试论传播学研究的多元方法

本文分析了镜式、灯式、神话式等三种传播研究方式,认为我国传播学研究存在三种态势,建议我国的传播学研究走“学术趣味”+“现实关怀”的道路。     

社会网络模式下的Web2．0电子商务

本文介绍了当前处于热点的社会网络软件(SNS)的出现、发展和国内外社会网络(SN)的现状,提出了一种基于博客 SN的企业专区电子商务模式,并展望了其应用前景。     

‘The feeling of exclusion’: Young peoples' perceptions of art galleries

This article first looks at the relationship between museums and art galleries and their potential audiences and, in particular, the under-represented sector of young visitors. It examines the main findings from the limited research available on young visitors, and goes on to discuss theories delineating the differences between the cultures, identities and values of culture consumers and culture providers. The second part of the article looks at what specific museums have done towards being more inclusive in their appeal, and then reports the findings of a survey of young people in relation to New Zealand's Auckland Art Gallery. The survey found that young people's ideas of what constitutes modern, relevant art do not match standard art criteria, and that most exhibitions and marketing methods do not mesh with their worldview. The article concludes by using data from the survey to suggest ways of engaging more young people with public art galleries.     

Analysis of the urban/rural broadband divide in Canada: Using GIS in planning terrestrial wireless deployment

Millions of Canadians residing in Canada's northern, isolated, rural, and remote communities do not have broadband Internet access. This situation has led to a national “broadband divide.” That is, the deployment of wireline broadband is very limited in Canada's northern, isolated, rural, and remote areas because of the significant expense of installation and maintenance of the wired infrastructure needed to reach dwellings in these locations.Terrestrial broadband wireless technology, on the other hand, does not entail the same kind of physical infrastructure. As a result, there are dramatic changes in how spatial considerations affect the provision of broadband Internet services (BIS) to areas beyond the urban zone. In particular, the spatial question is now focused on assessing the capacity for different technological solutions to reach profitable population bases, and brings to the forefront organizations that are developing non-line-of-sight (NLOS) technologies that would permit wireless Internet access over much greater distances than current solutions.We begin this paper by establishing the importance of broadband connectivity to Canada's northern, isolated, rural, and remote communities. This discussion comments on the role of the Government of Canada in the provision of broadband connectivity to residents of these communities, and outlines the current regulatory issues that govern wireless services and policy formulation.The second part of the paper illustrates the use of geographic information system (GIS) approaches in the study of wireless broadband planning and deployment. Case study findings suggest that GIS applications can make a significant contribution to the analysis of wireless deployment planning, to the understanding of the relationships between wireless signal sources and consumers, and to the spatial configuration of terrestrial wireless broadband networks. We conclude the paper by discussing how the GIS approach employed could be used to inform the public policy process with regard to increasing access to broadband Internet services in all regions of the country, and thereby providing the opportunity for all Canadians, regardless of location, to fully participate in the Information Society.     

Anonymous personalization in collaborative web search

We present an innovative approach to Web search, called collaborative search, that seeks to cope with the type of vague queries that are commonplace in Web search. We do this by leveraging the search behaviour of previous searchers to personalize future result-lists according to the implied preferences of a community of like-minded individuals. This technique is implemented in the I-SPY meta-search engine and we present the results of a live-user trial which indicates that I-SPY can offer improved search performance when compared to a benchmark search engine, across a variety of performance metrics. In addition, I-SPY achieves its level of personalization while preserving the anonymity of individual users, and we argue that this offers unique privacy benefits compared to alternative approaches to personalization.     

决策支持技术在电子政务中的应用*——以大社保领域为例

不同的电子政务系统需要特定的决策支持系统，本文以大社保领域为例，介绍了电子政务系统引入决策支持技术的必要性，详细讨论了社会保障决策支持系统的内容和目标，同时还阐述了决策支持技术在大社保领域的应用研究中需要解决的关键性问题。本文从实际应用的角度出发，给出了一个较为完整的社会保障的决策支持系统的解决方案。     

对开展社会科学成果查新研究的探讨

本文认为，国内现有的自然科学成果查新机构无法适应社会科学成果查新需要，建立全国性社科成果查新体系势在必行。为此，需要开展相关的社会科学成果查新研究。本文对开展社会科学成果查新研究的背景、意义、内容和方法进行了探讨。     

军民融合与高等教育发展的互动关系

高等教育正成为军民融合深度发展的关键主体。军民融合为高等教育提供了新的平台与技术转移阵地、新的创新生态系统和创新发展机遇;高等教育则为军民融合提供了关键的人才资源、科技生产力和创新动力保障。当前高等教育的军民融合参与应着力解决思想观念、顶层统筹统管体制、政策法规和运行机制、工作执行力度等4方面核心问题,不断提高军民融合参与的广度、深度、强度和厚度。     

聚焦设计:实践与方法(上)——美国“以学生为中心”的本科教学改革研究之三

本文是美国"以学生为中心"的本科教学改革研究之三,主要介绍在这场改革中美国学者和教师创造的行之有效的实践和方法。全文共九部分。第1~3部分介绍相关文献、科学基础和大学教学有效性双因素假设。第4~6部分介绍由科学研究、受生活与职业发展影响和由经验总结而产生的实践与方法。第7部分是SC方法论,讨论了"SC方法树"、"3650"框架和5个"方法论误区"。第8部分是关于SC改革的未来,介绍了颠覆性创新概念和两所创新性学校。文章特别强调了设计在课堂教学模式改革中的核心作用。好的设计能把SC原则贯穿教学实践,能结合学生实际,促进学生有效学习。由于原文较长,故分为上下篇发表。上篇包括前四部分,下篇包括后五部分。     

Analysis of Academic Libraries' Facebook Posts: Text and Data Analytics

This research analyzed a dataset of academic libraries' posts on Facebook. It applied a text and data analytics approach to a dataset collected from the Facebook posts of academic libraries at the top 100 English-speaking universities, as listed by the 2014 Shanghai World University Rankings. The dataset is from a two-year posting history of 18,333 unique posts, 113,621 likes, and 3401 comments. Less than a quarter of the libraries had more than 2000 post-related likes, and only seven received more than 100 comments on their postings. Content analysis identified the most prevalent single word (unigrams), bigrams (two-word sequences), and trigrams (three-word sequences) in high and low engagement content. Semantic analysis identified the semantic categories for posts with high and low engagement. The findings can assist academic libraries in their social media strategies for engagement, marketing, and visibility.