Exploring the adoption process of personal technologies: A cognitive-affective approach

The impact of cognitive and emotional factors on the customer's decision to adopt a new technology has long been at the core of innovation and marketing literature. Today, the proliferation of personal technologies makes the understanding of the adoption process of such innovations a vital issue. This article, moving from long-established technology adoption theories, integrates affective factors to propose a comprehensive framework to interpret and orient innovation and marketing approaches of companies. To do this, we review a rich literature from the domains of management, information systems, marketing and cognitive psychology, identifying six possible sources of perceived value for personal technologies, hence attitude to adopt them: functional value, monetary value, social value, entertainment value, epistemic value and aesthetic value. After defining and framing them in the extant literature, we discuss how the framework may be adopted in practice to support Companies' strategies in the surprisingly under-explored industry of personal technologies.     

Appealing to Internet-based freelance developers in smartphone application marketplaces

The success of the iPhone has created the smartphone application marketplace as a new business model for freelance developers, with significant potential yields. Attracting and retaining these freelance developers is an important success factor for smartphone platform owners. Therefore, using the viewpoint of freelance developers, this study adopts a discovery-oriented approach to explore antecedents of intentions to maintain a relationship with an incumbent platform. In a relationship commitment sense, freelance developers sustain incumbent relationships because of their calculative and affective commitments. Interview data further suggest that monetary rewards, potential market demand, and switching costs relate to calculative commitment; perceived service quality, identification with the platform owner, and intrinsic rewards are antecedents of affective commitment. The findings from the literature review and field research together produce an integrative framework that offers key insights for the smartphone application market, which can help central actors understand how to retain their external partners.     

试论英语对日语的影响--析源自英语的外来语

本文从外国语和本国语中外来语的关系入手,探讨了英语对日语在语音、语汇与语义等方面的影响,其结果是在日语中形成了独特的与原有词汇并存的同义词、同一英语词汇变成不同外来语含义以及和制英语等多种情形,并通过回顾英语借入日语的不同历史阶段的特点,从语义学阐明英语(外来语原语)与日语(本国语)之间存在着继承性和变异性,说明掌握英日语间这种嬗变规则对学好第二外语(日语)的现实意义。     

Determinants of Internet Adoption in Beijing＇ s Residents --A HLM Analysis

使用2009年中国家庭动态跟踪调查的数据,利用分层线性模型分析社会人口因素和区域性因素对北京市居民网络使用因素的影响。研究发现,个人层面的年龄、性别、受教育程度、婚姻状态和家庭层面的家庭用电量、文化和教育支出、休闲娱乐支出、公交距离这些变量对个人网络使用有很大影响。此外,互联网使用对传统媒体中的电视、书刊的影响在统计上显著。     

农户对网上农业科技知识服务采纳行为的影响研究

文章根据相关理论和文献,从互联网技术采纳、有用性预期、传播渠道、信任、采纳意愿和采纳行为等 角度构建网上农业科技知识服务农户采纳行为的理论模型。在量表调查的基础上,使用探索性因子分析、验证性因子 分析和结构方程模型对上述理论模型进行验证。结论显示：互联网技术采纳、有用性预期等通过采纳意愿间接作用于 采纳行为;传播渠道以信任为中介变量对采纳意愿产生影响进而影响采纳行为。所以增强农户采纳意愿、提高农村互 联网普及率和加强农户对信息传播渠道的信任是提升互联网对农业科技知识传播媒介作用的对策。     

Are Social Media Ubiquitous in Academic Libraries? A Longitudinal Study of Adoption and Usage Patterns

A debate has emerged in library literature concerning the advantages and disadvantages of adopting social media applications in academic libraries. This research examines the ubiquity of social media through a longitudinal study of the adoption rates and usage patterns of Facebook, Twitter, YouTube, and Flickr at academic libraries in the Canadian province of Ontario from April 2010 to April 2012. The findings from this study indicate that large discrepancies exist in adoption rates across libraries, with two-thirds of Ontario academic libraries maintaining at least one social media application during the period of examination. Unexpectedly, Twitter and Facebook were equally popular social media tools during the study period. Despite its low adoption rate and usage, YouTube was by far the most effective means of reaching patrons. We conclude by examining the implications of engaging with patrons via social media in ways that are effective, engaging, and meaningful.     

基于享乐动机系统接受模型的居民冰雪运动意愿研究

为提升居民冰雪运动意愿,促进我国冰雪运动高质量发展,本研究运用文献资料、专家访谈、问卷调查和数理统计等研究方法,基于享乐动机系统接受模型,对我国居民的冰雪运动意愿和体验展开研究。结果表明:感知易用性对好奇心、快乐、控制和感知有用性产生影响;好奇心、快乐和感知有用性对运动意愿产生影响;好奇心、快乐和控制对沉浸产生影响。研究认为享乐动机系统接受模型在我国冰雪运动研究领域中有良好的适应性,也进一步突出了内部动机对冰雪运动意愿和体验产生的重要影响。因此应激发居民参与冰雪运动的内部动机,树立冰雪运动意识、提高冰雪运动技能、增强冰雪运动体验。     

Sources of differences in the pattern of adoption of organizational and managerial innovations from early to late 1990s, in the UK

This paper explores empirically how the pattern of adoption of an organizational and managerial innovation changes as diffusion occurs. In particular, the paper investigates whether and how differences over time in the patterns of use of organisational innovation are related to changes in the characteristics of the innovation in terms of its functionality and relative complementarity with other innovations, as well as to changes in the needs and capabilities of firms. For this purpose, firm level data from the British Workplace Industrial Relations Survey, in 1990 and 1998, are used.     

不存而存:蒲松龄生死观的价值取向

蒲松龄在他的《聊斋志异》等作品中 ,对生和死的问题有着深入的哲学思考。关于生死观的价值取向 ,更有真知灼见。其价值取向包含追求善、仁、义 ,舍己为人 ,敢于牺牲 ,忠于爱情、友情等方面 ,以此完善理想人格 ,实现人生价值 ,达到“不存而存”的崇高境界。