浅谈广告英语的修辞手段

广告英语是有别于普通英语的一种独具一格的应用语言,各种修辞手段在广告英语中的灵活运用,加强了广告的感染力和号召力,使广告英语更能有效地实现其广告目的.本文通过一些典型具体的英语广告例子,对广告英语的修辞手段及其功能效果进行了归纳和分析.     

Development of a didactical training concept for peer tutors in gross anatomy

Even though peer tutors are often used in gross anatomy courses, research in the field is rather a subject of the last two decades. This is especially true about the didactical challenges these types of peer tutors experience during their tutorials and about how they are prepared for the task. The aim of the presented study was to learn about the training needs of the tutors, and to subsequently design, implement, and evaluate a didactical training concept. A qualitative design was chosen to examine how tutors can best be prepared for tutorials of gross anatomy. To do so, focus group interviews were conducted. The data were analyzed and grouped into various concepts, using semi‐structured interview questions as guidance. It was found that peer tutors are in need of training in the following aspects: Dealing with students who are experiencing difficulties during or as a result of dissection, dealing with group dynamics, that is, at the dissection table, keeping students motivated, time management, and staying confident as a tutor. In order to be regarded as useful and relevant in the eyes of tutors, a preparatory training course should include all these aspects in addition to general didactical training elements. Training needs of peer tutors of gross anatomy go beyond the content of standardized didactical curricula; therefore, tutors should be prepared with a curriculum that is specifically geared toward the many challenges associated with teaching gross anatomy to first year medical students which are already so well documented in the research literature. Anat Sci Educ 10: 495–502. © 2017 American Association of Anatomists.     

图书馆工作研究与"精品意识"

研究是客观事物在人们观念中的反映,因图书馆工作中待改进之处较多,研究者群体近年也在持续扩大与变更,这都对研究的方式、路向有一定影响.变革时期的图书馆工作研究要深入发展,宜加大科研导向力度,倡导严肃质朴的学风;引导研究者树立正确的荣誉观;自觉地培养"精品意识".     

别样的声音——《人:小说的聚焦》与当前的小说研究

从"人"的角度研究文学是历久弥新的话题。黄伟林的《人:小说的聚焦》在关注"人"的同时,有意识地将"人"纳入"现实主义"、"现代主义"和"后现代主义"等思潮中考察,连接起新时期中国不同形态的小说,切入了当前小说研究的核心。在文本细读的基础上,《人:小说的聚焦》挖掘出新时期小说的深层共性,将之升华到理论高度,既有深度又有内容,对当前"浮化"和"泛化"的小说研究是一种反拨,别有意义和价值。     

余光中的“文心雕龙”

中华学者从事文学批评时,往往大量地运用当代西方的文学理论。评论余光中的作品,当然可以这样洋为“中”用;然而,论文主要运用1500年前刘勰撰的《文心雕龙》的理论,分析余光中的创作特色及多方面的文学贡献,说明余光中的诗心文心仿佛与《文心雕龙》呼应。论述中西方理论只作辅佐。     

唐代长安城的建筑及布局形式研究

唐代的长安城是当时世界上的一个奇迹。首先,他有着极为严整、精密的城市规划,这种城市规划的完善和有序令当时很多有着悠久历史的永恒之都都无法望其项背。其次,他规模宏伟、外观壮丽的城市建筑此时达到了木构建筑的顶峰。举凡屋顶形式、木构结构、单体建筑和组群布局形式,都达到了中国古代建筑最完善的程度。这个建筑的顶峰是如此的高大,以致于其后的各代都无法超越而只能略做修改和补充。     

基于VRML的高校思想政治理论课虚拟实践教学的实现

构建基于VRML的高校思想政治理论课虚拟实践教学系统有着非常重要的意义,可以从虚拟场景建模、系统替身和群体感知、交互的实现、协同并行控制四个方面以及从子模块设置、系统功能模块、用户角色功能关系三个方面分别实现高校思想政治理论虚拟实践教学系统的技术构建与模块功能设计。     

Characterizing cross-professional collaboration in research and development projects in secondary education

Collaboration between practitioners and researchers can increasingly be observed in research and development (R&D) projects in secondary schools. This article presents an analysis of cross-professional collaboration between teachers, school leaders and educational researchers and/or advisers as part of R&D projects in terms of three dimensions: reasons for collaboration, the division of roles and tasks, and the communication structure. Data were collected in interviews with participants from 12 Dutch projects, from documents and from meetings with participants. The results show that the parties involved can have the same reasons for cross-professional collaboration but that the external educational experts may also have additional objectives. Roles and tasks were divided in different ways, depending on who directs and guides the research and development, and whether teachers were involved as teacher researchers in the project. The communication structure appeared to be linked to the division of roles and tasks, but also to the number of participants in the project. The three dimensions proved to be valuable viewpoints to study cross-professional collaboration in R&D projects in Dutch secondary education. Furthermore, we distinguished four types of cross-professional collaboration in R&D projects. These types differ in the extent to which the school or the external party direct and guide the project: (a) School-directed collaboration; (b) School- and researcher-directed collaboration; (c) School- and adviser-directed collaboration; (d) Researcher-directed collaboration. Our findings can support participants to consciously choose a particular type of cross-professional collaboration that fits their purposes and specific situation.     

中学历史教育的忧思──兼谈历史的持续学习问题

历史知识的重要与青少年历史知识的贫乏令人汗颜，启人深思，究其所以，原因甚多。如何把历史教育的功利性与趣味性结合起来，如何使学生毕业后保留持续学习历史的兴趣，是当前中学历史教师需要深思和探讨的问题。笔者以为，当从转变教育现念、改革教法、激发学生兴趣、增强教师自身素养入手。     

20世纪90年代德国高等教育财政改革述评

20世纪 90年代是统一后的德国高等教育财政改革十分活跃的 1 0年。高等教育拨款、科研经费、学生资助三个层面的改革举措 ,使德国高等教育财政体制和运行机制向以市场为导向、以效益为本位、以多元投资为特征的方向演变