The Desire for Fame: An Extension of Uses and Gratifications Theory

Social network sites (SNSs) enable users to self-disclose to broad and anonymous audiences. Drawing on social cognitive theory (SCT) and the uses and gratifications (U&G) approach, this study investigates how reality television (RTV) cultivates desire for fame in its audience, which is operationalized as a human desire motivating nondirected self-disclosure (NDSD) online, a technique seeking fame. Results from an online survey (N = 221) show that whether watching RTV with friends interacted with time spent viewing RTV to affect desire for fame, which in turn affected the use of SNSs to pursue fame. In addition, exhibitionism, a motive of SNS use for the purpose of fame, fully mediated the relationship between desire for fame and NDSD. These results have implications for refining U&G and new media research.     

Educating tomorrow’s media workers: television instruction at American institutions of higher learning, 1945–1960

This paper explores the rise of programs in television instruction in the USA during broadcasting’s postwar expansion period. Beginning in professional schools, television training entered the university first through extension school courses, then in full degree programs. This transition to institutions of higher learning entailed key shifts in demographics, pedagogical orientation, and legitimation strategies, while embroiling television in larger struggles over the shifting boundaries of the postwar humanities. Studying the education of early television workers, I argue, raises key questions about processes of worker professionalization vital for developing research on media industries and media labor.     

Bridging identities through religious television contents: Javanese female descendants,Islamic viewing and Malay identity projection

This study explores the uses of Islamic television content in bridging the gap between Javanese and Malay identity among the Malay women of Javanese descent in Malaysia. Malaysian religious television programmes have constantly promoted the Islamic identifications of Malayness, enabling the Malay audience to reconstruct the culturally religious identity. While the reconstruction of Islamic identity through television viewing simply represents a lived experience for the majority of the Malay society, it has some cultural meanings for certain Malay sub-ethnic communities, such as the Javanese. This ethnographic study on a Malaysian Javanese community reveals that the interpretive engagement of this particular community in Islamic television viewing serves the purpose of negotiating Malay identity. The results of this study suggest that religious content can serve as an engaging platform to construct multi-ethnic identities beside popular and ethnic-related contents.     

The Influence of Media Type on the Perceived Influence of Media Contents and on the Support to Restrict Controversial Messages

The aim of this study was to explore the intersection between Medium Theory (MT) and Third-Person Effect (TPE) and evaluate how the research on MT can further our knowledge of the TPE. The study has proven that the perceptual hypothesis of the TPE is confirmed in different media contents and across media types (TV and the Internet) and that media type has an impact on the magnitude of the TPE. In addition, media type can also be a requisite for TPE to occur. On the other hand, the study shows that media type can have an influence on people’s support to restrict controversial content, in particular, pornography.     

The Perspective From Within: Drama and Children’s Literature

This article examines how drama education strategies enrich children’s understanding and excitement of a story before they read, preparing them for a deeper exploration and appreciation of the story. Following a book’s basic storyline, drama strategies guide children through an honest, spontaneous enactment of a story’s key events without slavishly recreating them. Children become engaged in a character’s plight by making it their own, facing each situation with a similar sense of surprise and excitement. Afterwards, the children have a rich, parallel experience from which they then approach reading the book.     

论电化教学在高等职业教育中的作用

为造就电视音乐专业的艺术人才，就必培养学生熟练的掌握影视制作设备，提高他们在影视摄制方面的职业技能，而这些和电化教学及影视设备的大量投入是分不开的。     

Teoría del aprendizaje y educación dramática: una perspectiva vygotskiana,histórico-cultural y semiótica

Resumen

El drama ha permeado profundamente la cultura contemporánea, tanto en el ámbito global como en el local, principalmente a través de la televisión. Al mismo tiempo, la educación dramática está asentándose en la educación, la escuela y la pedagogía y la modalidad dramática cada vez es más utilizada mediante como método de enseñanza/aprendizaje con la interpretación, la improvisación y la redacción de guiones. En este complejo escenario, el presente artículo pretende explorar y elaborar una aproximación histórica y cultural al drama y el aprendizaje a partir de los trabajos de Vygotski. Se tratan cuatro aspectos teóricos relacionados que derivan de las aportaciones de este autor: contexto histórico; signos, producción cultural y cultura; el papel de la afectividad; procesos y modelos de aprendizaje. Todos ellos se abordan con relación a las temáticas de referencia desde las perspectivas histórico-culturales del aprendizaje. También se tienen en cuenta otros enfoques complementarios en los ámbitos de los estudios culturales y la semiótica social multimodal. Éstos se utilizan para desarrollar enfoques teóricos y metodológicos sobre la descripción y el análisis del aprendizaje y la educación dramática.     

The Nazi party speaker system (Rednerwesen der NSDAP.)

Our analysis of Anglo American, Native American, and Hispanic adolescents confirms several predictions derived from a cognitive‐functional theory of television's socialization effects. The major predictions that learning and functionality evaluations of observed values lead to acceptance were supported for each of the three ethnic groups. As the theory predicts, adolescents accepted values observed in television when they recognized them (a measure of learning) and when they evaluated the values to be important in “being successful” in the United States (a measure of functionality). Perceived realism of television and total television exposure did not predict value acceptance.     

从开放的模式特征到开放的大学形态——广播电视大学在发展中转型

广播电视大学是开放教育发展的实体,也是开放教育模式探索及构建的主体,为开放大学的建设提供了模式性基础和实体性依托,正以其自身的相对优势实现着向开放大学形态的转型。     

西南剧展的评论活动及其借鉴意义

1944年2~5月在桂林市举办的戏剧盛会———西南第一届戏剧展览会,在上演179场戏剧的同时,开展了大量的戏剧评论活动。评论活动文章数量多,参与人员层次复杂,文章形式多样。对抗战以来的戏剧运动和西南剧展上演的剧目开展了形式多样、内容广泛、卓有成效的讨论和研究,肯定了举办西南剧展的重要意义,探讨了艺术规律,促进了抗战戏剧运动的深入开展和戏剧艺术的提升。总结西南剧展评论工作的经验,对于今天发展社会主义文化艺术事业依然有着重要的借鉴意义。