转型时期图书馆知识产权管理战略需求、目标与路径

我国各类型图书馆正处在战略转型状态,这种转型的特征是数字资源的开发利用、本地服务与远程服务融合、图书馆服务与图书馆资源融合、图书馆与社区融合、图书馆权威服务与联盟合作,等等.知识产权管理是实现图书馆转型的关键问题之一.文章在调研基础上,对转型时期图书馆知识产权战略需求、战略重点、战略路径等进行探讨,提出运用知识产权推进我国图书馆战略转型的理论观点.     

The evolution of trust in information technology alliances

As strategic alliances become an increasingly important weapon for companies in achieving a competitive advantage, an important subject of investigation has become those factors that contribute to the success of the alliance. Trust between the alliance partners has been proposed to be one of those critical success factors. The high levels of uncertainty and interdependence that characterizes high technology alliances make trust particularly important in these contexts. Very little is known, however, about the process of trust creation or erosion in strategic alliances. This study addresses this shortcoming in cross-sectional trust research by utilizing a longitudinal survey design to examine the antecedents and outcomes of trust formation between strategic alliance partners. We contrast a transaction cost economics view of trust with a social exchange perspective to more fully explore what may influence changes in the level of trust between partners. Results suggest that the development of trust was not a function of the formal incentive systems that transaction cost economists deem necessary to prevent opportunistic behavior. Conversely, factors from social exchange theory – communication, shared values, and relationship equity – provide a more thorough explanation of what contributes to the development of higher levels of organizational trust. Finally, this study provides evidence that as trust increases between partners, the alliance benefits by displaying higher levels of dependence, higher levels of partner learning, and higher levels of performance.     

课程教学创新与学生学习能力培养研究——以企业战略管理为例

高校对学生能力的培养、考核,不应只是对学生书本知识记忆能力的培养和考核。高枝精品课程建设的基本宗旨应是培养学生应对未来生活挑战．应具有的基本的终身学习能力。文章以企业战略管理精品课程的建设为例．从研究课程建设的历史演进出发．得出了应从重视教学规律研究,用新的教育教学理念指导课程建设;进行教材及基础设施建设和教学内容的适时、适度更新;开展课程教学组织的设计与运行的管理：重视教学方法与手段的创新以提高实验性教学水平;通过教学活动与管理实践性活动互动,不断提高学生自主学习能力等五方面开展精品课程建设工作的观点。     

Aligning information technology and business strategy with a dynamic capabilities perspective: A longitudinal study of a Taiwanese Semiconductor Company

Strategic alignment involves the development and reconfiguration of information technology (IT) to support business strategies. This paper applies the dynamic capabilities perspective to analyze the strategic information system alignment process. The paper further argues the approach is constructive in understanding and overcoming difficulties in achieving and sustaining alignment. From a longitudinal case study of a semiconductor company in Taiwan, the results show an unaligned strategic information system (with an implemented IT strategy that varies from the intended IT strategy) impedes the development of IT. Path dependence, or the implications of prior IT decisions, is another barrier for alignment. A broader view of intended alignment, focusing on IT combined with clear business vision, can be beneficial for adding future IT resources. In addition, dynamic capabilities, which are critical for the creation and strength of IT resources, positively influence the alignment process and its future implementation success.     

Corporate strategic technological partnerships in the European information and communications technology industry

In the era of “alliance capitalism”, the increasing number of strategic technological partnerships (STPs) has been mainly recorded in the science-based fields, of which information and communications technology (ICT) is a leading sector. The establishment of STPs has also characterised the European ICT industry. The growing technological interrelatedness and the need to acquire capabilities in related fields have been identified in the literature as major explanations for the increase in corporate technological co-operation. This paper investigates the role of corporate technological specialisation factors in the conclusion of STPs in the European ICT industry by carrying out a dynamic analysis. Accordingly, the patterns followed by corporate technological partnerships in the industry in question are investigated since the late 1970s. Based on US patent data granted to the world's largest firms as well as STPs data, the results of the econometric analysis are consistent with the view that the more similar partners' technological portfolios are with one another, the easier it is to absorb each other's capabilities.     

我国空间科学任务“四个科学”特点及管理实践——以中国科学院空间科学战略性先导科技专项为例

文章指出我国空间科学任务的核心特点是科学驱动,具体表现为"四个科学"特点,即科学目标、首席科学家、科学载荷和科研院所。阐述了针对"四个科学"特点的管理实践,即坚持以科学目标为牵引,以首席科学家为科学导向,以科学载荷为抓手,以科研院所为依托,促进科学与技术、科学与工程的有机融合,确保工程进度和质量,努力促进成果产出的最大化。通过审视空间科学任务的特点,梳理管理实践和对策,并对后续任务管理提出建议,有助于进一步提升管理能力,对我国空间科学长期可持续发展颇有裨益。     

试论"TOWS矩阵"在大型电视活动营销中的应用

随着"超级女声"的成功,越来越多的企业开始认可大型电视活动这一营销模式。这对于电视台来说,既是机遇也是挑战,如何在众多同质的大型电视活动营销中,走出一条既控制风险又创造利润的新的营销模式值得分析与探讨,采用"TOW S矩阵"对香港华娱卫视营销战略成功的关键进行了详尽的实证分析,将战略管理思想引入电视产业的营销。     

我国科研人员薪酬激励制度改革进展、问题和对策

为进一步激发我国科研人员创新活力,推动我国科技自立自强这一国家战略目标尽早实现,基于科技部经费监管服务中心于2021年6月对全国范围内承担国家科技计划项目相关科研主体开展的调查结果,研究我国科研人员“三元”薪酬体系的特征,总结科研人员薪酬激励制度主要改革进展,分析指出科研人员激励保障机制仍存在总体收入不高、不平衡,稳定性保障不足,相关激励政策效应有待释放,对高端人才和中青年科研人员激励保障不到位等问题。基于此,提出对科研人员实行差异化薪酬激励和保障机制、强化国家科技项目经费绩效激励的战略导向作用、逐步提升稳定性投入比重和强化岗位和绩效管理等对策建议。     

Framework for Change: Creating a Diversity Strategic Plan within an Academic Library

Abstract

In December 2017, Clemson University’s administration via the Assistant Vice President for Strategic Diversity Leadership charged each college and the University Libraries with creating and implementing a diversity strategic plan to align with the ClemsonForward institutional strategic plan and assessment system. Clemson University Libraries answered this charge by creating a Libraries Diversity Plan Working Group (LDPWG), which applied a provided institutional framework to conduct an inventory of current diversity, equity, and inclusion (DEI) initiatives and obtain input, feedback, and support from all the Libraries’ faculty and staff as well as the organization and institution administration to create an ambitious diversity strategic plan. The LDPWG worked for sixteen months to create an updated organization mission statement, a sustainable diversity statement, and an accountable roadmap, furthering Clemson University Libraries’ DEI initiatives and impact regarding six strategic priority areas: climate and infrastructure, recruitment and retention, education and training, research and scholarship, leadership support and development, and strategic partnerships.     

Utilization of CSR to build organizations’ corporate image in Asia: need for an integrative approach

Corporate social responsibility (CSR) has been found to be a strong predictor of a favorable corporate image [Gray, 1986. Managing the corporate image: The key to public trust. London: Quorum Books]. Websites have become an essential communication platform [Dawkins, 2004. Corporate responsibility: The communication challenge. Journal of Communication Management, 9(2), 108–119]. This study aims to investigate how CSR can be used in enhancing organizational corporate image. Content analyses of 150 corporate websites of organizations in Asia headquartered in Singapore were conducted, followed by in-depth interviews with public relations (PR) practitioners to examine the motivations behind their CSR engagement. Findings showed that organizations utilized CSR as a means to enhance corporate image via four ways: Engaging in two-way conversations with stakeholders, adopting an inside-out communication approach with employees, recognizing the relevance of other CSR communication channels, and communicating CSR with authenticity. However, some organizations hesitate to use CSR communication to enhance their corporate image because they wanted to avoid being seen as using CSR as a promotional tool.