利用高校网站实现教学管理的探索与实践

通过一个高校计算机系网站的设计与实现,探讨如何有效地运用高校网站更好地实现教与学紧密结合彼此促进,从而激发学生学习和教师参与的主动性、积极性,有效提高了教学管理质量。     

从淘宝商城更名析电子商务网站品牌推广策略

2012年1月11日淘宝商城在北京召开新闻发布会,宣布阿里巴巴集团旗下淘宝商城正式更名为天猫。文章以此为研究案例,在简要介绍淘宝商城更名事件的基础上,分析了淘宝商城更名的原因和受众对天猫的认知状况,在此基础上从微博互动、活动海选、设计悬赏、特价销售、会员特权、年度盛典六个方面论述了天猫品牌推广所采用的方法,进而延伸到电子商务网站品牌推广策略所包含的广告推广、公关推广、促销推广和人员推广四个维度的深入探讨。     

我国211工程高校图书馆特色资源建设网络调查分析

本文对我国211工程高校图书馆的特色资源建设现状进行网络调查,发现存在发展不平衡、各自为政、特色不显著、重建设轻服务、缺乏持续性等问题,在此基础上提出针对性的建议。     

我国档案垂直网站的发展现状及其在档案信息传播中的作用分析

档案垂直网站是一个新的理念。本文介绍了档案垂直网站及其特点,分析了我国档案垂直网站的发展现状及其在档案信息传播中的作用,提出了档案垂直网站进一步发展的策略。     

Measuring the quality of governmental websites in a controlled versus an online setting with the ‘Website Evaluation Questionnaire’

The quality of governmental websites is often measured with questionnaires that ask users for their opinions on various aspects of the website. This article presents the Website Evaluation Questionnaire (WEQ), which was specifically designed for the evaluation of governmental websites. The multidimensional structure of the WEQ was tested in a controlled laboratory setting and in an online real-life setting. In two studies we analyzed the underlying factor structure, the stability and reliability of this structure, and the sensitivity of the WEQ to quality differences between websites. The WEQ proved to be a valid and reliable instrument with seven clearly distinct dimensions. In the online setting higher correlations were found between the seven dimensions than in the laboratory setting, and the WEQ was less sensitive to differences between websites. Two possible explanations for this result are the divergent activities of online users on the website and the less attentive way in which these users filled out the questionnaire. We advise to relate online survey evaluations more strongly to the actual behavior of website users, for example, by including server log data in the analysis.     

高校商务英语虚拟学习环境的构建

探讨了构建商务英语虚拟学习环境的内容及其主要功能,并提出教师要胜任虚拟学习环境中的教学,必须不断提升自己的理论素养和积累实践经验,提高自己的知识水平和教学水平。     

西部欠发达地区新建院校校园网站发展研究——以毕节学院为例

笔者通过对毕节学院在读学生的抽样调查得出毕节学院校园网站的评价结果,并基于PEST方法研究视角对调查结果进行延伸分析,给出推进校园网站发展的合理建议,如从冷技术到热技术的认识转变、加大投入和一把手工程等.     

Editorial

No abstract available for this article.     

An evaluation study of the navigation and search systems on two academic websites and Google

Organizing information on a Website is vital to retrieve information from Websites and the Internet. This study investigates the establishing of navigation and search systems needed to organize information on academic Websites, and addresses key questions in relation to information access and to the use of these systems. This is achieved through the evaluation of two Websites (Dhofar in Oman and Monash in Australia) and their comparison with Google, using standard criteria identified in the literature. The outcomes will support designers of academic Websites and will support students in accessing and retrieving information. The main findings of this research is that Google and Monash University Websites have established search and navigation systems that support Website accessibility, which enhance site usability while Dhofar University Website uses navigation systems only because of content reasons.     

基于专题学习网站的知识建构活动的设计研究——以《中国货币金融博览》为例

学习的本质是知识建构,网上学习资源及网络学习环境便于知识建构的开展。文章利用基于设计的研究方法,探索出基于专题学习网站的知识建构活动的有效设计方法。研究中的《中国货币金融博览》专题学习网站是"151工程"的第一批立项项目,该研究依托这一网站,开展三轮教学试验,最终形成一套有效的设计方法。