语文教学目标陈述的学理与策略

在实际语文教学中,教学目标的陈述普遍存在一定程度的含糊性和随意性。导致这一问题的原因较为复杂,语文教师陈述教学目标缺乏科学理论的指导无疑是其中一个重要原因,因此,从理论上探讨语文教学目标陈述问题十分必要。现代科学心理学有关教学目标陈述的理论主要包括分类分层陈述理论、行为目标理论和行为样品理论。依据这些理论,语文教师在设计教学目标时应该针对学生的语文学习结果分类陈述,针对学生的语文学习过程分层陈述,针对学生的言语行为规范陈述。     

我的小学语文教育研究历程

历经多年的小学语文教改实验研究,在理论与实际相结合的基础上构建了"小学语文教学理论体系",形成了语文教育的基本观点:确定母语教育价值与定位;从语言学,解析"小学语文课程的性质、功能";从语文学科的性质,确定"语文教学发展语言能力、思维能力、思想、情感的发展目标";从汉字、汉语特点,"提升汉字教学的基本理论和方法";从语言学、文学及教学论,提出"读写教学的本真"以及"读写教学的基本原理和方法";从历史经验中,明确"我国的语文教育必须走中国的道路",要在继承传统语文教育基础上,吸取世界先进教学理论,发展我国的语文教育。     

共词分析聚合研究领域的表面效度研究:基于自然语言处理

为考察共词分析在研究领域聚合中的有效性,本研究以1988年～2017年三十年间发表且收录于WoS(Web of Science)数据库的计算机科学、地理学、数学、应用化学和应用物理学等五个学科的标题、摘要和关键词为分析对象,对不同分析单元下所聚合的研究领域的表面效度进行了检验。研究发现,关键词在研究领域聚合中具有相对最高的表面效度,摘要和题名的效度则相对较低。然而,本研究也发现,科学计量领域现有聚类指标和工具所聚合的研究领域缺乏区分能力且各种指标均存在着一定的效度风险。本研究的发现对于丰富科学计量领域关于研究领域聚合有效性的认识具有重要理论意义。     

高校图书馆利用第二语言开展阅读推广的研究——以华东理工大学图书馆为例

近年来,随着第二语言学习热情高涨,多语言阅读日益普遍。高校图书馆进行第二语言阅读推广是大势所趋。根据本人多年从事阅读推广的经验,本文从以下三个方面分析了第二语言阅读推广的策略:结合时代热点、将需求驱动与价值植入相结合、积极调动本校外语资源,并且提出了开展相关推广中存在的问题,最后展望了利用第二语言进行阅读推广的广阔前景。     

“There’s nothing I hate more than a racist:” (Re)centering whiteness in American Horror Story: Coven

This article examines race and racism in the popular cable horror-drama American Horror Story: Coven. Centered around a feud between a white witch coven and a black, voodoo group of witches, Coven overtly deals with the issue of racism, but presents racism as a phenomenon contained in the past; something that does not happen anymore. Using critical post-race theory and scholarship on colorblind racism, whiteness, as well as black feminist theory, I show that although the narrative of Coven explicitly decries racism, it simultaneously invests in colorblind racist narratives and dialogue. Whiteness is central in Coven, operating through discourse that ignores racial difference and contemporary forms of oppression and erasure. Coven uses graphic depictions of violence against black bodies, makes explicit connections between black sexuality and animals, and uses exotic and aggressive stereotypes of black women to tell its story. Thus, Coven’s narrative both condemns racism and relies on it. This article shows that the contemporaneous presentations of explicit anti-racist dialogue and racist imagery work to (re)place whiteness at the center of Coven, a TV show that purports to forward a message of equality and justice for those who are different.     

政治上正确的语言

“政治上正确的”由一政治术语演变为语言文化语汇,有其积极的意义,它是民权运动和多元文化的产物。政治上正确的语言也是复杂的,其使用受到言论自由和时代的影响,滥用之也会造成很多问题。     

广告效果下降原因及其对策分析

广告效果下降是当前广告业的一种普遍现象，成为困扰广告商和广告公司的一个难题。如何创制更有新意、更有效果的广告，使广告传递的商品信息让受众注意、形成记忆、产生行动是广告人努力的方向。本文通过时广告效果下降原因的剖析，提出了相应的对策和措施。     

The Correlations between Language,Culture and Thought

With the purpose of having a better understanding,this article discusses the correlations between language, culture and thought as well their interactions. They not only correlate but also are differen...     

对新兴流行语与语言纯洁性的思考

语言是人们交流沟通的工具，它真实地反映着社会政治、经济、文化的发展变化。新兴流行语是在社会发展变化过程中出现的一种语言现象。本文对新兴流行语的存在特征及其与语言纯洁性的关系进行了思考和分析。     

Segmenting the audience of a cause-related marketing viral campaign

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.