考虑退货费用的B2C电子商务企业利润最大化模型研究

在回顾相关文献的基础上,把退款和退货费用分担作为B2C电子商务企业退货策略的两个方面进行研究,建立商品消费市场的利润最大化模型。研究表明：在消费者对退款较为敏感的商品消费市场中,B2C电子商务企业采取宽松的退款策略,少分担或不分担退货费用有利于实现企业利润最大化;而在消费者对退货费用分担较为敏感的商品消费市场中,B2C电子商务企业应尽量提高退货费用的分担比重,同时采取较为严格的退款策略,以有利于实现企业利润最大化。     

基于电子网络商务平台的大学生创业探讨——以莆田学院学生创业实践为例

简述电子网络商务应用模式,分析电子网络商务发展现状,以莆田学院学生创业实践为例,论述电子网络商务是大学生创业的有效途径,探讨大学生电子网络商务创业模式的构建,提出提升创业水平的一些建议。     

Understanding the roles of institutional pressures and organizational innovativeness in contextualized transformation toward e-business: Evidence from agricultural firms

E-business is of increasing significance in promoting agricultural economic development and restructuring and upgrading, yet agricultural firms’ transformation toward e-business in China is at a low level. To gain insights to why and how agricultural firms intend to accept or resist the revolutionary innovation of e-business, this study draws on the perspective of institutional theory and organizational innovativeness to develop an integrative model to fathom factors affecting transformation to e-business in agricultural firms in China. By analyzing the impacts of institutional pressures on perceived benefits, perceived barriers, and subsequent e-business transformation intention, the empirical results indicate that mimetic pressure, coercive pressure, and normative pressure have different levels of positive effects on perceived benefits; normative pressure has a significantly negative impact on perceived barriers, while mimetic pressure and coercive pressure have no significant effect on perceived barriers. Perceived benefits and organizational innovativeness have significantly positive impacts on e-business transformation intention, while perceived barriers have no significant effect. Perceived benefits play a partial mediating role between institutional pressures and e-business transformation intention.     

Influence of self-perceived creativity and social media use in predicting E-entrepreneurial intention

Entrepreneurship has gained widespread attention in the 21st century. This study aims to examine the direct effect of self-perceived creativity on e-entrepreneurship intention and the moderating effect of social media use on the relationship between self-perceived creativity and e-entrepreneurship intention. Data were gathered from 248 Omani entrepreneurs. The findings revealed that the direct effect of self-perceived creativity and social media use significantly influences e-entrepreneurship intention. Notably, the positive impact of self-perceived creativity on e-entrepreneurship intention was moderated by social media use. This study concluded that self-perceived creativity is a crucial factor at the start of the entrepreneurial process, as it contributes to designing new products and services. In addition, this study introduced social media use as a boundary condition on the relationship between self-perceived creativity and e-entrepreneurial intention. Therefore, this study differs from other studies, as it examines whether social media improves opportunities for entrepreneurs and works for discovering and generating opportunities.     

“动态能力集”人才培养模式的研究与实践——电子商务特色专业人才培养方案创新

根据高职教育构建"工学结合"人才培养模式,增强创新、创业素质教育的指导思想,结合江苏省级示范院校重点特色专业建设标准和江苏经贸职业技术学院电子商务专业的实际,阐述了"动态能力集"人才培养模式的构建理念和思路,并分析和总结了该模式在电子商务专业人才培养方案制订和专业建设实施过程中的具体应用和效果。该模式的实施可动态跟踪行业企业的发展,并显示出预见的主动性,体现了创业和就业的深度融合,对我国高职院校各专业特别是电子商务专业的建设和教学改革有借鉴意义。     

地质公园旅游电子商务发展策略——以贵州关岭化石群国家地质公园为例

旅游电子商务以旅游中介网站为代表发展迅速,而地质公园的旅游电子商务发展却相对滞后。文章在分析国内外旅游电子商务发展的基础上,进一步分析贵州关岭化石群国家地质公园电子商务的现状,并为贵州关岭化石群国家地质公园旅游电子商务建设提出了对策建议。     

中国互联网产业现状与发展趋势分析

互联网产业在经过多年的发展后，再次呈现出全面发展的势头，可以断言2005年互联网产业已经迎来了第二个发展高峰。本文分析了互联网产业的发展现状，并对互联网产业的发展趋势进行了初步的预测。     

电子交易在中国体育用品业中的发展

与传统的商品交易相比,电子交易具有节约成本、提高效率、扩大品牌影响等功能。然而,电子交易在中国体育用品业中发展缓慢,制约发展的因素包括网络普及程度和体育用品企业电子商务化程度不高、与电子交易配套的相关体系不健全、消费者对网上购物不信任等等。对此,提出在中国体育用品业中发展电子交易的相应对策。     

ASP技术在电子商务中的应用

本阐述了ASP技术及其实现方法，对ASP技术与网关及服务器扩展模式的不同特点进行了比较。通过分析电子商务数据访问方式详细描述了ASP技术在电子商务中的应用。     

ASP.NET平台上基于OFFICE操作集的报表生成方案

以web服务为核心的动态电子商务是电子商务发展的新方向,为了配合越来越多的在线分析决策(OLAP)业务发展,大量的统计报表和统计图需要在服务器端在线生成,本文简单论述了如何利用ASP.NET平台调用OFFICE互操作集(office interop)在线生成图表。