涟钢冷轧产品文化营销策略研究

经济和文化始终是相伴相随，现代营销已进入文化营销时代。文化营销实质是通过企业营销文化力的渗透与作用，引导或影响消费行为。本文对涟钢冷轧产品文化营销的现状与不足进行分析，提出涟钢冷轧产品文化营销策略与对策。     

实正定矩阵的若干判定方法

运用高等代数中一系列矩阵论的相关知识，给出了实对称正定矩阵的若干判定方法，对一般实矩阵正定的性质和判定作了初步的讨论和研究，得到了一般实正定矩阵的几个重要性质和判定定理。     

创新观念，努力提高职业教育的质量和效益

观念的创新是教育创新的关键,职业教育必须建立与社会主义市场经济体制相适应的教育观念。本文对职业教育乃至整个教育领域应该引入和强化的“服务”观念、“产品”观念、“顾客”观念、“质量”观念和“效益”观念进行了初步分析和探讨。     

论我国涉外产品责任法律制度的完善

随着我国加入WTO,涉外产品责任纠纷日益引起人们的重视.然而,我国落后的产品责任法律制度并不能满足司法实践的需要.本文从实体法与冲突法两个角度提出了完善我国涉外产品责任法制的建议,并通过分析指出,我国加入<海牙产品责任法律适用公约>应是各方面条件均为成熟之时.     

面向大规模定制的产品族设计

在大规模定制生产模式下,基于产品平台的产品族开发战略是企业在竞争中确定胜利的关键。在产品平台上建立的产品族结构能够尽可能多的满足不同市场单元的要求,同时保证了产品设计的相对稳定性。本文介绍了产品族和产品平台的概念,以及基于产品平台的产品族开发战略。     

A different type of charter school: in prestige charters,a rise in cachet equals a decline in access

This paper seeks to elucidate a specific type of charter school. While much has been written about school choice and the expanding charter school segment, a growing and important number of charter schools do not fit in to the common understanding of these schools. Distinct from many of their counterparts, prestige charter schools have the following two features: elements which foster a reputation similar to that of elite private schools and a student population demographically distinct from local public district schools – whereby the prestige charters serve a disproportionate number of advantaged families. The prestige elements include: founding by advantaged community members; parental involvement; wait lists; popularity with advantaged professionals; high test scores; and niche themes. The authors will show through two in-depth case studies that prestige charter schools work hand-in-hand with gentrification in urban neighborhoods, and result in racial and class segregation and inequality. This paper examines how these charter schools struggle when a rise in prestige coincides with a decline in access for low-income students. The authors recommend that given the current system of school choice, prestige charter schools must use tools and mechanisms to maintain demographic diversity and educational equity which is in the best interest of all children.     

The Experiences of Low-Income Latina/o Families in an Urban Voucher,Parochial School

Catholic schools have become a popular choice for many low income families Latino/a families. Families enrollment in these schools are often faced with the mandate to participate. However, regardless of the mandate, some schools often experience low parental participation. The purpose of this study is to document the experiences of low income, Latino/a families around parental involvement in hopes of understanding the reasoning for participating (or not) in their child’s school. The researchers conclude that families do not participate for a number of reasons including lack of opportunities, and an unwelcoming environment. The implications for Latina/o urban education are discussed.     

基于顾客满意度测评的服务企业优劣势分析

从测定顾客满意出发，利用模糊关系方程，建立了一种测定影响服务企业顾客满意度因素重要性的模型，通过此模型服务企业可以了解顾客对服务产品特性的看法，结合对各项指标的满意度找到本企业的优势和劣势。     

产品的信息不对称特征对企业广告策略的影响

产品的信息不对称广泛存在于消费者的购买过程中,存在于消费者和企业两个主体之间。文章在说明信息不对称含义及其特征在不同行业表现的基础上,提出了产品的信息不对称特征对企业广告策略的具体影响,这对企业广告策略的制定具有重要意义。     

空间曲线的切线向量的求解方法

一个一般方程表示的曲面与一个参数方程表示的曲面的交线一般是一条空间曲线,根据两曲面方程的具体数学表示形式和难易程度,求其交线的切线向量的方法也要灵活。本文指出了切线向量的三种求法。