我国旅行社品牌创建之理性思考

随着我国旅游业的全面开放，旅行社品牌创建已显得刻不容缓。近几年，学术界从诸多方面对旅行社品牌创建做了许多阐述，但普遍存在三个问题：一是缺乏对品牌创建过程中相关概念的明确界定；二是缺乏对品牌创建过程的结构层次分析；三是缺乏对旅行社品牌创建动态过程的描述，从而导致理论阐述缺乏一定的实操性。文章在明晰概念的基础上，提出了旅行社品牌创建的分层梯级结构循环模式。     

商标设计应注意的几个问题

商标体现企业形象、实力和声誉,是企业的无形资产.商标要简明、明了、易读、易记,具有识别性、独特性,可以借助"流行"设计商标,避免与其它商标雷同或近似,还要考虑国际化、延伸性,且要遵守政府法规.     

浅谈新时期电视文化的发展方向--从戏说剧、帝王剧看电视文化

本文分析了前些年戏说剧、帝王剧兴起的原因，并对戏说剧、帝王剧泛滥产生的危害作了阐述。最后，对电视的经营也提出了建设性的意见。     

名牌经济：市场经济的永恒主题

名牌产品以其自身的高品质、高信誉、高知名度、高市场占有率和高效益赢得市场和用户．随着实施名牌战略的深入和中国加入WTO，名牌产品战略正在向名牌经济战略引伸和拓展。这样，名牌的需求、竞争、辐射、扩张和带动效应不仅可以不断扩大企业的经济效益和给地方经济创造新的经济增长点，而且有利于加速推进我国经济结构、产业结构，企业结构的调整，全面增强和提高我国产品和服务的竞争力，推动社会经济的全面发展。     

民族品牌商标国际化过程中的字母要素分析

随着我国与世界各国经济贸易活动日益频繁,商标名称中的字母要素由于能够承载商品的相关信息和企业的文化定位而在商品国际化营销过程中变得越来越重要。文章分析了民族品牌商标字母要素常见的七种构成方式,并指出我国企业在商标字母要素设计中应注意的问题。     

价格促销对品牌评价的影响——以浙江省湖州市酒店业为例

随着产品进入生命周期中的成熟期,产品越来越同质化,"价格促销"成为了企业间竞争的常用手段。企业进行价格促销时,通常难以兼顾短期销量增长和品牌的正面评价。从价格促销的三个特性,即一致性、独特性和折扣幅度的视角出发,通过研究湖州市酒店行业的价格促销行为,以期探索同时获得短期销售的提升和避免损害长期的品牌形象的营销实践对策。     

我国旅行社品牌经营现状及对策分析

目前国内旅行社的品牌经营存在诸多问题。面对日益激烈的旅游市场竞争,我国旅行社必须具有品牌意识,创建有自己特色的旅行社品牌并加强品牌的全面管理。旅行社只有真正实现品牌经营,才能提高市场竞争力,才能长远发展。     

Correlates of Reading Fluency in Arabic: Diglossic and Orthographic Factors

Arabic native speaking children are born into a unique linguistic context called diglossia (Ferguson, word, 14, 47–56, [1959]). In this context, children grow up speaking a Spoken Arabic Vernacular (SAV), which is an exclusively spoken language, but later learn to read another linguistically related form, Modern Standard Arabic (MSA). Forty-two first-grade Arabic native speaking children were given five measures of basic reading processes: two cognitive (rapid automatized naming and short-term working memory), two phonological (phoneme discrimination and phoneme isolation), and one orthographic (letter recoding speed). In addition, the study produced independent measures of phonological processing for MSA phonemes (phonemes that are not within the spoken vernacular of children) and SAV phonemes (phonemes that are familiar to children from their oral vernacular). The relevance of these skills to MSA pseudoword reading fluency (words correct per minute) in vowelized Arabic was tested. The results showed that all predictor measures, except phoneme discrimination, correlated with pseudoword reading fluency. Although phonological processing (phoneme isolation and discrimination) for MSA phonemes was more challenging than that for SAV phonemes, phonological skills were not found to affect reading fluency directly. Stepwise regression analysis showed that the strongest predictor of reading fluency in vowelized Arabic was letter recoding speed. Letter recoding speed was predicted by memory, rapid naming, and phoneme isolation. The results are discussed in light of Arabic diglossia and the shallow orthography of vowelized Arabic.     

基于品牌敏感和价格敏感的市场细分

品牌敏感和价格敏感对消费者购买选择有重要影响。根据两种敏感度的高低可以把市场细分为价格型、价值型、关系型和便利型消费者,并针对各细分市场可分别采取招徕定价、差异化营销、品牌关系管理和广泛分销等营销策略。     

Age of acquisition and the completeness of phonological representations

The age of acquisition effect(faster recognition and production of earlierlearnt than later learnt words) is a robustfinding in both picture naming and written wordrecognition and naming. One possibleexplanation of this effect is the PhonologicalCompleteness Hypothesis of Brown and Watson[(1987) Memory & Cognition 15: 208–216], which proposes that early acquired wordsare recognised and produced faster than lateacquired words because they have lessfragmented phonological representations. Thoughoften cited, this hypothesis has never beentested experimentally. The present study setout to test this hypothesis using aphonological segmentation task. If earlyacquired words are stored in a more completeform, then adult participants should be slowerto segment early words than late acquiredwords. In addition, if the AoA effect is aconsequence of the quality of an individual'sphonological representations then there shouldbe a clear relationship between phonologicalskill (as measured by the phonologicalsegmentation task) and the magnitude of the AoAeffect size. In order to assess therelationships between phonological skill andthe AoA effect in adults, participants werealso given a word and nonword naming task. Theword naming task manipulated AoA andspelling-sound consistency. The results of thesegmentation task failed to provide any supportfor Brown and Watson's (1987) phonologicalcompleteness hypothesis. Phonological skill wasfound to predict the size of the AoA effect inthe word naming task, but not the size of theAoA effect in the segmentation task.