Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening

The study explored the role of second-screen use and binge-watching in moderating entertainment education (EE) effects. A pretest/posttest experiment of 273 viewers of East Los High measured the effects of exposure to three subplots, concerning alcohol abuse, abortion, and immigration. The effect of identification with characters on change in attitudes was significantly moderated by second-screen use and binge-watching. In particular, second-screening tended to enhance the positive impact of identification; whereas, among respondents who binge-watched the show, the effects of identification were weaker.     

Susceptibility to Deception in a Political News Interview: Effects of Identification,Perceived Cooperativeness,and Ingroup Vulnerability

This article explores people’s susceptibility to political deception. Participants watched a news interview in which a politician either answered all the questions or deceptively evaded a question. In Study 1 (n = 202), deception is perceived through the dodge being irrelevant for voters who do not identify with the politician. In Study 2 (n = 618), partisan voters consider the politician more deceptive, and acting more deceptively, when the politician has their opposing party affiliation, independent of whether he dodges. When the politician shares their party identification, voters identify with the politician more and consider his responses more relevant. Findings are consistent with theoretical positions of identification, the cooperative principle, and social identity.     

控制交通噪声声屏障的发展历程及发展趋势

随着交通运输业的发展,交通噪声污染越来越严重。研究经验表明,声屏障作为一种降噪设施,能有效地控制交通噪声。文中介绍了声屏障的降噪机理和发展历程,并综述了声屏障的研究现状和发展趋势。     

基于蚁群算法在交通领域的应用综述

蚁群算法是受现实蚂蚁群体行为启发而得出的一类仿生算法。从蚁群算法与实际交通问题的求解有很强直接对应特性出发,对蚁群算法在交通领域的应用进行全面综述。蚁群算法也可应用于交通过程建模、交通过程优化及导航、交通运输规划等交通领域。     

Teaching Lean Six Sigma within A Supply Chain Context: The Airplane Supply Chain Simulation

Lean six sigma is a management methodology that firms can employ to achieve substantial improvement in supply chain performance. However, few pedagogical exercises facilitate students’ use of a comprehensive set of lean six sigma principles within a supply chain context. We describe the Airplane Supply Chain Simulation that helps students understand how lean six sigma concepts may be leveraged to improve supply chain performance. The basis of this simulation is a four‐tier supply chain, consisting of suppliers (two tiers), a manufacturer, and a customer, that produces three models of paper airplanes to meet randomly distributed customer demand. In the first of three successive runs, a highly structured simulation is executed in which supply chain roles are well defined, material flows are convoluted, and a “push” production strategy is followed. The first simulation as the “current state” and, for the second and third simulation runs, challenge competing student teams to leverage lean six sigma concepts to develop a “future state” that enables the fulfillment of all customer orders at the lowest cost. Results based on statistical analyses of survey response data from 194 MBA students show that the Airplane Supply Chain Simulation is an effective participative, team‐based learning tool.     

福建茉莉花茶产品形象识别系统设计的构想

形象是一种生产力。在激烈的市场竞争中,良好的形象有助于一个产业加快发展的步伐。针对福建茉莉花茶的行业背景和企业规模普遍较小的特点,为尽快摆脱困境,福建茉莉花茶产业的突破口之一就是开发和导入产品形象识别（PIS）战略,对此,本文分析福建茉莉花茶产品形象识别设计面临的三道门槛,接着提出相应的措施,最后提出了为有效提升福建茉莉花茶产品形象,企业有必要遵循的五大设计原则。     

基于CPLD的交通灯设计

本设计是基于CPLD的交通灯设计。通过一个用于自动控制十字路口的交通灯和计时器,来指挥各种车辆和行人安全通行。     

高架桥梁交通噪声环境影响预测分析

以一高架桥为例,选择特征年分析其交通噪声源强,采用线性模式分路段预测交通噪声对道路两侧的空间分布,以此来探讨高架桥交通噪声传播特点以及对周围环境影响的程度。     

用ISP器件设计交通信号灯控制器

本介绍一种用ISP器件设计交通信号灯控制器的方法，其构思巧妙，功能强大。本设计在GW48—CK型EDA开发系统上已获通过。     

“对分课堂”模式在《交通工程概预算》课程教学中的应用

本文针对目前《交通工程概预算》课程教学中存在的问题,将对分课堂引入《交通工程概预算》课程教学。教学中,重新设计教学内容,提取课程的知识主干,碎片化重点、难点。从实践的效果看,《交通工程概预算》课程使用对分模式是可行的,对分课堂能够有效改善课堂氛围,提高学生的综合能力,提升教学质量。