基于广告的竞争情报初探

本文从理论和实践两个方面对基于广告的竞争情报作了初步研究.文章首先指出广告信息源对于竞争情报研究的意义,然后回顾了目前学术界和产业界关于基于广告的竞争情报的相关研究和实务的现状,接着论述了广告信息源与竞争情报的关系,并阐述了主要广告内容的竞争情报特征,在这基础上提出了和竞争理论、博弈论、信息不对称理论结合的研究思路,最后对基于广告信息源竞争情报工作和研究的难点作了探讨.     

Business Intelligence Capabilities and Firm Performance: A Study in China

The development of artificial intelligence (AI) technology expands the boundary of business practice, inducing the emergence and application of business intelligence (BI) that has promoted the transformation of information techniques to optimize business decision and operation. However, there is a lack of theoretical consensus and measurement of the technology embedded in BI at present. This study exploratively develops the Sense-Transform-Drive (STD) conceptual model of BI based on dynamic capabilities theory and organizational evolutionary theory to explain the core BI capabilities. By using factoring analysis and structural equation modeling analysis, we extract the latent constructs and empirically verify the validity of the STD model and further examine the correlation and mode of interaction of the three core BI capabilities and the impact of BI application on firm performance in the real economy with a sample contextual to Chinese business practices. The study results show that there are direct and high-intensity cumulative positive effects among the structural components of the STD conceptual model and BI-related dynamic capabilities can enhance operating efficiency and firm performance.     

In the hearts and minds of employees: A model of pre-adoptive appraisal toward artificial intelligence in organizations

Organizations face increasing pressure to implement artificial intelligence (AI) within a variety of business processes and functions. Many perceived benefits surround AI, but a considerable amount of trepidation also exists because of the potential of AI to replace human employees and dehumanize work. Questions regarding the future of work in the age of AI are particularly salient in pre-adoption organizations, before employees have the opportunity to gain direct experience with AI. To cope with this potentially stressful situation, employees engage in cognitive appraisal processes based on their own knowledge and personal use of AI. These pre-adoptive appraisals of AI influence both affective and cognitive attitudes, which in turn trigger behavioral responses that influence an organization’s ability to leverage AI successfully. Our survey of 363 Taiwanese employees shows that perceptions of AI’s operational and cognitive capabilities are positively related to affective and cognitive attitudes toward AI, while concerns regarding AI have a negative relationship with affective attitude only. Interaction effects of employee knowledge and affective attitude are also observed. This work’s main contribution lies in the development of an empirically-tested model of the potential impact of AI on organizations from an employee perspective in the pre-adoption phase. These results have practical implications for how organizations prepare for the arrival of this transformative technology.     

一类二元非乘积型Meyer-knig-Zeller概率算子的饱和定理

借助二元抛物线引理,探讨一类二元非乘积型Meyer-knig and Zeller概率算子的饱和性,得到了一个点态饱和定理.     

安全情报概念的由来、演进趋势及涵义——来自安全科学学理角度的思辨

[目的/意义]安全问题是当前国家、政府、企业、社会、大众及学界广泛关注的一个重要现实问题，而安全情报是保障安全的必用之宝，故安全情报研究具有十分重要的理论与现实意义。[方法/过程]运用文献分析法和思辨法，从安全科学学理角度出发，论证基于安全科学视角解读与界定安全情报概念的必要性、重要性与紧迫性，探讨安全情报概念的由来与演进趋势，并分析安全情报的涵义。[结果/结论]从安全科学学理角度看，从安全信息到安全情报的安全管理新认识是提出安全情报概念的根本动力，安全情报概念的总体演进趋势是从分散到统一。同时，从系统安全学角度看，安全情报是指所有影响系统安全行为的安全信息。     

新冠肺炎后演艺行业的走势

2020年,演艺行业虽受新冠肺炎疫情影响,但需求始终存在,并能够随着经济的增长而增长。5G、大数据中心、人工智能和工业互联的发展,将推动演艺行业在在线化、专业音视频与消费类产品融合发展。     

Managing What We Can Measure: Quantifying the Susceptibility of Automated Scoring Systems to Gaming Behavior

As methods for automated scoring of constructed‐response items become more widely adopted in state assessments, and are used in more consequential operational configurations, it is critical that their susceptibility to gaming behavior be investigated and managed. This article provides a review of research relevant to how construct‐irrelevant response behavior may affect automated constructed‐response scoring, and aims to address a gap in that literature: the need to assess the degree of risk before operational launch. A general framework is proposed for evaluating susceptibility to gaming, and an initial empirical demonstration is presented using the open‐source short‐answer scoring engines from the Automated Student Assessment Prize (ASAP) Challenge.     

Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.     

拓展国内区域贸易,提升产品国际竞争力

大国国内区域贸易能够在全国范围内配置资源,在全国范围内实现分工和专业化经济以及规模经济,并且营造了企业发展所必需的竞争环境,因而能够提升产品国际竞争力。文章实证分析了我国区域贸易的现状和区域贸易可拓展的空间,并以美国国内区域贸易提升美国产品国际竞争力为例对理论进行了检验,认为提高我国产品国际竞争力的一个办法就是拓展国内区域贸易。