Health literacy and consumer health information

The rigours of the past few years have demonstrated the importance of good health literacy levels with the imperative of being able to obtain and interpret information to maintain and improve one's health never more apparent. With this in mind, this issue is focused on consumer health information, the gender and population group differences that exist in information seeking behaviour, the challenges of understanding medical explanations and terminology, and existing criteria to assess and ultimately produce better consumer health information.     

公共消费品经营：民营优先

公共消费品的特性决定着其经营方式,各级政府经营和民营公共消费品时分别存在“非市场缺陷”和“市场缺陷”。“非市场缺陷”主要根源于“经济人”的本性与非市场体制不相容的一面,目前尚无克服这一弱点的有效途径。而“市场缺陷”主要是技术和交易方式落后造成的,随着现代科技迅猛发展和产权制度的创新,这种缺陷已呈缩减之势,因此,为了提高公共消费品经营效率,要优先采用民营方式。     

高校图书馆文献资源在教学科研中的价值评估研究

[目的/意义] 对高校图书馆文献资源进行价值评估,可以为图书馆申请文献购置经费提供客观依据。[方法/过程] 提出一套图书馆价值评估方法,从时间价值、创造价值、替代价值3个角度全面衡量高校图书馆文献资源在各项教学科研工作中的具体贡献,并以大连理工大学图书馆为例进行实证分析,为其他高校图书馆开展价值评估工作提供参考。[结果/结论] 大连理工大学图书馆文献资源在科研工作中的价值均高于教学工作;电子资源的价值均高于纸本资源;与时间价值和创造价值相比,替代价值是最保守的价值评估方法。     

多维视野中的受众研究

在传播研究中，人们的受众观念经历了多种视野的变迁，受众曾先后被视作靶子、社会类别、消费、商品及解码等等。从总体倾向来说，这些视里的变迁体现了从强调受众的被动性到强调受众的主动性，从关注受众的社会因素到关注受众的化因素的特征。     

试析现代广告设计中的消费者逆反心理

在现代广告设计中,可以将常见的跟广告设计相关的逆反心理现象分为以下十三种:频度过高厌烦型;制作简陋厌恶型:内容陈旧抵制型;低级庸俗逆反型;过于武断叛逆型;吹嘘过头怀疑型;刺激过大逃避型;刺激过小无视型;华而不实畏惧型;过于雷同排斥型;道德违规痛恨型;过重自我讨厌性;过分自谦小看型。只有准确地把握消费者在不同情境中的逆反心理倾向,才能有针对性地采取有效措施,消除逆反心理现象。     

政府财政干预对OEM厂商绿色再制造的影响

以原产品生产企业(OEM厂商)为研究对象,通过两期模型探讨政府财政干预对企业再制造战略的影响,重点比较税收政策、补贴政策、"税收—补贴"联合政策对OEM厂商再制造的激励作用。研究结果表明,政府向OEM厂商征收新产品回收处置税的措施尽管会抑制新产品销量,但同时也抑制了再制造产品销量,因此难以达到扩大再制造的预期目的。与税收政策相比,补贴政策和"税收—补贴"联合政策具有正向引导作用,但两类政策的激励效果受到消费者认可度的影响。当消费者对再制造产品的认可度高时,适合采取"税收—补贴"联合政策;当消费者认可度低时,则仅适合采用补贴政策。     

The Teacher Behavior Inventory: validation of teacher behavior in an interactive lecture environment

Students’ rating of teacher behaviors provides valuable information on teaching improvement and instructional quality. Unfortunately, there is a lack of new validated instruments for measuring teacher behaviors. The Teacher Behaviors Inventory is an old inventory that was initially developed to measure teaching behaviors as regards lecture-based instructions, which is effected through the use of low-inference items. The aim of this study was to assess its continued suitability in the present educational setting by examining its construct validity and internal consistency through the lens of one lecturer’s teaching behaviors, as rated by 527 students after six interactive lectures. The variables evaluated, as mentioned above, were achieved after an items removal process, which resulted in a 32-item version. Apart from being valid and reliable, this condensed version allows for immediate assessment of teaching behaviors after an instruction session as the rating procedure is now more straightforward and less time-consuming, and also enables a reduction in rating errors. Therefore, the 32-item format serves as a practical diagnostic feedback tool in the present educational arena, permitting a longitudinal teaching behavior assessment to enhance teachers’ professional development.     

毛泽东消费经济思想渊源探析

毛泽东消费经济思想渊源主要有三:中国传统消费思想、马克思主义消费经济理论、苏联消费政策的经验教训,研究毛泽东消费经济思想渊源,有助于更好地把握毛泽东消费经济思想内涵.     

保定市城乡居民消费现状及其“瓶颈”破解

扩大消费需求是现阶段保持保定市国民经济持续增长的主要因素。近年来,保定市城乡居民收入稳步增长,但长期落后于GDP的增长速度,这是抑制城乡居民消费需求的最大＂瓶颈＂因素。扩大内需,拉动经济增长是一个复杂、系统的工作,只要找准切入点,采取有效政策支持,就能够发挥内需对经济的拉动作用,促进保定市经济社会又好又快发展。