Scale (ITS) along with the Listening Styles Inventory (LSI), the Active Empathic Listening scale (AEL), and the Listening Styles Profile–Revised (LSP-R). Results indicated substantial relationships between ITS responses and the LSI and AEL. The LSP-R dimensions of Relational Listening and Analytical Listening were also related to ITS responses. Other results indicate that propensity to experience interpersonal transcendence is associated with minority group status and age.     

The development of loyalty among novice and experienced customers of sport and fitness centres

Researchers suggest that as consumption progresses, consumers’ needs change. However, previous studies have shown few insights into the effect of service quality and satisfaction on customer loyalty across different consumption stages. This study examines the impact of service quality and satisfaction on customer loyalty among novice and experienced customers in the context of sports and fitness centres. Altogether, 426 customers of a public sports and fitness centre in Greece participated in the study. The results indicate that service quality consistently affects overall satisfaction across both customer groups; service quality is a major driver of loyalty only for novice customers, while overall satisfaction is a major driver of customers’ future behaviours; however, its impact is significantly greater among experienced customers. These findings contribute positively to our understanding of how service quality and satisfaction are developed and influence customer retention in different consumption stages. The practical implications and limitations of this study are also discussed.     

The Impact of CMS Quality on the Outcomes of E‐learning Systems in Higher Education: An Empirical Study

Course Management Systems (CMSs) in higher education have emerged as one of the most widely adopted e‐learning platforms. This study examines the success of e‐learning CMSs based on user satisfaction and benefits. Using DeLone and McLean's information system success model as a theoretical framework, we analyze the success of e‐learning CMSs in five dimensions: system quality, information quality, instructional quality, user satisfaction, and CMS benefits. An analysis of survey data collected from students participating in a university‐wide CMS shows that system quality, information quality, and instructional quality positively influence user satisfaction, which, in turn, increases the benefits of CMSs. By providing a comprehensive framework for the critical success factors in e‐learning CMSs and their causal relationships, this study provides practical implications for managing e‐learning courses and resources for a more flexible and effective CMS‐centered, e‐learning environment.     

Strategic topic avoidance: an investigation of topic avoidance frequency,strategies used,and relational correlates

This research stresses the need to examine the relationship between topic avoidance and relational correlates (e.g., satisfaction and emotional closeness) from a message production theoretical perspective. Our approach—strategic topic avoidance—offers additional explanatory capabilities as the strategies with which interactants in close relationships avoid topics may be associated with perceptions of the relationship (after accounting for topic avoidance frequency). Moreover, relational correlates may also vary by the combination of overall topic avoidance frequency and certain topic avoidance strategies. The current research, therefore, assessed individuals' topic avoidance frequency levels and the frequency of using topic avoidance strategies in relation to satisfaction and closeness across three different relational types (i.e., significant others, mother–young‐adult, and father–young‐adult relationships). Results suggested that avoiding certain topics, such as current relational concerns, predicted levels of satisfaction and closeness across relationship types; however, cross‐relational differences also emerged. Strategies employed to avoid topics accounted for additional variance in satisfaction and closeness for relationships with significant others and mothers but not fathers. Analyses also demonstrated that overall topic avoidance frequency interacted with topic avoidance strategy use.     

Couples' Online Cognitions during Conflict: Links between What Partners Think and their Relational Satisfaction

The current study was conducted to investigate the thoughts romantic partners had as they discussed a topic of conflict in their relationship. A modified version of protocol analysis was employed to access couples' cognitions. Specifically, partners voiced their thoughts aloud as they engaged in a computer-mediated interaction. The findings yielded associations between individuals' cognitions and their relational satisfaction as well as differences between the cognitions of men and women. Individuals' vocalized thoughts also were associated with their partner's satisfaction. The results provide an interesting portrayal of various associations between the way partners feel about their relationship and the unspoken thoughts they have during the course of interaction. Possible theoretical and methodological implications for the literature on couples' cognitions and relational satisfaction are discussed.     

高校图书馆员满意度与组织承诺关系及激励对策研究

以高校图书馆员为研究对象,采用问卷调查法和数量统计法,探讨高校图书馆员满意度与组织承诺关系。研究表明:工作本身、领导、同事对感情承诺具有显著预测力,工作本身、工作条件对规范承诺具有显著预测力,酬薪和晋升对持续承诺具有显著预测力。根据研究结论,提出激励对策。