高校图书馆社交媒体阅读推广实证研究

文章通过调查问卷分析高校图书馆用户对社交媒体阅读推广的需求和影响因素。研究表明:微信是用户使用频率最高的社交媒体,图书推荐是用户评价度最高的微信阅读推广类型,阅读服务是用户需求度最高的社交媒体阅读推广类型;用户的性别、学科背景和年级对需求存在显著影响。文章建议:建设以微信、微博为主的阅读推广平台,加强社交媒体阅读服务,积极开展推广活动,提供差异化的阅读推广服务,强化社交媒体平台的宣传推广。     

Religiosity and the digital divide in Canada

The digital divide refers to the differential patterns of Internet access adoption and usage across different segments of populations. The digital divide has been linked to demographic variables such as age and gender, and socioeconomic characteristics such as education and income. Using a nationally representative Canadian survey (N = 27,223) conducted in 2013, this paper investigates whether religiosity has an independent effect on the digital divide, accounting for the previously validated predictors of Internet use. Religiosity is found to negatively associate with Internet access and activity, controlling for a large set of characteristics such as age, ethnicity, education, and income. The religiosity-related gaps in the usage patterns appear to indicate lifestyle differences for those without any tie with religion compared with the individuals of average religiosity. For the very religious, the gaps indicate that they utilize the Internet for social networking less than others. Various implications are discussed.     

Spatial Discovery of Linked Research Datasets and Documents at a Spatially Enabled Research Library

Current publishing practices in academia tend to result in datasets that are difficult to discover. This is because datasets are not well-integrated across academic domains and they are often not linked to the documents that reference them. For these reasons, discovering datasets across domains can be challenging; for example, discovering archeological observations and biological specimens using the same search is not widely supported, even if both datasets share a similar spatial extent, like Mesoamerica. It is also challenging to retrieve relevant documents that reference datasets; for example, retrieving a series of field reports that reference archeological observations is typically not supported. Our work develops an extensible method for: (1) geographically integrating collections across disciplinary repositories and (2) connecting datasets to related documents. We describe a collection of spatially-referenced researcher datasets, capturing their metadata elements and encoding them as linked open data. We then leverage existing library services to formalize links from datasets to documents. The system described in this work has been deployed, resulting in an experimental open data site for the UCSB campus. Results indicate that this system can be scaled-up with support from an institutional repository in the near future.     

An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

The Formation of Swedish Media Studies, 1960–1980

Around 1960, the politics of the emerging media society in Sweden tended to fixate the formative functions of mass communication. The monopoly of public service broadcast media, press subsidies and new tendencies in film policy were some of the issues around which uncertainty prevailed. New methods to provide reliable data were sought by politicians, since empirical facts were required as arguments for an updated media policy. This article examines the different ways that the field of media studies was introduced in Sweden between 1960 and 1980. We argue that Swedish academic media studies departed from, and emerged within, a rather diffuse borderland between industry, politics and academia. The formation of national media research in Sweden can partly be seen as an effect of politicians and the media industry wanting to be better informed on issues such as media influence, media ownership and the habits and composition of the media audience.     

Is There a Future for Journalism?

A functionalist perspective on the future of journalism would posit that because human society needs journalism, we will find ways to support this communications practice. Yet such a perspective, however consoling, assumes a teleology that is far from guaranteed. What will happen is far from easy to predict; nevertheless, this paper pinpoints several key issues that impact on the future of journalism. It also advances some general propositions and a broad periodisation around UNESCO’s historical role in relation to these issues. The analysis gives particular attention to political and economic matters, the safety of journalists and internet governance. Each of these dimensions entails existential threats to journalism, but some opportunities are also noted. Four paradoxes are also identified, with tensions that may lead to change in one direction or another.     

Digital Inclusion in Library Context: A Perspective from Users with Print Disability

Digital inclusion is a strategy pursued to foster social inclusion of those who have been sidelined from the mainstream of information society due to lack of access to digital technologies and the skills to use them. Libraries have been working to close the gap by providing access to computers, the Internet, digital content, and digital literacy programs. However, research reveals a new type of divide where digitally competent people could be digitally excluded. This shows the need for a better conceptualization of access and literacy. This paper commits to exploring the concept of access to digital content from the perspective of people with print disability. It involved in-depth interviews with ten participants with print disability where the International Classification of Functioning, Disability, and Health was used as a framework for data analysis. The overall analysis shows that digital inclusion would be more meaningful if it involved providing content in alternative formats and empowering users to make informed choices. Issues such as flexibility and adaptability in content presentation and design of content discovery tools are among those discussed.     

Quality,Innovation, and Financial Sustainability

Entrepreneurial, independent digital media sites arose in response to disruption in the journalism industry brought on by emerging technologies. This study explores this trend in Latin America from the perspective of audiences. Based on surveys of readers of entrepreneurial digital news sites in Guatemala and Nicaragua, this mixed-methods study offers a snapshot of who these readers are and what they are interested in. Results showed readers of the Guatemalan and Nicaraguan news sites valued equally quality journalism and innovation, but differed when it came to the importance they placed on the sites’ business models. This study also illuminated a new dimension of innovation, one from the readers’ perspective. While some respondents associated innovation with use of new technologies, in general readers defined innovation as unique (to the region) and alternative (to mainstream media) ways of doing journalism; their definition, unlike that of journalists, was not necessarily technologically driven.     

媒介化社会背景下大学生体育网络媒介使用的现状与思考

该文采用文献资料法、问卷调查法、数理统计法和访谈法,对浙江省杭州市部分大学生体育网络媒介使用情况进行调查研究。结果显示：当前大学生体育网络媒介使用频率为平均每周2.3次,每次使用时间为30min～1h之间;大学生体育网络媒介使用目的主要为锻炼身体、学习体育健康知识、关注体育赛事与明星和消遣娱乐等;大学生体育网络媒体的使用内容主要为体育运动类APP课程、体育在线课程、体育赛事转播以及体坛资讯等;体育网络媒介的使用对于体质健康水平提升有积极的影响。应从学校体育在线课程建设、科学健身信息传播效果、体育运动类APP爆发式增长和大学生网络媒介素养教育等方面,对媒介化社会背景下大学生体育网络媒介使用进行反思。     

欧盟贯通科学仪器创新价值链的项目资助模式研究及启示

科学仪器是科学研究不可或缺的工具,是推进高水平自立自强的重要基石和保障。重大科技基础设施研发建设催生诸多具有产业应用前景的科学仪器及相关技术,但转移转化尚任重道远。欧盟基于“开放科学、开放创新与向世界开放”理念设立ATTRACT项目,尝试加速推进重大科技基础设施探测和成像相关的实验技术产品化与市场化,构建基于科学仪器创新价值链的创新生态系统。文章围绕国内科学仪器项目组织现状与管理特点,深入剖析ATTRACT项目的组织管理模式,以期为我国加速重大科技基础设施先进技术转化,优化科学仪器创新资源配置,突破高端科学仪器研发与转化瓶颈提供支撑和参考。