微博营销在旅游业中的应用研究

旅游业是典型的信息密集型产业,微博所具有简单易用、互动性强、时效性强、针对性强等特点,恰好能够满足现代旅游消费者日益增长的个性化需求,给旅游业营销带来了新的契机。在对微博发展现状的研究基础上,通过分析微博用户与其它三大主流社交网络的差异,以及微博营销的优势和局限性,提出其在旅游业中的应用模式,以期能为我国旅游营销提供新的借鉴。     

4P理论视角下商业体育健身俱乐部的营销策略研究

随着我国体育管理体制改革的推进,商业健身俱乐部如雨后春笋不断涌现,并受到广大健身爱好者的青睐。试运用文献资料法、逻辑分析法,从商业健身俱乐部营销策略的研究出发,结合4P营销组合策略的产品、价格、渠道、促销四个要素在商业健身俱乐部中的运用,为我国商业健身俱乐部的经营发展提供理论依据。     

军校心理服务工作的重要途径——朋辈心理辅导

朋辈心理辅导具有覆盖面广、简便可行、易于见效、发现问题及时的特点。它的特点和优势能够弥补军校专业心理辅导力量的不足,符合学员多层次的需要,也能够有效地提高军校学员的心理健康水平。为了使朋辈心理辅导更好地服务于军校,必须通过招募、甄选、培训、监督等步骤对朋辈辅导员进行科学规范的选拔与培养。     

高校图书馆学习支持服务活动体系及其模型建构

[目的/意义] 总结高校图书馆学习支持服务活动体系并建构模型,以更好地理解高校图书馆学习支持服务的整体结构和运行机理。[方法/过程] 基于实际调研和主要职能总结出高校图书馆学习支持服务的基本形式和支撑条件。以活动为基本单位,分析学习支持服务活动的运行机理,进而尝试建构高校图书馆学习支持服务活动模型。[结果/结论] 资源服务形式和素质培育形式是高校图书馆学习支持服务的基本形式,空间、技术、人员是学习支持服务的3个支撑条件,应与基本形式相结合。两种基本形式与3个支撑条件的各种组合构成了高校图书馆学习支持服务的活动体系,需要基于活动的设计和组织进行深度融合。建构了一个高校图书馆学习支持服务活动的双螺旋模型,在机理上呈现出主体性的活动推动、非线性的逻辑递进、协同化的支持服务、共生式的融合发展等特征。     

Temporary Book Storage Using a Document Management Company

Finding an appropriate temporary storage location for books and providing access to them is a significant challenge for libraries undergoing renovations. The current article describes the use of a document management company by an academic library to store 430,000 books for 8 months and provide a retrieval-on-demand service. Aspects covered include the selection of a commercial storage provider with its own retrieval service; details of the move to and from offsite storage; the integration of the service with library processes; communications and user feedback; book usage during the storage period; overall costs; and lessons learned from the experience.     

Exploring the International Student Experience: Providing Insight Through a Mixed-Methods Approach

Southern Illinois University Edwardsville (SIUE) has seen a dramatic increase in international student enrollment in the last four years. To serve this rising population effectively, librarians at SIUE created a research study to explore the information needs and academic experiences of international students at SIUE. The study employed a mixed-methods approach including a survey as well as in-depth interviews and photo diaries. The results provide insight into international students’ library use and academic life.     

Aggressively Helpful: A Case Study of Innovative Outreach to Special Library Patrons

This article is written by Kris Turner is the Associate Director of Public Services at the University of Wisconsin Law Library. He holds a MLS from the University of Wisconsin. He is currently attending University of Wisconsin Law School part-time and expects to receive his JD in 2020. Special libraries must effectively communicate value to prove the library’s worth to stakeholders making budgetary decisions. The University of Wisconsin Law Library embarked on a campaign of aggressive helpfulness to better serve existing patrons and reach under-served populations. The library implemented a three-pronged strategy that used formal workshops, informal events, and social media to emphasize the value the library provides. This article discusses the techniques used by the law library to better communicate value through aggressive helpfulness and provides tips on how other special libraries can successfully implement their own proactive outreach.     

Designing Spaces in Libraries

Many librarians are either in the process of designing new and improved spaces, in the middle of a library renovation, or embarking on assessment studies of existing spaces. Designing new and improved spaces is a process, and space assessment based on a particular library is key to making successful changes. Use these articles as a guide to the type of library space assessment that will work in your library.     

浅谈民办高校图书馆如何为教学服务

文章通过对比民办高校和公办高校的图书馆用户特点,概述了当前民办高校图书馆的特点及存在的问题;并结合个人实践阐述了民办高校图书馆服务的开展策略及具体措施。