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Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors 总被引:1,自引:0,他引:1
Aurora Garrido-MorenoAuthor Vitae Antonio Padilla-MeléndezAuthor Vitae 《International Journal of Information Management》2011,31(5):437-444
Customer relationship management (CRM) and knowledge management (KM) have become key strategic tool for all companies, especially in the current competitive environment. Moreover, customer knowledge is an important issue for CRM implementation. Reviewing the literature, we found many studies that analyze the crucial role played by KM initiatives as determinants of the success of CRM. Moreover, we found also diverse studies that show high rates of failure when implementing that strategy, so there is still no integrated conceptual framework to guide companies to their successful implementation. In this paper, with data of 153 Spanish hotels, we examine the relationships between KM and CRM success using a structural equation model. The main contribution is that having knowledge management capabilities is not sufficient for the success of CRM, but there are other factors to consider. In particular, organizational factors indeed impact CRM success and they appear to be intermediaries of the impact of other factors (KM capabilities/technological/customer orientation factors) in the success of CRM (in financial and marketing terms). 相似文献
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基于诱致性技术创新理论,从偏向性技术进步的视角分析玉米产业节本增效途径。研究发现:2004-2018年玉米产业的生产率为降低趋势,主要是因为其技术进步率的降低导致生产率的损失。技术进步对玉米产出增长的贡献率达到40%以上,机械投入对产出增长的贡献率超过30%。玉米产业表现出较强的机械要素替代劳动力要素,但生物化学要素对土地要素的替代效应并没有很显著。玉米产业的技术进步路径表现为从提高土地生产率的生物化学型向提高劳动生产率的机械型技术进步模式转变,这与我国玉米产业技术发展趋势和地理特征有关。研究价值:为玉米产业实现技术进步和节本增效提供参考依据,对促进我国区域玉米技术进步、保证我国粮食安全具有重要理论和现实意义。 相似文献
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企业的技术是企业发展的核心问题,是企业可持续发展的关键.技术创新与产业升级滞后于中国经济高速发展,已经成为企业发展的瓶颈.在现实社会中,企业技术创新存在着制度不完善,研发投入资金不足,收益分配不合理等方面的问题,从而影响了企业技术创新的步伐.文章从政府与企业两方面入手,从不断完善制度保障政策,加强企业投入研发资金力度,注意创新人才培养等方面进行分析,从而构建适应企业发展的科学的技术创新激励机制. 相似文献
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Jamal Abdul Nasir Iraklis Varlamis Samreen Ishfaq 《Information processing & management》2019,56(5):1605-1617
Searching for relevant material that satisfies the information need of a user, within a large document collection is a critical activity for web search engines. Query Expansion techniques are widely used by search engines for the disambiguation of user’s information need and for improving the information retrieval (IR) performance. Knowledge-based, corpus-based and relevance feedback, are the main QE techniques, that employ different approaches for expanding the user query with synonyms of the search terms (word synonymy) in order to bring more relevant documents and for filtering documents that contain search terms but with a different meaning (also known as word polysemy problem) than the user intended. This work, surveys existing query expansion techniques, highlights their strengths and limitations and introduces a new method that combines the power of knowledge-based or corpus-based techniques with that of relevance feedback. Experimental evaluation on three information retrieval benchmark datasets shows that the application of knowledge or corpus-based query expansion techniques on the results of the relevance feedback step improves the information retrieval performance, with knowledge-based techniques providing significantly better results than their simple relevance feedback alternatives in all sets. 相似文献
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论科技英语翻译中的美学取向 总被引:2,自引:0,他引:2
杨早春 《湖南科技学院学报》2006,27(2):273-274
科技文章在其用词、句法、结构等多方面都有其自身的特点,因此在科技文章英汉和汉荚翻译的过程中,我们必须遵循这些特点,同时,为了使译文更具可读性,我们还须认识到科技英语翻译中的一些独有的美学取向原则,因为,翻译的过程就是美学取向的过程。本文作者将探讨科技英语翻译中的几种美学取向:精确美,整齐美和简约美。 相似文献
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This paper identifies individuals’ accumulated history with Information and Communication Technologies (ICTs) as a replacement for the contested and outdated term ‘digital divide.’ We propose that an individual’s ability to benefit from their technological history consists of four factors: awareness, knowledge, access, and technological capacity of the user’s social collective. Together, these factors make up the individual’s level or amount of Technological Capital. The development of this construct was based on empirical research conducted in Soweto, South Africa, and through an analysis of the literature on assessing individuals’ accumulated histories. The concept of technological capital has the potential for application in fields in which ICTs are used for communication, capacity building, and identifying barriers to adoption of new technologies. The use of the concept may have implications for policy decisions, resource allocation, and future research into differences among individuals’ and communities’ ability to benefit from the introduction of new technologies. 相似文献