西门子新一代控制器TDC

本文对西门子新一代控制器TDC的硬件模件，以及TDC的通讯作了一个较全面的介绍。     

谈饭店经营中的人情味

人情味应该是摒弃了世俗的功利和偏见，它不是从业的手段，而应是饭店经营追求的一种境界。能够令宾客觉得温暖、亲切的人情味的饭店，是能够在顾客和员工中赢得人心的饭店。     

DELPHI串行通信编程技术与实现

介绍了基于DELPHI环境的多种串行通信编程方法及编程技术,着重讨论了采用MSComm控件实现串行通信的基本方法、技巧,并探讨了微机与多单片机系统间实时远程通信的编程实现。     

称呼语的跨文化研究

称呼语是社交中的一个重要组成部分。不同的语言有着不同的文化特征，因而称呼语也不同。本文通过对英汉称呼语的比较．讨论了影响两种语言使用的因素和礼貌准则。     

媒介教育:超越社会和自我最有效的途径之一——访香港传媒教育协会主席、香港大学张志俭博士

媒介教育能够帮助学生明智地、批判性地解读大众媒介的本质、媒介常用的手法及这些手法所产生的效果。媒介教育的目的是理解媒介产业、对媒介信息进行解码和编码、媒介制作、欣赏与自我超越。媒介教育不仅需要良好的信息传播技术环境,而且需要良好的政策环境,以及一大批献身于媒介教育事业的有识之士。媒介教育要想健康发展必须定位准确,对有关教育力量要科学整合和组织,以及对预期的行动过程进行科学规划。     

语用失误与文化教学

英汉词汇、言语行为方式、礼貌差异和英汉价值观的冲突是跨文化交际中语用失误的主要原因,而具备相应的文化知识是克服语用失误的关键.因此,教师应合理、有效地教授知识文化和交际文化,使学生掌握所学语言的正确语用规则,培养学生的跨文化交际能力.     

How students perceive teachers’ nonverbal and verbal communication at agricultural universities in Austria,Slovenia and Albania

Purpose: This study attempts to close the research gap created by the fact that existing studies neglect the problem of how effectively agricultural professors from different European countries communicate. The aim is to identify similarities and differences in the numbers of agricultural professors perceived by students as engaging in verbal and nonverbal immediacy communication.

Methodology: An online survey was conducted among students of agricultural universities from Austria, Slovenia and Albania.

Findings: The results show that professors of agriculture from Austria, Slovenia and Albania should generally not be satisfied with their own communication patterns and should thus try to improve their communication. The result also reveals cultural differences in the shares of agriculture professors employing different communication patterns in Austria, Slovenia and Albania. Compared to Austrian and Slovenian students, their Albanian peers perceive that most of their professors use nonverbal immediacy communication. According to Austrian students, the majority of their professors use verbal immediacy. On the contrary, Albanian students assessed that some of their professors employ verbal immediacy.

Practical Implications: The results show the professors of agriculture should improve the way they communicate to students. In particular, the Albanian professors should improve their verbal communication especially in terms of providing timely and quality feedback to students.

Theoretical implications: The study reveals differences in immediacy communication among countries (Austria, Slovenia and Albania) which the scientific literature considers to have a high-context culture.

Originality/Value: Given that no study has yet examined how students perceive professors’ communication in different European countries, this research helps understand the characteristics of agricultural professors’ communication.     

论大学生人际交往障碍诊治

大学生在人际交往中具有横向化、多样化、理性化、精神化等特点,使部分大学生在人际交往中极易产生认知偏差和交往障碍,从而产生认知、情感和人格等方面的心理障碍。因此大学生在人际交往中要纠正交往中的认知偏差,学会自我调适,保持良好心态,掌握交往艺术,克服交往心理障碍,促进身心健康发展。     

中国外文对外宣传期刊的历史考察

通过文献考证与案例分析,从对外传播的视野对中国外文对外宣传期刊做了全面考察。结论认为:中国自办的外文对外宣传期刊始于抗日战争时期的《保卫中国同盟新闻通讯》。其整体发展可划分为滥觞、坚持、蓬勃发展三个时期;现有的197种外文期刊中,对外宣传期刊仅有19种,其中《今日中国》与《北京周报》最具代表性。