The Antecedents of the Market Orientation in Higher Education

ABSTRACT

Colleges appear to be more eager and willing than ever to adopt a market orientation given declining enrollments and the downsizing that many are experiencing. Yet, the factors which foster and produce a market orientation have not been well defined in previous research. This study examines three antecedents of the market orientation within the context of higher education: institution size (student enrollment), source of funding (public/private), and institutional innovativeness. While the findings indicate that all three have some effect on adoption of a marketing orientation, innovativeness overwhelmingly plays the largest role. The implications for administrators as well as directions for future research are discussed.     

Crossing the binary line: the founding of the polytechnic in Colonial Hong Kong

Using the case of the Hong Kong Polytechnic (HKP), this paper examines academic drift in colonial settings. The HKP, like polytechnics in the UK, was supposedly a service sector institution. Under the binary system in the UK, schools in the service division were governed by the state educational bureaucracy, while the universities – the autonomous sector – were under the University Grants Committee (UGC). When the HKP was being founded, however, it became an institution under the UGC of Hong Kong. This article argues that the HKP could cross the binary line because a polytechnic unsubordinated to the local colonial state would be more serviceable to external agents’ interests. This finding suggests that researchers of academic drift – who have hitherto studied exclusively sovereign nations and the impacts of internal factors – should also examine the cases in dependent territories as well as the effects of external influences on such shifts.     

Environmental Improvement: The Economic Aspects

In this study, the authors examine the mission statements of 136 zoos in the United States that the American Zoo and Aquarium Association (AZA) has accredited, and report on the predominant themes of education and conservation in the statements. To explore the relation between these two themes, the authors present a literature review of the roles and purposes of zoos and discuss how the literature compares with the roles and purposes of zoos as found in the zoo mission statements. They conclude that with more than 134 million visitors a year, zoos are in a unique position to provide environmental education and conservation education to large numbers of people.     

文化育人:大学的文化使命——兼论苏州职业大学"吴文化园"的定位和作用

大学的文化使命应明确指向教育的根本宗旨——育人。大学文化通过建构、内化、升华的作用完成育人的过程。凝练精神文化、培育学术文化、建设制度文化、打造物质文化、倡导行为文化等是进行大学文化建设、履行文化育人使命的重要途径。对高职院校而言,坚持大学文化建设,从地方传统优秀文化中汲取养分,将可以在“文化育人”方面有所作为。苏州市职业大学的“吴文化园”即已成为学校文化育人的标志性载体。     

采准巷道动压下围岩控制技术

分析了东荣二矿17#煤层采准巷道动压形成原因及响应影响因素,通过对该矿原有支护方案下动压巷道的围岩变形观察,分析了动压影响规律,针对17#煤层采准巷道动压的安全掘进提出了合理的支护方案,通过现场工业实验得到了理想的控制效果,进一步说明了动压巷道的支护关键所在。     

中国新时期儿童文学的深层拓展

新时期儿童文学以其开放性、创造性和丰富性 ,将中国儿童文学推入了一个全新的发展阶段。其深层拓展的表现有三 :一是突破了“教育工具论”的束缚 ,确认儿童文学具有多元的价值功能和美学目的 ,提升作家的使命意识与人文关怀 ;二是摆脱了“成人中心论”的羁縻 ,确认儿童文学必须以切合少年儿童的精神世界与思维特征为基准的主体性原则 ,重建人的意识 ,塑造未来民族性格 ;三是校正了儿童文学标准单一性与创作现象丰富性之间的矛盾错位 ,确认以少年儿童年龄特征与接受心理的差异性来建构多层次的儿童文学分类 ,以推进儿童文学创作的发展繁荣     

医务传道方法与“中国医务传道会”的早期活动

1830年,来华基督教新教传教士在其传教活动中,根据中国社会文化的特点和中国民众对外来宗教的态度,逐渐探索并形成了一种具有特色的传教方法,即“医务传道”方法。传教士试图通过为一般民众提供免费的医疗服务,来扩大基督教在华传播的基础。1838年成立的“中国医务传道会”,是具体推行这种传教方法的机构。从1830到1850年间。在它的组织和支持下,一些传教医生在各通商口岸分别开办了医疗机构,医治病人数十万。“ 医务传道”活动使基督教新教势力在中国的扩展获得了有利的条件,但同时在客观上也为近代西方医学的传入准备了条件。     

如何提高电液伺服系统的性能

论述了提高电液伺服系统性能的主要方法和手段 ,是多年实践经验的总结     

论杜甫与史官文化

杜甫“号为诗史”的创作倾向受到史官文化的深刻影响,史官文化氛围、史官意识、史官品格和史官的计使命等都制约着杜甫的人生态度和诗歌创作。     

论大学在建设社会主义核心价值体系中的使命

社会主义核心价值体系为统一广大人民群众的价值观提供了强大的理论和实践支撑，在建设社会主义核心价值体系中，大学要担负起传播、践行、创新和发展社会主义核心价值体系的历史使命。