网络时代的营销复古

网络时代 ,信息技术飞速发展 ,电子商务和网上营销已成为现实。但是营销却表现出复古迹象 :现在制造商直接面对顾客 ,直销方式也网络化了 ;网络时代的口碑成为营销变量的重要组成部分 ;零售商店的职能正在改变 ;定制化成为基本的营销方式。企业必须拥抱电子商务 ,尽快“触网”,通过研究网络时代的消费者行为变化 ,开发与电子商务及消费者行为相适应的全新的营销模式     

大规模定制设计研究现状与发展方向

大规模定制是以大规模生产的成本和时间为客户提供个性产品和服务的一种生产模式,大规模定制设计是大规模定制实施的关键.文章首先分析了大规模定制设计的内涵与模式,然后从设计方法、关键技术和实施方法三个方面介绍了大规模定制设计的研究现状,最后讨论了大规模定制设计未来研究的重点.     

大量定制化环境下高职教学计划的设计

用人单位的需求是高等职业院校赖以生存的基础。为增强竞争力,适应不断变化的外部环境,学校的教学必须不断改革和创新。本文阐述了在大量定制化环境下教学计划的适应性问题,并根据实际情况详尽地论述教学计划的制定程序和方法、教学模块的设置方法。同时,为解决个性化教学问题,提高效率,降低教学成本,提出了模块学分制的教学管理模式。     

试述大众文化背景下的中国当代文学的特征

伴随着大众文化在现代化进程中的信息化、商业化、产业化，中国当代文学呈现出世俗化、喜剧化、散文化的特征。这在一定程度上是对文学创作的一种解放，但也不能忽视对文学的发展的不利因素。     

AutoCAD二次开发中幻灯片和脚本的定制

AutoCAD是目前国内外使用最为广泛的微机CAD应用与开发平台,由美国Autodesk公司研制开发。AutoCAD得到广泛应用的原因除功能强、易学易用外,更主要的是它具有开发的体系结构,允许用户和开发者在几乎所有方面对其进行扩充和修改(即定制和开发),能最大限度满足用户的特殊要求。本文正是基于此种情况,结合笔者的学习和实践经验对AutoCAD二次开发中的幻灯片和脚本定制问题加以阐述。     

CILT2000: Synergy,Technology, and Teacher Professional Development

Journal of Science Education and Technology - How can effective research conducted in a specific context contribute to more effective teaching and learning in a different context? This paper...     

政治神学的两个起点

六十年代以来的政治神学有两个出发点：近代世俗化进程和面向未来的意识，世俗化就是赋予原来的宗教概念世俗的意义，它表现为面向未来的世俗改革进步运动，世俗社会革命的精神同时也就是未来意识，即“希望”。政治神学的这两个出发点，就是二而一，一而二的关系，“未来”这一概念的功能可以为对社会现状进行庇评提供杠杆。     

Hacking Blackboard: Customizing Access to Library Resources Through the Blackboard Course Management System

Academic libraries have long been trying to gain access to users through their favorite online spaces, such as social networking sites. In this article a project of the University of North Carolina at Greensboro's University Libraries, which integrated library resources with the campus course management system, Blackboard, is detailed. The main objective was to push the best resources to students based on their actual needs. For years, static HTML Web pages were created, but the proliferation of these pages required tremendous maintenance. In addition it is not certain that students are able to access the most relevant resources buried deep in the Web site. Because of these challenges, the Course Resources Tool and the Library Resources Portal were created to provide high levels of customization based on information that was gathered from users as they log into Blackboard. The tools have been customized so that subject specialist liaisons can integrate library resources at the major, department, course, and course section levels. Despite some difficulties in launching and promoting these projects, there has been positive feedback. There was also an increase in usage statistics that rivals the use of the library's main Web site. This article describes the tools, documents the difficulties with each phase of the project, and discusses the lessons learned. Also, a brief overview of possible expansions of the Blackboard Course Resources Tool and the Library Resources Portal is provided.     

数字图书馆服务的动态定制机制

描述Web服务组合的基本逻辑过程,讨论基于Web服务组合的数字图书馆动态定制服务的构建机制和组合工具,认为基于Web服务组合的数字图书馆动态定制服务的构建机制应该由基本逻辑集成机制、组合粒度、组合程序和基本组合方式构成,并认为数字图书馆的动态定制服务工具应以BPEIAWS为基础。