21世纪初大学生人名研究

名字是个人代号，具有深厚的文化内涵，是社会语言学研究的对象之一。21世纪初大学生人名的构成形式、双名的语法构造、别具一格的命名方式以及人名用字等，具有鲜明的时代特征，的确是一个值得关注、探讨的社会语言现象。     

品牌学理论演化与发展

品牌学及其学科建设具有十分重要的理论和现实意义。基于学科形成的基本规律，结合实际把品牌学及其理论的形成过程初步划分为提出问题、理论准备和框架建设三个基本阶段，并进一步细分为早期品牌实践与品牌思想阶段、品牌理论产生的萌芽阶段、古典品牌理论阶段、现代品牌理论阶段、当代品牌理论阶段、单数品牌科学阶段和复数品牌科学阶段等七个子阶段，然后对每一阶段的历史轨迹、延展广度及未来发展进行梳理和刻画，最后指出品牌学未来的一些研究方向。     

青藏高原特色旅游品牌与经济效益分析

青藏铁路通车，为青藏两省区的旅游业发展带来了千载难逢的机遇。青藏铁路沿线是一条世界上自然风光最壮观，文化最神秘的世界顶级旅游带。依托青藏铁路，打造特色旅游品牌，提升经济效益，青藏两省区就是要对青藏高原丰富多彩的旅游资源通过文化与旅游的融合，挖掘旅游资源的文化内涵，优化旅游产品结构，转变旅游产业增长方式，提高旅游经济效益，促进旅游产业可持续发展。     

Cognitive profiling in Chinese developmental dyslexia with attention-deficit/hyperactivity disorders

The cognitive profiles of children with Developmental Reading Disorder (RD) and Attention-Deficit/Hyperactivity Disorders (ADHD) have been extensively studied in alphabetic language communities. Deficits in phonological processing and rapid naming have been implicated as core features of RD although whether the latter is a deficit specific to RD remains controversial. Similar research aiming to explore the cognitive profiles of children with both RD and ADHD in non-alphabetic language communities is limited. The specificity of rapid naming deficit to RD among Chinese has yet to be studied. In the first study, 43 Chinese children with confirmed diagnoses of RD + ADHD were assessed on their cognitive abilities in relating to reading. In the second study, the specificity deficit hypothesis of rapid naming to RD but not ADHD was examined. A digit naming test was administered to the RD + ADHD group (43 subjects) and an ADHD only group (49 subjects). In regard to cognitive profiling, rapid naming and orthographic knowledge were found to be the most common deficits among the Chinese RD + ADHD group. This co-morbid group was also found to have a significant deficit performance on the rapid naming task than the ADHD only group. The present findings support the double dissociation hypothesis in cognitive deficit between RD and ADHD. The results of both studies are discussed with reference to the findings of the Western counterparts.     

设计美在品牌与企业识别关系系统中之体现

品牌就是消费者与产品之间的关系。品牌形象是品牌在消费者心中的感知形象,品牌识别则是企业希望自身品牌达到的预期效果。企业识别系统正是联系企业与消费者、品牌识别与品牌形象的中间链条。企业识别设计是美的设计,其中MIS属设计美的内容,BIS和VIS属设计美的形式;BIS是设计美的活动形式,VIS是设计美的对象的存在形式。三者推衍依存,共同带动企业经营的步伐,塑造企业独特的品牌形象。     

品牌竞争力的内涵及模糊评价

品牌竞争力研究是企业评价其品牌价值的有效途径之一,品牌竞争力关系到企业的持续健康发展,对其进行客观、准确的评价是企业品牌经营战略的关键之一。品牌竞争力由品牌市场能力、品牌关系能力、品牌管理能力和品牌基础能力构成。根据品牌竞争力评价指标体系,可以采用模糊综合评价法评价品牌竞争力。     

Phonemic awareness,naming, visual symbol processing,and reading

This study examined differences between adequate and poor readers in phonemic awareness, rapid continuous and confrontation naming, and visual symbol processing. It also investigated which of these skills make independent contributions to word recognition, pseudoword reading, and reading comprehension. Subjects were 170 school referrals of average intelligence, aged 6 to 10 years. The strongest differentiators of adequate and poor readers, with IQ and reading experience controlled, were phonemic awareness, naming speed for letters and pictured objects, and visual symbol processing. Letter naming speed made the largest independent contribution to word recognition, phonemic awareness to pseudoword reading, and object naming speed to reading comprehension. Confrontation picture naming accounted for minimal variance in reading skills, when IQ was controlled. It was concluded that tasks of naming speed, phonemic awareness, and visual symbol processing are valuable components of a diagnostic battery when testing children with possible reading disability.     

大学学报:何时能以读者为本?

大学学报是高层次的学术理论期刊,其存在的价值就是为提高读者的学术素养服务。但目前的大学学报基本上是以编者为本,或以作者为本,很少能达到以读者为本,与读者群总体上处于一种隔膜疏离的状态。其原因主要是办刊理念不新、办刊机制不活、办刊人员不专、办刊环境不佳等因素所致。要改变这种被动局面,必须从体制上入手,鼓励大学学报自主定位,制订先进的办刊政策,加强审稿程序的管理,建立专家审读和读者品评相结合的评刊体系,促进大学学报向特色化、专业化、品牌化方向发展。     

品牌的契约性质：品牌契约论

品牌研究较多地集中在传播学、管理学、营销学中，而经济学却可以对品牌的性质给出一个更为本质的解释。品牌的经济学本质是一种契约。从经济学、契约经济学的角度在对品牌进行研究的基础上，文章创造性地提出品牌是品牌利益相关者，尤其是品牌与消费者之间的建立在对品牌信任基础上的一个复杂的关系性契约，同时在分析品牌的契约性质的基础上分别对品牌忠诚、品牌延伸与品牌危机等相关问题进行解释。     

打造品牌栏目是电视台的生存之本

品牌栏目是频道竞争的有力武器,品牌节目对于一个频道和一家电视台来说,就象品牌对于一家企业,拥有成功的品牌就意味着在市场上的成功,故打造品牌是电视台的生存之本。