陶渊明“性不解音”新解

《宋书》、《晋书》、《南史》等史书皆有陶渊明"不解音声"、"性不解音"的记载,但从其诗文作品看,陶氏是精通音乐的,尤其是古琴艺术。对此矛盾,历来治陶者的解释是史书有误。本文则从道教音乐出发,指出陶渊明所不解的是灵宝"玉音"。易言之,陶渊明精通的是世俗琴乐,而非宗教音乐。     

WLAN中VoIP容量与呼叫准入控制研究

无线局域网络(WLAN)中实现基于因特网协议的语音(VoIP)通信将面临两个主要的挑战:一是如何提升VoIP容量;二是如何通过准入控制来确保语音的服务质量。论文对以上两个方面的目前研究状态分别进行了详细的阐述:在VoIP容量研究方面,论文指出了VoIP容量在WLAN中还将受接入点瓶颈效应、协议开销、竞争资源的数据流以及多速率信道四种因素的影响;在准入控制方面,论文将目前的准入控制方案分为基于模型的准入控制策略和基于测量的准入控制策略,指出了两种方案的优缺点以及还需要解决的问题。     

B2C网上商城客户忠诚度影响因素的实证研究

本文分析了B2C电子商务在中国的背景及现状,建立了理论模型并提出了实证假设,随之设计问卷调查表对有B2C网购经验的客户进行调查,并通过统计分析软件——SPSS 17.0对数据进行处理、分析,找出影响B2C网络客户忠诚度的主要因素,最后根据分析的结果为B2C的网上零售商提供了一些建议。     

基于淘宝网的创业关键要素优化设计研究

受到全球金融危机蔓延深化的影响,我国多数行业都受到了不同程度的冲击,但网络零售的电子商务行业发展却一路繁荣,网络购物如火如荼地发展,导致网上商店如雨后春笋般兴起。淘宝网作为中国网络市场龙头品牌,具有举足轻重的地位。本文以淘宝网为例探析优化设计网上创业的关键要素,包括适合在网上销售的商品、合理的进货渠道、设置店铺名和宝贝的相关技巧、合适的网络营销方式,以期对网上创业者提供参考借鉴。     

加快媒体融合创新步伐推动三湘华声全媒体跨越式发展

三湘华声的融合创新主要体现在各种媒介之间的融合,以及媒体业态与其他业态的融合。为进一步推动三湘华声全媒体跨越式发展,一要转变观念,谋求从载体到平台的转变;二要注重人才的引进与培养;三要在体制机制上大胆突破。     

网上购物中的风险及应对措施分析

网上购物中存在的风险主要表现为产品质量风险、交付风险、支付风险、服务风险等,这些问题集中暴露了当前我国电子商务和网上购物中存在的技术弊端和不足之处。因此,分析我国网络购物中的风险,找到解决措施,对我国电子商务的进一步发展有十分重要的意义。     

Hallucination as epistemology: critiquing the visual in Ken Burns’ The West

A quantitative content analysis of 1,055 television ads reveals that male voiceovers outnumber female voiceovers 4:1. As has been the case for decades in television, a man is much more likely to serve as the disembodied and objective voice of authority, expertise, and reason. However, a woman's voice is twice as likely to be heard if her body is also represented on screen. Based on that finding, the authors argue that scopocentric sexism influences when and how gendered voices are presented. A woman's relative agency, her recourse to “voice” in both the literal and metaphoric sense, is conditioned by her visual presence. After completing the quantitative content analysis, a qualitative textual analysis was conducted on a subsample of ads in order to explore relationships between voice and body at a finer-grained level. The study provides an important update for critical ad research concerning voiceovers and is the first that systematically compares voice and body data. The authors conclude by presenting ideas for integrating critical sound research into media literacy curricula.     

What Happens to the Data Collected When Libraries Use Undercover Agents?

Mystery shoppers deceive front-line personnel into believing that they are real customers. They provide their observations in a natural setting and relate evidence useful for planning, staff development, and organizational accountability. Given the coverage of mystery shopping in the literature for more than a decade, this study explores which of those public libraries currently use such shopping.     

Organizational Surveys: A System for Employee Voice

Although surveys are often used to assess and track employee attitudes and opinions over time and are used quite frequently by applied communication researchers, the use of surveys as a channel to voice employee attitudes and opinions has not been fully explored in the employee voice or basic organizational communication literature. With the increased call for accountability, effective applied communication researchers can play an important role in ensuring that organizations engage in the survey process in a manner that is “safe” for employees, and ethical and practical for the organization. Because the question of how to accomplish this task is complex and cannot be fully addressed within the constraints of a commentary, I offer three general principles to guide future researchers in helping overcome organizational communication problems:

1. Build trust in the organizational survey process, the researcher(s), and the organization.

2. Eliminate the adversarial relationship that often exists between management and employees who speak up.

3. Provide evidence that the organization does more than purport to value the things that it says it values.