Consortial Ebook Archiving Environmental Scan

Academic libraries and consortia are spending the vast majority of their material budgets on digital content, including ebooks. A review of ebook preservation activities for the North American library consortia is provided along with a look at the major preservation services such as Portico, CLOCKSS and HathiTrust. Publishers and ebook aggregators are also examined to provide a broad environmental scan of the current ebook preservation activities and risks.     

公共档案馆微信公众平台服务质量影响因素研究

[目的/意义] 从用户感知的角度,构建公共档案馆微信公众平台服务质量影响因素模型,为公共档案馆服务质量优化奠定基础。[方法/过程] 通过问卷调查构建公共档案馆微信公众平台服务质量影响因素模型,使用SPSS软件,用探索性因子分析方法对假设模型进行检验,根据结果对假设模型进行修正,并对修正后的影响因素模型进行讨论。[结果/结论] 从用户感知角度全面综合分析微信公众平台上公共档案馆服务质量影响因素的构成,主要包括服务过程与系统运行、用户特征与费用、档案内容的内部特征、档案内容的外部特征和公众平台界面设计5个维度以及服务交互性等25个影响因素。     

Bringing the Law to the Library: The Importance of Librarian Mediation in Access to Justice Services

Library access to justice programs and services help people who need legal information and who cannot afford an attorney. Librarian mediation is a critical component in the provision of access to justice services. However, the value of library mediation, or assistance with using library resources, is often unrecognized, particularly where members of the public are trying to access electronic legal information sources, online legal forms, and other law technologies. This article will explore the role of librarians in providing access to justice services from the perspective of the work of Richard Susskind, which emphasizes technological approaches to providing legal services. While there is a place for technology in access to justice services, there is also a valuable role that librarians play in contributing to access to justice.     

基于案例分析的美国顶级高校智库图书馆服务研究

文章采用案例分析方法,从智库图书馆员与空间服务、资源检索与借阅服务、参考咨询与学术指导服务、特色馆藏与其他特色服务等方面对4家美国顶级高校智库图书馆进行调查,总结出开展智库图书馆服务的若干启示,包括设置专职智库图书馆员、拓展智库图书馆空间用途、合理规划学术指导服务、充分发挥特藏优势、创新智库图书馆构建方式等。     

Retention Matters: Academic Libraries Leading the Way

Academic libraries have always strived to be purposively involved in the university's mission attainment efforts. Today, the increase of retention levels is paramount, and, in many cases, it is at the center of higher education institution's strategic plans. For Andrews University, for example, the goal is to reach 80% in the next five years. In the United States, student retention efforts become even more critical due, in part, to declining enrollment numbers set off by soaring higher education costs. Academic librarians are aware of the library's role in the university's overall efforts to increase persistence rates and curtail attrition. Through a literature review, this article highlights how academic libraries are participating in this process. This study focuses on how academic libraries can be leaders in their Institutions by adopting a user-centered philosophy and services that will promote life-long learning, enhance students’ academic experience, and promote engagement, leading to retention.     

On the same page: Improving the connection between public services units in academic libraries

Communication quality between public service units in academic libraries can make the difference between mediocre and exceptional service. If units do not communicate well, patrons may receive inaccurate information and experience short-term frustration, leading to long-term damage to the library's reputation. Poor communication creates adverse effects on employees through decreased productivity, negative work culture, and low morale. This article explores the importance of quality communication through a review of the literature and a case study at one academic library. The authors share practical communication improvement strategies for libraries of every size and fiscal ability.     

An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

Segmenting the audience of a cause-related marketing viral campaign

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.     

理解公共文化服务：资金、人才与市场化道路的分歧

围绕公共文化服务建设,相关研究成果数量呈现快速增长趋势。但是关于推进公共文化服务的具体主张,则呈现出外在集中性、一致性与潜在矛盾性并存的格局。因此,在对相关研究成果特别是其主张进行梳理的基础上,揭示当前学界研究的主要观点及其内在的可能分歧或矛盾,对于推进公共文化服务研究及实践有着基础性作用。