图书馆建设与信息市场细分

信息市场细分有助于图书馆用户群清晰化和目标市场的确立,从而推动图书馆的建设与发展。     

Multilingual modeling of cross-lingual spelling variants

Technical term translations are important for cross-lingual information retrieval. In many languages, new technical terms have a common origin rendered with different spelling of the underlying sounds, also known as cross-lingual spelling variants (CLSV). To find the best CLSV in a text database index, we contribute a formulation of the problem in a probabilistic framework, and implement this with an instance of the general edit distance using weighted finite-state transducers. Some training data is required when estimating the costs for the general edit distance. We demonstrate that after some basic training our new multilingual model is robust and requires little or no adaptation for covering additional languages, as the model takes advantage of language independent transliteration patterns. We train the model with medical terms in seven languages and test it with terms from varied domains in six languages. Two test languages are not in the training data. Against a large text database index, we achieve 64–78 % precision at the point of 100% recall. This is a relative improvement of 22% on the simple edit distance.     

图书馆员从事研究活动的心态调适

“心理距离说”讨论从事图书工作研究应具有的心态：换一种眼光看图书工作研究，不要仅看到其过程的苦与难的一面，更要看到其对社会的教育意义等有积极意义的一面；换一种态度看图书工作研究，摆脱功利与实用主义，摆脱常人看问题的方法，摆脱所谓的“正常视象”；换一种注意力审视客体，采用特殊审美注意去探索客体的内部本质；与实用、功利保持适当距离，不即不离，处理好图书工作与科研、研究与收益、理论与实践、研究成果与读者服务等几种关系。     

证券市场的泛信息不对称状态及其优化--基于信息传递流程的分析

证券市场是一个对信息高度依赖的市场，也是一个“泛信息不对称”的市场，“提高信息透明度”已经成为各国证券监管机构的重要监管目标。泛信息不对称状态产生于信息传递的各个环节，并在不同的环节受到不同因素的影响和制约。本文将信息的传递分成四个阶段，分析了在不同的传递阶段信息不对称产生的诱因，并针对这些诱因提出了相应的优化措施。通过这种信息传递流程的分析方法，不仅可以深化对证券市场信息不对称状态的认识，还可以为“泛信息不对称状态”的优化提供新的策略。     

趋同抑或求异:英国高等教育质量保障的过去与未来

博洛尼亚进程有力推动了欧洲高等教育一体化,英国积极参与欧洲高等教育区建设,在质量保障方面与其保持高度一致,促进了欧洲高等教育的趋同发展。本文通过历史分析发现,英国高等教育质量保障系统包含科研评估、教学评估和机构审核,兼具质量改进与问责的双重功能,且表现出竞争导向、风险为本的市场问责发展趋势。在脱欧背景下,英格兰新成立的学生办公室也是高等教育国家干预与市场问责的进一步结合,并非英国的"求异"发展。英国乃至欧洲高等教育区的质量保障机制面临着机构多样性与标准相似性的张力,并将受到消费者"众口难调"质量观的挑战。     

The Librarian BFF: A Case Study of a Cohort-Based Personal Librarian Program

This case study presents the development and implementation of a personal librarian program for a cohort-based, executive-style higher education administration doctoral program. Librarians and the program director collaborated to create a student-centered program based on individual research needs. The personal librarian program was designed to build a close relationship between the librarian and individual students; to help identify their research knowledge gaps; and to identify resources to meet each individual students' research needs.     

Two Thousand Students,One Librarian: Balancing Depth and Breadth of Library Instruction for Online Graduate Students

Many librarians struggle with how to balance scalable instructional offerings with more personalized instruction for online students—scale tends to come at the cost of personalization and vice versa. This paper will discuss three methods for connecting with online students that range from one-to-one personalization to widely scalable instruction: individual consultations, scaffolded instructional webinars, and asynchronous video tutorials. The student engagement with each type of instruction will be discussed, with ideas for future directions provided.     

Export market orientation behavior of universities: the British scenario

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution.     

大型赛事赞助、网络关注度与企业市场价值--2018年俄罗斯世界杯中国赞助商实证研究

企业赞助大型体育赛事目的是为了提升企业的市场价值,针对多家中国企业赞助2018年俄罗斯世界杯的事件,用事件研究方法考察了企业签约赞助和开赛日2个阶段股票价格的异常收益波动,并用百度指数研究了网络关注度对异常收益的影响关系。研究发现,中国企业赞助俄罗斯世界杯,在签约事件窗口内企业获得正向的市场绩效,而在开赛日事件窗口内企业获得负向的市场绩效。百度指数与股票异常收益的关系,说明网络关注度对事件影响产生催化剂的作用。研究结果表明,企业赞助大型赛事需要注重短期和长期的效果,注意防止过度炒作,并要积极采用营销组合的手段扩大赞助带来的影响和收益。     

Strength,Weakness, Opportunity,Threat (SWOT) Analysis of the Adaptations to Anatomical Education in the United Kingdom and Republic of Ireland in Response to the Covid-19 Pandemic

The Covid-19 pandemic has driven the fastest changes to higher education across the globe, necessitated by social distancing measures preventing face-to-face teaching. This has led to an almost immediate switch to distance learning by higher education institutions. Anatomy faces some unique challenges. Intrinsically, anatomy is a three-dimensional subject that requires a sound understanding of the relationships between structures, often achieved by the study of human cadaveric material, models, and virtual resources. This study sought to identify the approaches taken in the United Kingdom and Republic of Ireland to deliver anatomical education through online means. Data were collected from 14 different universities in the United Kingdom and Republic of Ireland and compared adopting a thematic analysis approach. Once themes were generated, they were collectively brought together using a strength, weakness, opportunity, threat (SWOT) analysis. Key themes included the opportunity to develop new online resources and the chance to engage in new academic collaborations. Academics frequently mentioned the challenge that time constrains could place on the quality and effectiveness of these resources; especially as in many cases the aim of these resources was to compensate for a lack of exposure to cadaveric exposure. Comparisons of the actions taken by multiple higher education institutions reveal the ways that academics have tried to balance this demand. Discussions will facilitate decisions being made by higher education institutions regarding adapting the curriculum and assessment methods in anatomy.