应用数据挖掘技术研发通信业"离网预警"模型

使用数据探索分析及决策树算法等数据挖掘方法开发通信行业“离网预警”模型。以协助通信公司采取合适的客户挽留措施,确保客户忠诚度,保持通信公司收入。     

酒店餐饮业如何培养忠诚顾客

忠诚顾客是指那些对某一产品或服务有重复购买意愿和实际行动的顾客.酒店餐饮要取得竞争优势,就必须通过各种方法,花费大力气与顾客建立、保持以至发展长期的互惠关系,培养顾客成为酒店的忠诚者.     

软件开发的需求分析

本文详细讨论了Karen．and．Beyer．等人在需求分析阶段对数据采集的方法,设计过程的技术以及项目组织的管理,指出开发人员在需求分析阶段应特别考虑人的因素．     

顾客让渡价值理论及其战略意义

菲利普·科特勒提出的“顾客让渡价值”理论,为企业在后经济时代维系顾客关系的有效性提供了理论基础。顾客让渡价值的大小决定了顾客满意度的高低,从而决定了顾客忠诚度的强弱。在企业的战略安排上,顾客让渡价值理论的意义在于,企业必须构造完整的产品价值链,从整体顾客价值着手,在顾客心中实现准确定位,从而为企业驾驭顾客资产指明了战略方向。     

基于O2O平台的无锡老字号餐饮企业顾客满意度分析

老字号餐饮行业在互联网新业态、新零售的冲击下,开始选择"互联网+"发展模式。以无锡3家典型老字号餐饮企业"三凤桥""王兴记""穆桂英"和1家新兴网红餐饮"熙盛源"为研究对象,就其在O2O平台上的顾客满意度评价进行比较分析,探讨老字号餐饮企业的发展模式。     

基于no—show和取消预订的酒店顾客预订行为研究——以深圳大梅沙京基喜来登度假酒店为例

酒店顾客的no—show和取消预订行为直接影响酒店的收益管理,但与此相关的研究成果较少。通过对深圳大梅沙京基喜来登度假酒店长达半年的no—show和取消预订数据为样本进行定量分析,结果显示：整体上no-show和取消预订的顾客以男性商务顾客居多;顾客大多为临时的行程取消或更改而取消预订,且性价比和顾客对酒店的信任度对此有一定影响;散客尤其是商务顾客有着较为明显的规律,性别差异也极为明显。酒店应对顾客的no—show和取消预订行为予以重视。     

酒店对客服务中主客冲突管理研究

就冲突管理进行了相关文献论述,并阐述了酒店对客服务中主客冲突的类型。通过分析酒店主客冲突的引致因子和主客冲突的变迁过程,提出相应的调适缓解策略。     

PRIVATIZATION:

Library administrators, confronted with the realities of managhg with less, should consider privatization as a cost-cutting arrangement for the delivery of library services. Management decision making which separates the roles of provider and producer offers the potential for reducing costs through competitive bidding by private firms offering to produce library services. This article examines the privatization arrangement, reviews its advantages and disadvantages, and critiques its application to three areas of library operations: reference services, security, and cataloging.     

Customer prioritization in higher education: targeting ‘right’ students for long-term profitability

As competition for students, faculty and financial support has increased, so has the application of marketing in the field of higher education. One critical application of marketing all too often neglected, misunderstood and mismanaged in higher education is targeting customers for profitability. The purpose of this paper is to enrich the marketing practices of academic institutions as they face increasing competition for students, faculty and funding by presenting a discussion of ‘right,’ ‘at-risk right’ and ‘wrong’ customers for higher education. This paper reviews marketing paradigms as they have evolved over time, explains the concepts of right, at-risk right and wrong customers as they apply to higher education and identifies managerial implications critical to today's higher education administrators.     

高校人才培养运用顾客满意理论的思考

在社会主义市场经济条件下,高校人才培养应该运用顾客满意理论,这是由我国高等教育所面临的新环境、各方利益主体利益的实现以及对国家政策落实的需要所决定的。我国教育体制的改革和教育法规的完善以及企业对顾客满意理论的多年实践为这一运用提供了现实条件。高校运用顾客满意理论提高人才培养质量,应该在课程、教学方法、实践教学环节、考试制度等方面都做出调整和改进。